Temu | Cookie and Similar Technologies Policy

Last updated: December 19, 2023

Click here for information about interest-based advertising and your available choices.

This Cookie and Similar Technologies Policy (the "Cookie Policy") supplements the Temu Privacy Policy (“Privacy Policy”) and describes how Whaleco Inc. and its affiliates ("Temu", "we", "us" or "our") handle personal information that we collect through our digital properties that link this Cookie Policy, including our website (www.temu.com), Temu's mobile application and Temu's portal for merchandise partners (collectively, the "Service"), and through social media, our marketing activities, and other activities as described in this Cookie Policy.

Introduction to Cookies and Similar Technologies

Cookies, which are small text files that websites store on user devices, allow web servers to record users’ web browsing activity and remember their submissions, preferences, and login status as they navigate a website. Cookies used on our sites include "session cookies" that are deleted at the end of a session, "persistent cookies" that are retained for longer periods of time, "first-party" cookies that we manage, and "third-party" cookies that our third-party business partners and service providers place.

Local storage technologies, such as HTML5, provide equivalent services to cookies but can store large amounts of data related to a particular application on devices outside of your browser.

Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email address was accessed or opened, or that certain content was viewed or clicked.

Purpose of Using Cookies and Similar Technologies

Security and Authentication. Some cookies and similar technologies are necessary and vital to ensure the security of your use of our Service, such as in maintaining the security and integrity of the website, authentication and logging into Temu, and ensuring the ability to securely complete transactions.

Remembering Your Preferences: We need to remember the settings you choose on Temu so that they work the way you want them to. This includes remembering your choices and preferences when browsing the website, staying logged in when returning to Temu, and maintaining your choices on Temu features.

Service Performance Optimization. Some cookies and similar technologies help provide performance data about how the Service is functioning in order to improve our Service, such as data on the functionality and speed of the website and mobile application.

Service Analytics. To help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails.

Interest-based Advertising. We, our service providers, and our third-party advertising partners may collect and use your personal information for advertising purposes. Please note, however, that we do not allow our third-party advertising partners to collect this information from the Temu mobile application for iOS devices. Our third-party advertising partners may use cookies and similar technologies to collect information about your interaction including data described in the automatic data collection section of the Privacy Policy with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on third-party platforms. In providing interest-based ads, we follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. You can limit the use of your information for interest-based advertising via the link below.

Your Choices

Limit interest-based advertising. In addition to rights you may have as described in the US Privacy Notice Addendum for US Residents, you can limit the use of your information for interest-based advertising in the following ways:

Block cookies and similar technologies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Changes to the Cookie and Similar Technologies Policy

We reserve the right to modify this Cookie and Similar Technologies Policy at any time. If we make material changes to this Cookie and Similar Technologies Policy, we will notify you by updating the date of this Cookie and Similar Technologies Policy, posting it on the Service or providing any notice required by applicable laws. Any modifications to this Cookie and Similar Technologies Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Cookie and Similar Technologies Policy each time you visit our Service to stay informed of our privacy practices.

Contact Us

If you have any questions or comments about our Cookie Policy or the terms mentioned, you may contact us at any time: