Temu | Privacy Policy

Last Updated: May 9, 2025

This Privacy Policy describes how, Whaleco Technology Limited, an Irish company ("Temu", "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website (www.temu.com), Temu's mobile application (collectively, the "Service"), and other activities as described in this Privacy Policy. At Temu, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with our Service. In this Privacy Policy, we also explain the rights individuals who are affected by our data handling may have with regard to their personal information.

Our contact details are set out in the “Contact Us” section.

What Information We Collect

In the course of providing and improving our products and services, we collect your personal information for the purposes described in this Privacy Policy. The following are the types of personal information that we collect:

Information that you provide

When you create an account, place an order at checkout, contact us directly, or otherwise use the Service, you may provide some or all of the following information:

Account and profile

In order to create and manage your Temu account, we may collect your mobile phone number or email address as the login credentials for your account. If you choose to sign up or login in via external third-party services, such as Facebook or Google, you agree we may collect your profile photo, username, and email address associated with the relevant third-party service provider. We also collect your profile information, account settings and preferences in your Temu account.

Purchases

In order to complete transactions and fulfil orders, we collect data related to your order on the Service (e.g., transaction history), payment information required to complete the transaction (e.g., payment card number or other third-party payment information required for payment), your shipping address (e.g., city, state, country of residence, postal code), and recipient contact information (e.g., name, mobile phone number). We also collect your region on a country basis. In accordance with applicable laws and/or requirements of customs authorities, we may collect information that may personally identify you (e.g., your national ID number or passport number) for the purpose of customs clearance to fulfil orders, and this information will be stored securely.

Customer support activity

When you communicate with our customer service team through customer support functions, social media, or any other means, we will collect your communication history with us as an ongoing effort to improve customer service and support.

Information when you contact us

When you contact us, we collect the information you send us, such as reports, feedback, or inquiries about your use of the Service or information about possible violations of our Terms of Use or other policies.

Chats with merchandise partners

When you chat with merchandise partners on Temu, we collect your chat communications and other related information.

User-generated content

When you provide product reviews and ratings on the Service, we collect this information, including any accompanying images, videos, or text, as well as associated metadata.

Promotion and event participation

We collect information that you actively share when you participate in a contest, promotion, or survey, such as contact information provided when you enter a sweepstakes, contest, or giveaway through the Service. We do this to notify you of a win, to verify your identity, and/or to send you a prize. In some cases, we may require additional information as part of the participation process, such as your desired prize selection. Such sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstake and contest that you enter. In addition, we collect information about your preferences for receiving marketing communications from us as well as your interactions with them.

Other data not explicitly listed here

We will use other data that you provide as described in this Privacy Policy or for any other purpose disclosed to you at the time we collect your information.

Information from third-party sources

We may collect personal information from other third-party sources, such as:

Data providers

Such as information services and data licensors that provide demographic and other information, which among other purposes help us detect fraud.

Marketing partners

Such as business partners with whom we collaborate on marketing events.

Public authorities, public sources and rights holders

We may obtain information from third party sources, for example, as necessary to comply with our obligations, prevent, investigate, detect an alleged claim or crime, or for a party to assert their legal rights.

Other third-party services

We may obtain your information from other third-party services, such as:

• Social media services - from which we may collect information such as your username, profile picture, and email address associated with the relevant third-party service provider, if you choose to register or log in on the Service using said third-party service.

• Logistics service providers - to effectively complete order fulfilment, we will obtain your logistics information from logistics providers, such as delivery progress and delivery address.

• Third-party mapping platforms. To easily direct you to the most appropriate package collection point for deliveries in the countries where we enable this functionality, when you provide your address to us, we receive, collect and locate the geographical coordinates of the address you have provided to us from third-party mapping platforms, such as Google maps.

Information collected automatically

To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as:

Device data

We collect certain information about the device you use to access the Service, such as device model, operating system information, internet service provider, language settings, unique identifiers (including identifiers used for advertising purposes).

Service usage information

We collect information about your interactions with the Service, including the pages you view, the duration on a page, the source from which you arrived at the page, your interactions with the page, whether you opened our emails, and whether you clicked the links within our emails.

Location data

We collect your approximate location based on your technical information (e.g., IP address).

Cookies and similar technologies

We use cookies and similar technologies to measure and analyse how you use the Service, including the pages you view and how you interact with the content. Cookies and similar technologies are also used to enhance your experience with the Service, improve the Service, display advertisements to you, and measure the effectiveness of advertising and other content. We and our partners also use cookies to promote the Service on other websites. Web beacons are very small images or pieces of data embedded in an image, also known as "pixel tags" or "clear GIFs", that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us or third parties to collect information about how you act with our and other websites over time. To learn how to disable certain cookies, please read our Cookie and Similar Technologies Policy.

How and Why We Use Your Information

We use the personal information that we collect for various purposes, including to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use. We may use your personal information for the following purposes:

Create and maintain your account

We use your personal information to create and maintain your user profile on the Service, enable the Service's account security features (e.g., sending security codes via email or SMS).

Orders and delivery of products and services

We use your personal information to receive and process orders, deliver products and services, process payments, and communicate with you regarding orders, products and services, and promotional offers.

Improve and optimize services and troubleshooting

We use your personal information to optimise features, analyse performance metrics, fix errors, and improve the Service and our business. As part of these activities, we may create aggregated or otherwise anonymised data based on the personal information we collect.

Personalise your experience

We use your personal information to recommend features, products, and services that may be of interest to you. Personal information will also be used to determine your preferences and personalise your experience with the Service.

Communicate with you and provide customer support

We use your personal information to communicate with you (e.g., announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.

Sweepstakes, contests, and other promotions and events

We may use your user profile picture and account information to identify you in related promotions and events, and facilitate your invitations to friends who you want to invite to join the Service.

Marketing

We and our service providers may collect and use your personal information for marketing purposes in accordance with applicable laws. To the extent permitted by applicable law, we may send you direct marketing communications, such as emails, SMS, push notifications and WhatsApp messages. You may opt out of our marketing communications as described in the “Your Rights and Choices” section below.

Interest-based advertising

We, our service providers, and our third-party advertising partners may collect and use your personal information for interest-based advertising purposes. For example, we may use your interactions with the Service (e.g., your browsing, searching and purchasing history on the Service), and information included in your account profile (e.g., your country if recorded) to show you interest-based advertising on our platform. We do not use information which on its own personally identifies you, such as your name or email address, to show you interest-based advertising. In providing interest-based advertising, we follow the Self-Regulatory Principles for Online Behavioural Advertising as set forth by the Digital Advertising Alliance (DAA), which is an advocacy organisation for responsible digital marketing and consumer privacy. You can learn more about interest-based advertising and your opt-out choices here.

Fraud prevention and security

We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorised access to or use of the Service, violations of the Terms of Use and other Temu policies, or other misconduct.

Compliance, legal obligations and protection

We may use your personal information for compliance purposes and to comply with applicable laws, lawful requests, and legal processes (e.g., responding to subpoenas or requests from government authorities); to protect our, your, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); to audit internal processes to ensure compliance with applicable law and contractual requirements and our internal policies; to enforce the terms and conditions that govern the Service; to prevent, identify, investigate, and deter fraudulent, harmful, unauthorised, unethical, or illegal activities, including cyberattacks and identity theft.

With your consent

In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by applicable law.

Cookies and similar technologies for technical operations, performance enhancement, advertising, analytics, etc.

For more information about cookies and how we use them, please read our Cookie and Similar Technologies Policy.

How and Why We Share Your Information

At Temu, we care deeply about privacy. We may share your personal information with the following parties for the purpose of providing you with better services, providing you with personalised advertising and marketing communications, protecting your rights, and/or complying with legal requirements:

Affiliates

For the purpose of order fulfilment, we may share your personal information related to order fulfilment, such as shipping address, contact information, with our subsidiaries and affiliates. Other unrelated personal information will not be shared. These subsidiaries and affiliates either follow the same practices described in this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.

Service providers

Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, order fulfilment and delivery, marketing, consumer research and website analytics). We generally require these service providers to use personal information only as necessary to perform the services or comply with applicable legal obligations.

Payment processors

We share your personal information with our payment processors as necessary to complete payments, process disputes, and/or process refunds.

Advertising and analytics partners

Third-party advertising, marketing, and analytics companies for the interest-based advertising and analytics purposes described in our Cookie and Similar Technologies Policy. For additional information and to learn about your right to opt out of such practices, see the Your Rights and Choices section, and the Cookie and Similar Technologies Policy.

Third parties designated by you

We may share your personal information with third parties where you have instructed us or provided your consent to do so. We may share the personal information required for the services you request with third parties designated by you. Please be aware that when you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services.

Business and marketing partners

Specialist third parties with whom we may collaborate in order to offer or promote the Service.

Professional advisors, authorities, and regulators

We may share your information with our professional advisors (e.g., lawyers, auditors, bankers and insurers), in response to legal processes (such as those issued by courts or authorities in your country of residence); and with other parties in order to enforce our agreements or policies, protect the rights, property and safety of Temu, users and others, and to detect, prevent and address actual or suspected fraud, violations of Temu's Terms of Use, other illegal activities, security issues or when it's required by law.

Business transferees

Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganisation, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, us or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Merchandise partners/other users

We may share with the merchandise partners the product reviews you leave, the return or refund reasons you request a return or refund, and customisation information for customised/personalised items. To fulfil your order, we share with the merchandise partner your name, shipping address, contact information, communications with our customer support functions, and your order information. For example, to address a query or complaint, or when the merchandise partner connects directly with logistics service providers. The merchandise partner will not receive your payment information or device data.

