Privacy Policy

Last updated: March 30, 2024

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This Privacy Policy describes how Whaleco Inc., a Delaware company ("Temu", "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website (, Temu's mobile application (collectively, the "Service"), and other activities as described in this Privacy Policy. At Temu, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with our Service. If you are a resident of a US state that has enacted comprehensive privacy legislation, please see our US Privacy Notice Addendum for US Residents for additional information.

What Information Do We Collect?

In the course of providing and improving our products and services, we collect your personal information for the purposes described in this Privacy Notice. The following are the types of personal information that we collect:

Information that you provide

When you create an account, place an order at checkout, contact us directly, or otherwise use the Service, you may provide some or all of the following information:

Information from third-party sources

We may combine the personal information that we receive from you with personal information that we obtain from other third-party sources, such as:

Information collected automatically

To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as:

Cookies and Similar Technologies: We use cookies and similar technologies to measure and analyze how you use the Service, including the pages you view and how you interact with the content. Cookies and similar technologies are also used to enhance your experience with the Service, improve the Service, display advertisements to you, and measure the effectiveness of advertising and other content. We and our partners also use cookies to promote the Service on other websites. Web beacons are very small images or pieces of data embedded in an image, also known as "pixel tags" or "clear GIFs", that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us or third parties to collect information about how you act with our and other websites over time. To learn how to disable certain cookies, please read our Cookie and Similar Technologies Policy.

How and Why We Use Your Information

We use the personal information that we collect for various purposes, including to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use. We may use your personal information for the following purposes:

Create and maintain your account. We use your personal information to create and maintain your user profile on the Service, enable the Service's account security features (e.g. sending security codes via email or SMS).

Orders and delivery of products and services. We use your personal information to receive and process orders, deliver products and services, process payments, and communicate with you regarding orders, products and services, and promotional offers.

Improve and optimize services and troubleshooting. We use your personal information to optimize features, analyze performance metrics, fix errors, and improve the Service and our business. As part of these activities, we may create aggregated or otherwise deidentified data based on the personal information we collect.

Deidentified information. We may deidentify your information such that it cannot reasonably be used to infer information about you or otherwise be linked to you, and we may use such deidentified information for any purpose. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.

Personalize your experience. We use your personal information to recommend features, products, and services that may be of interest to you. Personal information will also be used to determine your preferences and personalize your experience with the Service.

Communicate with you and provide customer support. We use your personal information to communicate with you (e.g. announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.

Sweepstakes, contests, and other promotions and events. We may use your user profile picture and account information to identify you in related promotions and events, and facilitate your invitations to friends who you want to invite to join the Service.

Marketing. We and our service providers may collect and use your personal information for marketing purposes. We may send you direct marketing communications and abandoned cart reminders (enabled as described via the use of cookies that we collect). You may opt out of our marketing communications or abandoned cart reminders as described in the “Your Controls and Choices” section below.

Interest-based advertising. We, our service providers, and our third-party advertising partners may collect and use your personal information for interest-based advertising purposes. In providing interest-based advertising, we follow the Self-Regulatory Principles for Online Behavioral Advertising as set forth by the Digital Advertising Alliance (DAA), which is an advocacy organization for responsible digital marketing and consumer privacy. You can learn more about interest-based advertising and your opt-out choices here.

Fraud prevention and security. We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorized access to or use of the Service, violations of the Terms of Use and Policies, or other misconduct.

Compliance and legal obligations: We may use your personal information for compliance purposes and to comply with the U.S. law, including any applicable laws, lawful requests, and legal processes (e.g. responding to subpoenas or requests from U.S. government authorities); to protect our, yours, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); audit internal processes to ensure compliance with U.S. legal and contractual requirements and our internal policies; enforce the terms and conditions that govern the Service; prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.

Legal claims based on your consent. In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by U.S. law.

Cookies and similar technologies for technical operations, performance enhancement, advertising, analytics, etc. For more information about cookies and how we use them, please read our Cookie and Similar Technologies Policy.

How and Why We Share Your Information

At Temu, we care deeply about privacy. While Temu shares your personal information for the purposes of targeted advertising, which may be considered a “sale” under applicable U.S. state privacy laws, as described further in the US Privacy Notice Addendum for US Residents. Temu does not “sell” personal information in the traditional sense. We may share your personal information with the following parties for the purpose of providing you with better services, providing you with personalized advertising and marketing communications, protecting your rights, and/or complying with U.S. legal requirements:

Affiliates. For the purpose of order fulfillment, we may share your personal information related to order fulfillment, such as shipping address, contact information, with Whaleco Inc.'s subsidiaries and affiliates. Other unrelated personal information will not be shared. These subsidiaries and affiliates either follow the same practices described in this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, order fulfillment and delivery, marketing, consumer research and website analytics). These third-party service providers have only access to personal information needed to perform their functions and services, but shall not use such information for other purposes.

Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed by our payment processors.

Advertising and analytics partners. Third-party advertising, marketing, and analytics companies for the interest-based advertising and analytics purposes described in our Cookie and Similar Technologies Policy. Certain of these disclosures to third parties are known as “sharing” or processing your personal information for targeted ads and but “sharing” may be considered “selling” your personal information under applicable law. For additional information and to learn about your right to opt out of such practices, see the Your Controls and Choices section, the US Privacy Notice Addendum for US Residents, and the Cookie and Similar Technologies Policy.

Third parties designated by you. We may share your personal data with third parties where you have instructed us or provided your consent to do so. We may share the personal information required for the services you request with third parties designated by you. Please be aware that when you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services.

Business and marketing partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.

Professional advisors, U.S. authorities, and U.S. regulators. We may share your information with our professional advisors (e.g. lawyers, auditors, bankers and insurers), in response to legal processes (e.g. responding to subpoenas or requests from U.S. law enforcement requests); and with other parties in order to enforce our agreements or policies, protect the rights, property and safety of Temu, users and others, and to detect, prevent and address actual or suspected fraud, violations of Temu's Terms of Use, other illegal activities, security issues or when it's required by law.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, Whaleco or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Merchandise Partners/Other Users.We may share with the merchandise partners the product reviews you leave, the return or refund reasons you request a return or refund, and customization information for customized / personalized items. Additionally, when you make a purchase, we may also share your recipient contact information (such as the name and address) as well as your order information with the merchandise partner to fulfill your order. The merchandise partner will not receive your payment information.

Please note that, in using our Services, you may share personal information to others; for example, when other users view items on Temu, they may see item reviews you left. They will not see your profile photo and name if you hide your profile photo and name when leaving reviews.

Your Controls and Choices

We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:

Rights to access, delete, and correct your personal information. You may have the right to access, delete, or correct your personal information in addition to other rights under applicable US privacy laws. Please see the US Privacy Notice Addendum for US Residents for more information.

Opt-out from Marketing Communications. To manage your preferences or opt-out of marketing communications, you can take any of the following actions:

Change settings for cookies and similar technologies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit You can also configure your device to prevent images from loading to prevent web beacons from functioning.

Links to Third-Party Platforms. The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. If you choose to connect to the Service through your social media account or another third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. However, please note that these links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. Moreover, we do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. Therefore, we encourage you to read the privacy policies of the other websites, mobile applications and online services you use. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Other Choices. Please see the US Privacy Notice Addendum for US Residents and the Cookie and Similar Technologies Policy for additional choices and rights you may have and how to exercise such choices and rights.


Temu does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use our Services only with the involvement of a parent or guardian. We do not knowingly collect personal data from users who are under the age of 13 through the Service. If we become aware that we have unintentionally collected personal data from a child under the age of 13 through the Service, we will delete the information from our records. If you believe that a child under the age of 13 may have provided us with personal data, contact us as specified in the “Contact Us” section of this Privacy Policy or through our online reporting form.

Data Security and Retention

The security of your personal information is important to us. We use technical and administrative measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and/or destruction. We also follow the Payment Card Industry Data Security Standard (“PCI-DSS”) in handling your credit card information. However, security risk is inherent in all internet and information technologies.

We generally retain personal information to fulfill the purposes for which we collected it, as well as for the purposes of satisfying any U.S. legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.

Data of Temu U.S. users will be stored by default in the infrastructure of Microsoft Azure or a similar cloud service provider in the U.S. Temu is a global one-stop shopping destination, therefore where necessary, Temu may transfer data related to order fulfillment to service providers in other countries to provide order fulfillment and logistics services. Sensitive personal information (such as account and profile information) unrelated to fulfillment services will not be transferred. At the same time, in all cases, we will ensure that all transfers of personal data comply with applicable U.S. legal requirements.

Privacy Notice Addendum for US Residents

Residents of certain US states may have additional privacy rights under applicable state privacy laws. US users can learn more about which rights may be available to them and how to exercise those rights by reviewing US Privacy Notice Addendum for US Residents.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy, posting it on the Service or providing any notice required by applicable laws. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Privacy Policy each time you visit our Service to stay informed of our privacy practices.

Contact Us

If you have any questions or comments about our Privacy Policy or the terms mentioned, you may contact us at any time: