Protecting Your Intellectual Property

Zach Toczynski, Sr. Director of Global Brand Protection, Levi Strauss & Co.

Our collaboration with Temu's Brand Protection Team has been both positive and highly effective. Together, we've made significant strides in ensuring counterfeit and infringing goods are swiftly identified and removed, contributing to protecting the integrity of our brands.

Wei Tang, Head of Brand Protection, East & Southeast Asia, Specialized Bicycle Components, Inc.

Temu has demonstrated a strong commitment to engaging directly with brand owners, including Specialized, to safeguard against counterfeit listings and protect the well-being of cyclists all over the world. Through consistent communication, swift enforcement actions, and robust preventative measures, Temu has maintained an impressively clean platform-free from unauthorized or infringing Specialized products. We appreciate Temu's ongoing collaboration and look forward to continuing our partnership in ensuring authenticity and consumer trust.

A Laundry Gadget

I appreciate all you and the Temu IP Protection Team are doing to protect the IP of my small business!

Michael Benarde, Co-Founder & President, NightCap

As a brand owner, I have witnessed progressive improvements in Temu's IP protection over the past few months. Temu's quick responses have effectively resolved our concerns, and they are remarkably improving their portal features based on my feedback, making our submission process much more efficient. We would also like to highlight Temu's proactive efforts to identify and remove infringing listings, and their commitment to fostering a collaborative relationship has been invaluable.

A Small Business of Woodworking Tools

Thank you for following up. I check on Temu.com occasionally and am happy to report that I haven't seen any product listings that violate my IP since my initial report. Your system appears to be working well and I appreciate that.

Voice from a Leading Printer Brand

Temu's readiness to engage directly with rights holders demonstrates a strong commitment to responsible platform governance. Their prompt and effective responses to our intellectual property concerns have been instrumental in protecting both our brand and the trusted customer experience. We value this collaboration and look forward to continuing our joint efforts to safeguard brand integrity in the digital marketplace.

Chase Blum, Vice President of Marketing, Click & Carry, Inc.

Click & Carry, Inc. had been experiencing infringement activities on Temu, and we reached out to the brand protection team for assistance. The team had an attentive response to our concerns, quickly removed all infringing listings, and offered ongoing support. Subsequent efforts by the team have led to an effective IP protection strategy for our company on Temu where the platform is effectively prevented infringing listings so that our infringers are not able to gain traction on the platform.

HUMAN MADE Inc.

Temuは当社のブランド保護においてとても積極的にサポートをしてくださり、とても感謝しています。アパレル関連の模倣品が多い弊社では以前は侵害品やAIで生成された画像での商品、公式では販売していない商品などが多く販売されていました。そのような状況の中、Temuよりご連絡をいただき、数年前よりご担当者の方と協力し日々情報のアップデートを行いながらブランド保護を行い、四半期に１度の定例では侵害品の状況など相互確認を行っております。今後も継続的な取り組みを続けていきたいです。

Sydnie Wilson, Director of Licensing, Bruce Lee Enterprises

Our collaboration with Temu's Brand Protection Team has been both effective and refreshing. In a landscape where not every platform prioritizes the needs of licensors and IP owners, we truly appreciate Temu's proactive and transparent approach. Their team has been instrumental in quickly identifying and removing unauthorized products, and we are grateful for their commitment to protecting the integrity of our brand.

A British Luxury Fashion House

Your tool has been very helpful !! thank you so much, it saves so much manual laboring! Restores my confidence to buy from your website and I am telling all my friends!

Grad Cap Remix

We really appreciate the Temu IP team's support in protecting our brand. Their continued monitoring and consistent takedowns have made a real difference—we've seen a clear drop in violations since the proactive monitoring program began. As a growing brand, that kind of support means a lot and allows us to focus our time and energy on building the business.

React

We truly appreciate the significant steps Temu has taken to enhance its brand protection efforts and its openness to collaborate on key IP enforcement matters. Our experience working together has been positive, and we value the opportunity to continue improving and overcoming the remaining challenges together. We look forward to what we can achieve going forward.

Jeff Bergmann, Eye Candy Pigments

Temu's dedicated approach to brand protection has been truly outstanding. From the initial outreach to the ongoing proactive monitoring, their brand protection team has demonstrated a clear commitment to safeguarding my brand. The ability to quickly remove counterfeit products has helped me maintain strong control over my brand. I truly value this partnership and look forward to deepening our collaboration through effective enforcement strategies.