Please note that, in using our Services, you may share personal information to others; for example, when other users view items on Temu, they may see item reviews you left. They will not see your profile photo and name if you hide your profile photo and name when leaving reviews.

Your Rights and Choices

We provide you the ability to exercise certain rights and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your rights and choices may include:

Right to know/access

The right to obtain from us the confirmation as to whether or not personal information concerning you are being processed, and, where that is the case, access to the personal information and certain information.

Right to erasure

The right to request that we delete personal information we maintain about you without undue delay if and to the extent that the personal information are no longer necessary in relation to the purposes for which they were processed, you have withdrawn your consent on which the processing is based and where there is no other legal ground for the processing. In addition, deletion will be conducted if you object to the processing and there are no overriding legitimate grounds for the processing, the personal information have been unlawfully processed, or the personal information have to be erased for compliance with applicable laws.

Right to rectification

The right to request that we correct inaccurate personal information we maintain about you.

Right to restriction of processing

The right to request that we restrict the processing if you contest the accuracy of the personal information or if the processing is unlawful and you oppose the erasure of the personal information and request the restriction of their use instead. Also, the processing will be restricted if we no longer need the personal information for the purposes of the processing, but you require it for the establishment, exercise or defence of legal claims. We also restrict the processing if you have objected to processing pending the verification whether our legitimate grounds override yours.

Right to data portability

The right to request that we provide the personal information concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. Also, you have the right to transmit those data to another controller without hindrance from us. This applies where the processing is based on consent or on a contract and the processing is carried out by automated means. Also, you have the right to have the personal information transmitted directly from one controller to another, where technically feasible. Click here to submit a data request.

Right to object

The right to object, on grounds relating to your particular situation, at any time to processing of personal information concerning you which is based on a task carried out in the public interest or on a legitimate interest. We will no longer process the personal information in case of such objection unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims. When we process personal information for direct marketing purposes, including profiling to the extent that it is related to such direct marketing, you have the right to object at any time to the processing of your personal information. See section below on “Opt-out from Marketing Communications” for further information.

Right to withdraw consent

The right to withdraw your consent at any time, where processing is based on your consent. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Right to object to/opt-out of automated decision making

The right not to be subject to a decision when it is based on automated processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services), or to opt out of the processing of your personal information for such purposes. Temu does not make decisions based solely on automated processing that produce a legal effect or similarly significantly affect individuals.

Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, the right to lodge a complaint with a relevant data protection authority, if you consider that the processing of personal information relating to you infringes applicable law. The Information Regulator of South Africa can be contacted using the relevant contact details available here. These rights may be limited, for example if fulfilling your request would reveal personal information about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to erase information which we are required by law to keep or have compelling legitimate interests in keeping. You may exercise any of these rights by submitting a request via our web form dedicated to data subject requests or by contacting us using the information provided below. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, before providing a substantive response to the request. You may also designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us.

Opt-out from marketing communications

To manage your preferences or opt-out of marketing communications, you can take any of the following actions. Rest assured that you can continue to use Temu even if you opt out of marketing communications.

• Email promotional offers: When you provide us with your email address, we may send you certain marketing emails subject to the requirements of applicable law. Standard data rates may apply. If you do not want to receive any marketing emails from us, you may follow the unsubscribe options at the bottom of each email to stop receiving such emails. You may also opt-out of receiving marketing emails in the “Notifications” menu.

• Mobile promotional offers: When you provide us with your mobile phone number, we may send you certain marketing text messages subject to the requirements of applicable law. Standard data and messaging rates may apply. If you no longer wish to receive any marketing text messages from us, you can follow the instructions provided in these messages. You may also opt-out of receiving marketing text messages in the “Notifications” menu.

• WhatsApp promotional offers: When you provide us with your WhatsApp account or your mobile phone number, we may send you certain marketing messages via your WhatsApp account or via the WhatsApp account associated with your mobile phone number, subject to the requirements of applicable law. Standard data rates may apply. If you no longer wish to receive WhatsApp marketing messages from us, you can follow the instructions provided in the messages. You may also opt-out of receiving WhatsApp marketing messages in the “Notifications” menu.

• Push notifications: You may receive push notifications sent by Temu mobile application subject to the requirements of applicable law. Standard data rates may apply. If you no longer wish to receive marketing push notifications from us, you may adjust push notification settings in your device and/or turn them off in the “Notifications” menu.

Change settings for cookies and similar technologies

Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit https://www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.

Links to third-party platforms

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. If you choose to connect to the Service through your social media account or another third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. However, please note that these links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. Moreover, we do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. Therefore, we encourage you to read the privacy policies of the other websites, mobile applications and online services you use. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

Do Not Track

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals.

