Temu has signed a Memorandum of Understanding (MoU) with the Association of Business Service Leaders in Romania (ABSL), the country’s leading organization representing the business services sector.

The partnership will see Temu take part in ABSL’s programs and events, engaging directly with ABSL’s community, a network spanning startups to multinational companies operating in shared services, business process outsourcing, IT outsourcing, and R&D.

Temu will also contribute expertise and in-kind support to ABSL’s initiatives, reflecting Temu’s commitment to becoming a trusted, active participant in Romania’s business ecosystem.

“We welcome Temu as an ABSL E-commerce Partner. This collaboration reflects the growing importance of cross-sector cooperation and creates new opportunities to connect expertise from the business services and e-commerce sectors,” said Adrian Baron, President of ABSL Romania. “It also provides a valuable platform for dialogue and the exchange of perspectives, supporting the continued development of the broader business community in Romania.”

This collaboration aligns with Temu’s broader efforts to support local businesses in Europe and address key barriers to growth like complexity, cost, and lack of connection cited by trade associations, chambers of commerce, and industry bodies during discussions with Temu this year.

“Romania has a vibrant business community and we want to help them grow,” said a Temu spokesperson. “Through the collaboration with ABSL, we hope to contribute to the business ecosystem in Romania.”