HDMI Licensing Administrator, Inc.

Temu has consistently fostered a collaborative partnership to proactively support and protect the HDMI® brand. Their commitment to IP enforcement and responsive handling of trademark concerns has strengthened our efforts against online infringement and counterfeit listings. We value Temu's dedication to fostering a trusted e-commerce environment for consumers and rights holders and look forward to continuing our productive relationship to uphold brand integrity and consumer confidence.

A Leading Sportswear Brand

We are happy with the strong partnership we've developed and look forward to continuing our work together in the future.

A Fashion Jewelry Designer

We conducted several rounds of checking and didn't find obvious infringement links so far. We would keep monitoring and update you if the situation changes.

A Global Medical Device Company

I wanted to reach out and thank you and the Temu IP Team for acting on our behalf to remove counterfeit "Breather" devices from the Temu Platform. I did a search on the Temu website this morning and it appears all counterfeit infringement devices have been removed. We gratefully appreciate Temu's respect and swift action in this matter. We plan on continuing to monitor the Temu Platform and we'll reach out if we need further assistance.

An American Brand of Drink Safety Products

Temu has been much better as of recently with our enforcement and I appreciate the platform taking steps to do better with this. At the moment we aren't having any issues but it is good to be connected in case something pops up in the future. In the meantime, please let me know if there are any proactive measures we can take or if you have any best practices for getting infringing products removed that we should know about. Thanks so much!

A Leading American Sportswear Brand

We have been monitoring Temu for a while but not yet found suspicious listings infringing our brand, therefore, we're unable to provide suspicious Temu listings for your reference. Thank you for your attention to helping protect our brand.

A Major US Sports League

We appreciate the proactive removal of the 2000 listings on Temu. We haven't seen much prominent uses of our trademarks recently in any unlicensed or counterfeit listings on Temu. So your team's proactive measures are definitely working. Thank you!

A German Footwear Manufacturer

I can only say that your efforts to create a 'clean platform' are exemplary and unique. In particular, the fact that our brand name as a search parameter no longer leads to any footwear is outstanding. We would like to see all platforms take this issue as seriously as you do.

An Agricultural Products Association

I would also like to express my sincere thanks for the great collaboration and for implementing the best practice of ensuring only registered products are allowed to be listed. This is a shining example for all e-commerce platforms to follow, and we appreciate your leadership in setting this standard.

A Japanese Trade Organization

感谢函 致敬Temu电商集团品牌保护合作总监 、品牌保护合作经理。非常感谢能在百忙之中拨冗出席2月25日召开的《Temu 与IIPPF 的意见交流会》。三位在交流会中对企业的诸多问题给予了细致耐心地说明解释,并在现场和希望深入了解 Temu 知识产权平台的企业实现建联。这让原本对 Temu 知识产权保护平台比较陌生的企业,通过有针对性的提问,有了更深刻的理解和认识。通过面对面交流,也给存在个别问题的企业明确了解决方向。我们期盼今后能与 Temu 定期地开展各项交流活动、增进彼此合作!同时也期盼 Temu 在未来有更好的发展。

A Global Footwear Brand

I searched for listings under the infringing brand name across APAC countries on Temu.com, including Thailand, Philippines, Malaysia, Japan, South Korea, etc., no listings found online.

A French Audio Equipment Brand

Our company is, indeed, strongly committed to excellence manufacturing and brand integrity. As such, we continuously monitor online marketplaces and social networks to identify fake products. We also regularly initiate legal actions against counterfeiters. We made quick research on your platform but it does not seem that it contains suspicious items compared to our products.

Juna Shehu, Director General, INDICAM

Indicam is delighted to have Temu supporting and speaking at the 2025 Anti-Counterfeit Week Policy Dialogue (Oct 20th 2025). This engagement is the result of a cooperation started in 2024 and stresses Temu's increasing commitment to playing an active role in the global fight against counterfeiting.

A Global Bicycle Brand

I meant to send you an updated version of brand knowledge but found the proactive monitoring has done such a terrific job. The platform is super clean! Much appreciated!

A Global Shipping and Logistics Company

On our end, we appreciate the improvements made so far - your intervention has clearly contributed to cleaner and more refined results.

A Global Construction Toys Brand

Thank you once again for the platform's support regarding enforcement against "compatible with our brand statement". Based on my recent observations, I've noticed great improvements in this area, and I've included some positive examples below.

A British Children's Entertainment Brand

Thank you for your proactive enforcement on our behalf - Temu is looking clean.

A Leading Global Technology Company

We appreciate your team's kind support in protecting our brand's IP and our mutual consumers, and recognize the great improvement the team has been achieved in the past year.

A Global Biopharmaceutical Company

So far we haven't found any infringements against our products on Temu. We believe it's attributed to your good administration on E market place against illegal sellers and the proper controlling on entry permission against unqualified sellers.

An American Board Games Publisher

I still monitor Temu every day, since we have partnered with you and your team listings of our monitored games have practically gone to zero! I did find one listing earlier this month of our game product but that is all I've found recently, and it was removed promptly.

A Global Hospitality and Entertainment Brand

You are correct, the number of takedowns we have performed on Temu has decreased substantially since joining the Brand Guardian Initiative as your monitoring program is doing a great job at finding and removing the infringing items.

A British Design Rights Protection Organization

Over the weekend, I completed my fortnightly sweep of Temu to check for further infringement of my unregistered beret design. Thankfully, I did not find any of the products that have been flagged previously, nor similar items from the previously flagged sellers nor did I find any during my check two weeks ago. I hope this is good news to you, as it is certainly positive progress from my point of view.

Zach Toczynski, Sr. Director of Global Brand Protection, Levi Strauss & Co.

Our collaboration with Temu's Brand Protection Team has been both positive and highly effective. Together, we've made significant strides in ensuring counterfeit and infringing goods are swiftly identified and removed, contributing to protecting the integrity of our brands.

Wei Tang, Head of Brand Protection, East & Southeast Asia, Specialized Bicycle Components, Inc.

Temu has demonstrated a strong commitment to engaging directly with brand owners, including Specialized, to safeguard against counterfeit listings and protect the well-being of cyclists all over the world. Through consistent communication, swift enforcement actions, and robust preventative measures, Temu has maintained an impressively clean platform-free from unauthorized or infringing Specialized products. We appreciate Temu's ongoing collaboration and look forward to continuing our partnership in ensuring authenticity and consumer trust.

A Laundry Gadget

I appreciate all you and the Temu IP Protection Team are doing to protect the IP of my small business!

Michael Benarde, Co-Founder & President, NightCap

As a brand owner, I have witnessed progressive improvements in Temu's IP protection over the past few months. Temu's quick responses have effectively resolved our concerns, and they are remarkably improving their portal features based on my feedback, making our submission process much more efficient. We would also like to highlight Temu's proactive efforts to identify and remove infringing listings, and their commitment to fostering a collaborative relationship has been invaluable.

A Small Business of Woodworking Tools

Thank you for following up. I check on Temu.com occasionally and am happy to report that I haven't seen any product listings that violate my IP since my initial report. Your system appears to be working well and I appreciate that.

Voice from a Leading Printer Brand

Temu's readiness to engage directly with rights holders demonstrates a strong commitment to responsible platform governance. Their prompt and effective responses to our intellectual property concerns have been instrumental in protecting both our brand and the trusted customer experience. We value this collaboration and look forward to continuing our joint efforts to safeguard brand integrity in the digital marketplace.

Chase Blum, Vice President of Marketing, Click & Carry, Inc.

Click & Carry, Inc. had been experiencing infringement activities on Temu, and we reached out to the brand protection team for assistance. The team had an attentive response to our concerns, quickly removed all infringing listings, and offered ongoing support. Subsequent efforts by the team have led to an effective IP protection strategy for our company on Temu where the platform is effectively prevented infringing listings so that our infringers are not able to gain traction on the platform.

HUMAN MADE Inc.

Temuは当社のブランド保護においてとても積極的にサポートをしてくださり、とても感謝しています。アパレル関連の模倣品が多い弊社では以前は侵害品やAIで生成された画像での商品、公式では販売していない商品などが多く販売されていました。そのような状況の中、Temuよりご連絡をいただき、数年前よりご担当者の方と協力し日々情報のアップデートを行いながらブランド保護を行い、四半期に１度の定例では侵害品の状況など相互確認を行っております。今後も継続的な取り組みを続けていきたいです。

Sydnie Wilson, