Temu | Privacy Policy
Last Updated: June 10, 2025
This Privacy Policy describes how, Whaleco Technology Limited, an Irish company ("Temu", "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website (www.temu.com) and mobile application (collectively, the "Service"), and other activities as described in this Privacy Policy. At Temu, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with our Service.
What Information We Collect
In the course of providing and improving our Service, we collect your personal information for the purposes described in this Privacy Policy. The following are the types of personal information that we collect:
Information that you provide
When you create an account, browse the Service, place an order at checkout, contact us directly, or otherwise use the Service, you may provide some or all of the following information:
Account and profile. We collect your mobile phone number and/or email address as the login credentials for your account and assign a user identification number to your account. If you choose to register or log in via external third-party services, such as Facebook or Google, you agree we may collect your profile photo, username, and/or email address associated with the relevant third-party service provider. We also collect information in your profile, account settings and preferences in your Temu account.
Purchases. We collect data related to your orders on the Service (e.g., transaction history), payment information required to complete the transaction (e.g., payment card number or other third-party payment information required for payment, billing address), information provided by you for product sizing purposes, your shipping address (e.g., city, state, country of residence, postal code), and recipient contact information (e.g., name, mobile phone number). In Qatar, in accordance with applicable law, in order to complete customs clearance, we may collect ID. Card Number (if you are a Qatari) or Residence ID Number/Passport Number (if you are not a Qatari).
Customer support activity. When you communicate with our customer service team through our customer support functions in the app/on the website, either with a customer service agent or with our virtual assistant (via the chatbot or hotline), through social media, or any other means, we will collect your communication history with us which includes any text, images, video, audio, or supporting documents exchanged between us.
Information when you contact us. When you contact us, we collect the information you send us, such as reports, feedback, or inquiries about your use of the Service or information about possible violations of our Terms of Use or other policies.
Chats with merchandise partners. When you chat with merchandise partners on Temu, we collect your chat communications and other related information.
User-generated content. When you provide product reviews and ratings on the Service, we collect this information, including any accompanying images, videos, or text, as well as associated metadata.
Promotion and event participation. We collect certain information when you participate in a contest, event, promotion, survey, giveaway or sweepstake, as part of the participation process, such as your desired prize selection. Such sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstake and contest that you enter. In addition, we collect information about your preferences for receiving marketing communications from us, as well as your interactions with them.
Other information not explicitly listed here. We will collect other information that you provide for purposes as described in this Privacy Policy or for any other purpose disclosed to you at the time we collect your information.
Information from third-party sources
To the extent permitted by applicable law, we may collect your personal information from other third-party sources, such as:
Data providers. We receive and collect your personal information, such as identity verification information and fraud prevention risk-scoring, from information services to help us detect fraud regarding payments, prevent unauthorized transactions, and safeguard the Service.
Marketing and advertising partners. We receive and collect your personal information from our marketing and advertising partners, such as business partners with whom we collaborate on marketing events and promotion of the Service. Specifically, we receive from these partners information including, for example, the specific advertisements you clicked on, attribution information via cookies and similar technologies to help us determine the origin of traffic to our Service, device data if you clicked on certain advertisements, responses to marketing emails, advertisements and offers, and audience information from marketing partners where they have the authority to share that information with us.
Public authorities, public sources, and rights holders. We obtain your personal information which may include username, address, email, mobile phone number, purchase and/or payment information from third party sources, for example, as necessary to comply with our obligations, prevent, investigate and detect an alleged claim or crime, or for a party to assert their legal rights.
Our payment processors. We obtain your personal information from our third-party payment processors who help us process transactions, provide our Service, and prevent fraudulent or illegal activity. The personal information our payment processors pass to us includes your name, email address, billing address, and phone number.
Other third-party services. We collect your personal information from other third-party services, such as:
Social media services, from whom we may collect your username, profile picture, and/or email address associated with the relevant third-party service provider, if you choose to register or log in via said third-party service.
Logistics service providers. To effectively complete order fulfillment, we will obtain your logistics information from logistics providers, such as delivery progress and delivery address, and make this information available to you within your account.
Information collected automatically
To enhance your experience with the Services and support the other purposes for which we collect personal information as outlined in this Privacy Policy, we may automatically collect information about you, your computer, or mobile device and your interactions with the Service and our communications over time, such as:
Device data: We collect personal information about the device you use to access the Service, such as device model, operating system information, internet service provider, language settings, unique identifiers (including identifiers used for advertising purposes where permitted by law).
Service usage information: We collect personal information about your interactions with the Service, including the items in your shopping cart, pages you view, the duration on a page, the source from which you arrived at the page, your interactions with the page, your searched text and images, your browsing history, whether you opened our emails, and whether you clicked the links within our emails. We also collect service-related, diagnostic, and performance information, including crash reports and performance logs.
General location data: We collect your approximate location data based on your technical information (e.g., IP address).
Cookies and similar technologies
We collect information via cookies and similar technologies. These cookies are either necessary and required to provide our Service (for example, the cookies we use to display products relevant to your language and location) or optional (for example, the cookies used to track and measure the advertisements shown to you). To learn how to disable certain cookies, please read our Cookie and Similar Technologies Policy.
Declining to provide information
We need to collect your personal information to provide certain services. If you do not provide the information we require to provide the Service, we cannot provide the Service. Other information is optional, but without it, the quality of your experience of the Service may be affected.
How and Why We Use Your Information
We use the personal information that we collect for various purposes, including to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use. We may use your personal information for the following purposes:
Create and maintain your account. We use your personal information to create and maintain your account on the Service and enable account security features (e.g., sending security codes via email or SMS).
Orders and delivery of products and services. We use your personal information to receive and process orders, deliver products and services, process payments, communicate with you regarding orders, products, services, and promotional offers, and facilitate order disputes, refunds and/or returns of your orders.
Improve and optimize services and troubleshooting. We use your personal information to optimize features, analyze performance metrics, fix errors, and maintain and improve the Service and our business. As part of these activities, we may create aggregated or otherwise de-identified data based on the personal information we collect.
Personalize your experience. We use your personal information to recommend features, products, and services that may be of interest to you. Personal information will also be used to determine your preferences and personalize your experience with the Service.
Communicate with you and provide customer support. We use your personal information to communicate with you (e.g., announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.
Sweepstakes, contests, and other promotions and events. We use your user profile picture and account information to identify you in promotion activities and events, and facilitate your invitations to friends who you want to invite to join the Service.
Marketing. We and our service providers collect and use your personal information for marketing purposes in accordance with applicable laws. To the extent permitted by applicable law, we may send you direct marketing communications, such as emails, SMS, push notifications and WhatsApp messages. You may opt out of our marketing communications as described in the “Your Rights and Choices” section below.
Interest-based advertising. We, our service providers, and our third-party advertising partners may collect and use your personal information for interest-based advertising purposes. For example, we may use your interactions with the Service (e.g., your browsing, searching and purchasing history on the Service), and information included in your account profile (e.g., your country if recorded) to show you interest-based advertising on our platform. We do not use information which on its own personally identifies you, such as your name or email address, to show you interest-based advertising. In providing interest-based advertising, we follow the Self-Regulatory Principles for Online Behavioral Advertising as set forth by the Digital Advertising Alliance (DAA), which is an advocacy organization for responsible digital marketing and consumer privacy. You can learn more about interest-based advertising and your opt-out choices here.
Fraud prevention and security. We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorized access to or use of the Service, violations of the Terms of Use and other Temu policies, or other misconduct.
Compliance, legal obligations and protection. We may use your personal information for compliance purposes and to comply with applicable law, including lawful requests, and legal processes (e.g., responding to subpoenas or requests from government or regulatory authorities); to protect our, your, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); to audit internal processes to ensure compliance with legal and contractual requirements and our internal policies; to enforce the terms and conditions that govern the Service; to prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.
Legal claims based on your consent. In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by applicable law.
Cookies and similar technologies for technical operations, performance enhancement, advertising, analytics, etc. For more information about cookies and how we use them, please read our Cookie and Similar Technologies Policy.