Declining to provide information

We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Other choices

Please see the Cookie and Similar Technologies Policy for additional choices and rights you may have and how to exercise such choices and rights.

Our Global Operations and Data Transfers

To support our global operations:

• We store the information described in the “What Information We Collect” section in servers located in the UK and European Economic Area (EEA).

• Certain of our subsidiaries and affiliates, located outside the country in which you reside are given limited remote access to your personal information. See the “How and Why we Share your Information” section above for more information.

• We may share your personal information with service providers, merchandise partners, partners and other parties described in the “How and Why We Share Your Information” section, which can be located outside the country in which you reside.

When we transfer your information outside of the country in which you reside, where laws regarding the protection of personal information may be different from the laws of the jurisdiction in which you reside, we implement appropriate safeguard measures to ensure that your personal information will remain protected in accordance with this Privacy Policy and applicable laws, such as by relying on:

• Adequacy decisions. These are decisions from the European Commission under Article 45 of the GDPR (or equivalent decisions under other laws) where they recognise that a country offers an adequate level of data protection. We may transfer your information detailed under the “What Information We Collect” section, as described in the “How and Why We Share Your Information” section, to some countries with adequacy decisions, such as the countries listed here; or

• Standard contractual clauses. The European Commission has approved contractual clauses under Article 46 of the GDPR that allow companies in the EEA to transfer data outside the EEA. These (and their approved equivalent for the UK and Switzerland) are called standard contractual clauses. We rely on standard contractual clauses to transfer information detailed under the “What Information We Collect” section, as described in the “How and Why We Share Your Information” section, to certain affiliates and third parties in countries without an adequacy decision.

In certain situations, we rely on derogations provided for under the applicable law to transfer information to a third country. And in certain situations, we rely on contractual agreements, including but not limited to standard contractual clauses, to establish safeguards for data transferred to third countries in accordance with applicable law. If you do not want your information transferred outside of the country in which you reside, you should immediately stop accessing or using the Services.

Legal Basis

Certain applicable laws may require a legal basis for our use of personal information. Our basis varies depending on the specific purpose for which we use personal information, including:

Performance of a contract

When we provide our Services, or communicate with you about them. This includes when we use your personal information to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use.

Our legitimate business interests and the interests of third parties and/or our customers

When we optimize features, analyse performance metrics, fix errors, and improve the Service and our business, when we detect and prevent fraud and abuse in order to protect the security of our customers, ourselves, or others, and when we provide you with interest-based advertising.

Your consent

When we ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you do so voluntarily and you may withdraw your consent at any time and we will stop processing your data for that purpose.

Compliance with a legal obligation

When we use your personal information for compliance purposes and to comply with the applicable laws, lawful requests, and legal processes (e.g., responding to subpoenas or requests from government authorities) associated with your country of residence; to protect our, your, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); to audit internal processes to ensure compliance with legal and contractual requirements and our internal policies; to enforce the terms and conditions that govern the Service; to prevent, identify, investigate, and deter fraudulent, harmful, unauthorised, unethical, or illegal activities, including cyberattacks and identity theft.

These and other legal bases depending on the purpose we described in the “How and Why We Use Your Information”.

Children

Temu does not sell products for purchase by children. We sell children's products for purchase by adults. We do not knowingly collect personal information from users who are under the age of 18 or are considered minors under applicable national laws through the Service. If we become aware that we have unintentionally collected personal information from a minor through the Service, we will promptly delete the information from our records. If you believe that a minor may have provided us with personal information, contact us as specified in the “Contact Us” section of this Privacy Policy.

Data Security and Retention

The security of your personal information is important to us. We use technical and administrative measures to help protect your personal information from loss, theft, misuse, unauthorised access, disclosure, alteration, and/or destruction. We also follow the Payment Card Industry Data Security Standard (“PCI-DSS”) in handling your credit card information. However, security risk is inherent in all internet and information technologies.

We generally retain personal information to fulfil the purposes for which we collected it, as well as for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may either delete it, or de-identify it.

Data of Temu users will be stored in the infrastructure of cloud service providers. As a global one-stop shopping destination, Temu may need to engage service providers in other countries and share your personal information with them for purposes such as fulfilling your order. At the same time, in all cases, we will ensure that all transfers of personal information comply with applicable legal requirements.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy, posting it on the Service and/or providing any notice required by applicable laws. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Privacy Policy each time you visit our Service to stay informed of our privacy practices.

Contact Us

If you have any questions or comments about our Privacy Policy or the terms mentioned, you may contact us at any time:

• Send an email to Temu's Data Protection Office - privacy@temu.com

• Send post mail to the following address - Whaleco Technology Limited, First Floor, 25 St, Stephens Green, Dublin 2, Ireland.