II. How Temu recommends content

We use recommender systems that rely on various criteria for recommending content and products to you. The relative importance or weighting of a factor may change over time. Some factors are generally considered more important than others in determining which content and products will be of most interest to you. The most important factors are those which have a higher likelihood of providing more responsive matches with your interests at a given time, because they indicate what you are interested in via your actions on Temu. Namely:

Your browsing, searching and purchasing history on Temu – This allows us to recommend products to you that are more likely to be of interest to you; and
Time you spend viewing specific product listings on Temu – This helps us suggest similar products that you might find interesting.

The following additional factors can also influence how content is recommended on Temu:

Ratings you have given to products on Temu – This allows us to recommend content and products to you that are similar to those you have rated highly in the past, and avoid recommending products to you that are similar to those have rated poorly;
Your account profile (such as your country if recorded in your account profile) and preferences you have expressed on Temu such as saving a product to your wish list – When you express your preferences on Temu, we will take this into account and aim to recommend products that match your preferences;
Your approximate location based on your technical information (e.g., IP address) – This allows us to recommend products to you that will be available in your location;
The popularity of products on Temu – This allows us to recommend products to you that reflect seasonal or other popularity measures;
Current sales campaigns – This allows us to recommend products to you that are under sales programs; and
Product prices – This allows us to recommend products that are competitively priced.

Modifying/influencing the content recommended to you

You can change the order of the content recommended to you by refreshing the page. The content that we recommend changes over time in accordance with the above criteria. For example, the content we recommend will change based on your purchase of different products, browsing for new products and similar activities by other users.

You can also change the layout of product listings by sorting them in accordance with:

Relevance- Items most relevant to your search will be shown first;
Most Recent – Products will be displayed starting with the ones most recently added on Temu;
Price low to high – Products will be displayed from the most affordable one to the most expensive one;
Price high to low – Products will be displayed from the most expensive one to the most affordable one.

For specific product searches, you can also filter the results by features of the products, for example by colour, by review ratings, by price and by specific product details.

If you do not want to receive personalised content recommendations, you can click here to change your settings.