Temu | Privacy Policy Addendum for US Residents

Last updated: March 30, 2024

This US Privacy Addendum (“US Notice”) supplements the Temu Privacy Policy (“Privacy Policy”) and the Cookie and Similar Technologies Policy and provides additional detail for residents of certain US states on how we collect, use and disclose Personal Information, and the rights such residents may have with respect to that Personal Information. Because of differences in certain state laws, this supplement is broken into two sections, California Residents, applicable to California residents only, and Residents of Other States, applicable to residents of other states with consumer privacy laws requiring such information.

For purposes of this US Notice, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), as well the meaning given to “personal data” under other US state privacy laws. Unless otherwise specified, Personal Information includes “sensitive personal information” as defined by the CCPA and “sensitive data” as defined by other US state privacy laws.

Processing of Personal Information

The following chart describes our collection, use, and disclosure of Personal Information during the past 12 months. This chart summarizes the Personal Information we collect and the categories of third parties to whom we may have disclosed such information. The purposes for which we use these categories of Personal Information listed in the below table are described further in the “How We Use Your Personal Information” section of our Privacy & Cookie Policy. Our relevant data retention practices are also addressed in the “Retention” section of our Privacy Policy.


Category of Personal InformationCategories of Third Parties to Whom Personal Information Has Been Disclosed for Business PurposesCategories of Third Parties to Whom Personal Information Has Been Sold or Shared for Targeted Advertising
Identifiers, such as name, postal address, phone number, unique personal identifier, online identifier, internet protocol (IP) address, device ID, email address or other similar identifiers.

Service Providers

Advertising Partners

Business and Marketing Partners

Merchandise Partners (for shipment purposes)

U.S. legal and other U.S. regulatory authorities

Advertising Partners

Business and Marketing Partners

Customer Records, such as your account and profile information and customer records that contain personal information, such as username, name, email, telephone number, and other contact information, account credentials, communications preferences, billing and payment information, customer service and support tickets and records, and other information individuals provide us in order to register for, access, or purchase our Services.

Service Providers

Advertising Partners

Business and Marketing Partners

Merchandise Partners

U.S. legal and other U.S. regulatory authorities

Advertising Partners

Business and Marketing Partners


Customer Delivery Information, such as your shipping address and consignee contact information

Affiliates

Service Providers

Merchandise Partners

U.S. legal and other U.S. regulatory authorities

N/A

Commercial Information such as order information or purchase history.

Service Providers

Advertising Partners

Business and Marketing Partners

Merchandise Partners

U.S. legal and other U.S. regulatory authorities

Advertising Partners

Business and Marketing Partners

Payment Information, such as financial details and payment method.Payment Service ProvidersN/A
Protected Classification Characteristics such as gender.

U.S. legal and other U.S. regulatory authorities

N/A

Internet/ Network Information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.

Service Providers

Advertising Partners

Business and Marketing Partners

U.S. legal and other U.S. regulatory authorities

Advertising Partners

Business and Marketing Partners

Geolocation Data

Service Providers

Advertising Partners

Business and Marketing Partners

U.S. legal and other U.S. regulatory authorities

Advertising Partners

Business and Marketing Partners

Inferences

U.S. legal and other U.S. regulatory authorities

N/A

Audio and Video Information

U.S. legal and other U.S. regulatory authorities

N/A

Sensitive Personal Information, including account log-in information, contents of mail, email, and text messages.

Service Providers

U.S. legal and other U.S. regulatory authorities

N/A

I. California Residents

If you are a California resident, this section applies to you in addition to the rest of the Privacy Policy. It provides more detail on how we collect, use and disclose Personal Information of California residents in operating our business, and their rights with respect to that Personal Information.

Sensitive Personal Information and Deidentified Data

Temu does not use or disclose Sensitive Personal Information (as defined by the CCPA) for purposes other than those expressly permitted under the CCPA . Additionally, we do not to attempt to re-identify de-identified information that we derive from Personal Information, except for the purpose of testing whether our deidentification processes comply with applicable law.

The Sale and Sharing of Personal Information

Temu uses services that employ cookies and other technologies to collect Personal Information (including the identifiers and internet activity information described in the table above) about your use of our websites and other online services over time, which helps us to deliver targeted ads. In addition, we may share your contact details with our advertising vendors, as well as business and marketing partners, for their own or targeted advertising purposes. Our use of some of these services may constitute the “sale” or “sharing” of Personal Information as defined under the CCPA to/with third party advertisers. You may opt-out of such sales or sharing by clicking on the “Your Privacy Choices” link in the footer of our website.

Alternatively, you can also set your browser to transmit a “global privacy control” (“GPC”) signal or another approved “universal opt-out mechanism“ to opt out of the “sale” and “share” of your Personal Information. If we detect that your browser is transmitting a GPC or other recognized universal opt-out signal when you visit one of our websites, we will opt that browser on your device out of targeting cookies on that website. Please note that if you come back to that website from a different device or from a different browser on the same device, you may need to apply the signal for that browser and/or device as well. However, if you are logged into your account or we otherwise recognize you, we will endeavor to link your signal-based opt-out request to your account and recognize it across browsers and devices that we recognize as being associated with you.

Your California Privacy Rights

As a California resident, you may have the rights listed below in relation to Personal Information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

You may exercise any of these rights by submitting a request via our privacy choices web form or by contacting us using the information provided below. We will not discriminate against you for exercising any of these rights. For requests other than opting out of sales and sharing, we may need to collect information from you to verify your identity, before providing a substantive response to the request. You may also designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

II. Residents of Other States

If you are a California resident, please see the section above, California Residents, for information on your rights in relation to information that we have collected about you. If you are a resident of another US state, this section may apply to you in addition to the rest of the Privacy Policy. Depending on the state you live in, you may have some or all of the rights listed below in relation to information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law, including in the event you reside in a state that does not currently grant you these rights.

You may exercise any of these rights by submitting a request via our privacy choices web form. We will not discriminate against you for exercising any of these rights. For certain rights, we may need to collect information from you to verify your identity, such as your email address, before providing a substantive response to the request. Depending on your location, you may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

Colorado Privacy Act Profiling Disclosure. Temu does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act.

In addition, you can also set your browser to transmit a “global privacy control” (GPC) signal or another approved “universal opt-out mechanism” to opt out of “selling” and “targeted advertising” (as defined under applicable law). Please note that if you come back to that website from a different device or from a different browser on the same device, you may need to apply the signal for that browser and/or device as well.

Lastly, you may have the right to appeal our decision regarding a request related to these rights by contacting us using the information provided below.

How to Contact Us

Should you have any questions about our privacy practices or this Privacy Notice, please email us at privacy@temu.com or contact us by mail at following address: Whaleco Inc., Suite 355, 31 St. James Avenue, Boston, Massachusetts 02116, USA