How and Why We Share Your Information
At Temu, we care deeply about privacy. We may share your personal information with the following parties for the purposes outlined below:
Affiliates. As a global company, our Service is supported by entities within our corporate group. We share some of your personal information with Temu subsidiaries and affiliates as necessary to provide certain functions of the Service, including for the purposes of order fulfilment. Such personal information includes shipping address, and contact information. These subsidiaries and affiliates either follow the same practices described in this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.
Service providers. We share your personal information with third parties who provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, order fulfillment and delivery, marketing, fraud detection, security, consumer research and website analytics). These third-party service providers only have access to personal information needed to perform their functions and services, and we generally require these service providers to use personal information only as necessary to perform their services or comply with applicable legal obligations.
Payment processors. We share your personal information with our payment processors to complete payments, process disputes, and/or process refunds.
Advertising and analytics partners. We may share your personal information with third-party advertising, marketing, and analytics companies for the interest-based advertising and analytics purposes described in our Cookie and Similar Technologies Policy. For additional information and to learn about your right to opt out of such practices, see the “Your Rights and Choices” section, and the Cookie and Similar Technologies Policy.
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so. We may share the personal information required for the services you request with third parties designated by you. For example, where you choose to share a link to a Temu product listing via a third-party social media service. Please be aware that when you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services.
Business and marketing partners. We may share your personal information with third parties with whom we collaborate in order to offer or promote the Service. For example, depending on your communication preferences, we may share your personal information with third-party service providers with whom we have partnered in order to send you marketing SMS and email messages.
Professional advisors, authorities, institutions, and regulators. We may share your personal information with our professional advisors (e.g., lawyers, auditors, bankers and insurers), and public authorities, such as law enforcement authorities in response to legal processes (such as those issued by courts or authorities in your country of residence); and with other parties (including financial institutions) in order to enforce our agreements or policies, protect the rights, property and safety of Temu, users and others, and to detect, prevent and address actual or suspected fraud, violations of Temu's Terms of Use, other illegal activities, security issues or when it is required by law.
Business transferees. In the rare event of a business transaction such as a merger, acquisition, or reorganization, we may share some of your personal information with relevant parties (such as a buyer or successor) in order to facilitate such a transaction. If we intend to transfer information about you, we will inform you either by email or by posting a notice on the Temu app and on Temu.com.
Merchandise partners. We may share your personal information with the merchandise partners related to the product reviews you leave, the return or refund reasons you request a return or refund, and customization information for customized/personalized items. To fulfill your order, we may share with the merchandise partner your name, shipping address, contact information, communications with our customer support functions, and your order information. For example, to address a query or complaint, or when the merchandise partner connects directly with logistics service providers. The merchandise partner will not receive your payment information or device data.
Other users. Please note that, in using our Services, your personal information may be visible to other users. In accordance with your settings and preferences, we may display your profile photo and username to other users, including when you participate in a promotion or marketing program (including referring friends to our Service and accepting invitations from other users), or when you review or rate a product. To opt out of this profile photo and username sharing, please visit the “Notifications” menu and disable “Avatar and username sharing” and/or edit your reviews.
Your Rights and Choices
Data subject rights. You have rights in relation to the personal information that we hold about you. Depending on your residence or location these rights may include:
The right to obtain information regarding the processing of your personal data and access to the personal data which we hold about you;
The right to withdraw your consent to our processing of your personal data at any time (please note, however, that we may still be entitled to process your personal data if we have another legitimate reason other than consent for doing so);
In some circumstances, the right to receive some personal data in a structured, commonly used and machine-readable format and/or request that we transmit those data to a third party where this is technically feasible (though please note that this right only applies to personal data which you have provided to us);
The right to request that we rectify your personal data if it is inaccurate or incomplete;
The right to request that we erase your personal data in certain circumstances (though please note that there may be circumstances where you ask us to erase your personal data, but we are legally entitled to retain it);
The right to object to, and the right to request that we restrict, our processing of your personal data in certain circumstances. Again, there may be circumstances where you object to, or ask us to restrict, our processing of your personal data but we are legally entitled to continue processing your personal data and / or to refuse that request; and
The right to lodge a complaint with your data protection authority or with us in writing if you think that we have breached any of our obligations or infringed your rights under applicable privacy law.
You can exercise your rights by contacting us using the details set out in the “Contact Us” section below. We will respond to complaints in writing within a reasonable time. We will provide details regarding your applicable data protection authority upon request.
We provide you with the ability to exercise certain rights and choices regarding our collection, use and sharing of your personal information. In accordance with applicable law, your rights and choices may include:
Rights to access, delete and correct your personal information. You may have the right to access, delete or correct your personal information, in addition to other rights under applicable privacy laws. You could delete your account in the “settings” section of the app.
Opt-out from marketing communications. To manage your preferences or opt-out of marketing communications, you can take any of the following actions. Rest assured that you can continue to use Temu even if you opt out of marketing communications.
Email promotional offers: When you provide us with your email address, we may send you certain marketing emails subject to the requirements of applicable law. Standard data rates may apply. If you do not want to receive any marketing emails from us, you may follow the unsubscribe options at the bottom of each email to stop receiving such emails. You may also opt-out of receiving marketing emails in the “Notifications” menu.
Mobile promotional offers: When you provide us with your mobile phone number, we may send you certain marketing text messages subject to the requirements of applicable law. Standard data and messaging rates may apply. If you no longer wish to receive any marketing text messages from us, you can follow the instructions provided in these messages. You may also opt-out of receiving marketing text messages in the “Notifications” menu.
WhatsApp promotional offers: When you provide us with your WhatsApp account or your mobile phone number, we may send you certain marketing messages via your WhatsApp account or via the WhatsApp account associated with your mobile phone number, subject to the requirements of applicable law. Standard data rates may apply. If you no longer wish to receive WhatsApp marketing messages from us, you can follow the instructions provided in the messages. You may also opt-out of receiving WhatsApp marketing messages in the “Notifications” menu.
Push notifications: You may receive push notifications sent by Temu mobile application subject to the requirements of applicable law. Standard data rates may apply. If you no longer wish to receive marketing push notifications from us, you may adjust push notification settings in your device and/or turn them off in the “Notifications” menu.
Change settings for cookies and similar technologies.Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies and similar technologies, including how to see what cookies and similar technologies have been set on your browser and how to manage and delete them, visit https://www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.
Links to third-party platforms. The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. If you choose to connect to the Service through your social media account or another third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. However, please note that these links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. Moreover, we do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. Therefore, we encourage you to read the policies and terms of use/service of the other websites, mobile applications and online services you use. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals.
Other choices. Please see the Cookie and Similar Technologies Policy for additional rights and choices you may have and how to exercise such rights and choices.
Children
The Service is neither intended for, nor aimed at, children. Temu does not sell products for purchase by children. We sell children's products for purchase by adults. We do not knowingly collect personal information from users who are under the age of 18 or are considered minors under applicable national laws through the Service. If we become aware that we have unintentionally collected personal information from a minor through the Service, we will promptly delete the information from our records. If you believe that a minor may have provided us with personal information, contact us as specified in the “Contact Us” section of this Privacy Policy.
Data Security and Retention
The security of your personal information is important to us. We use technical and organizational measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and/or destruction. We also follow the Payment Card Industry Data Security Standard (“PCI-DSS”) in handling your credit card information. However, security risk is inherent in all internet and information technologies.
We generally retain personal information to fulfill the purposes for which we collected it, as well as for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may delete it, anonymize it, or isolate it from further processing.
Data of Temu’s users will be stored in the infrastructure of cloud service providers. As a global one-stop shopping destination, Temu may need to engage service providers in other countries and share your personal information with them for certain purposes, such as order fulfillment. We will ensure that all transfers of personal information comply with applicable legal requirements.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy, posting it on the Service or providing any notice required by applicable laws. Any modifications to this Privacy Policy will be effective from the time of posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Privacy Policy each time you visit our Service to stay informed of our privacy practices.
Contact Us
If you have any questions or comments about our Privacy Policy or the terms mentioned, you may contact us at any time:
Send an email to Temu's Data Protection Office - privacy@temu.com
Send post mail to the following address - Whaleco Technology Limited, First Floor, 25 St, Stephens Green, Dublin 2, Ireland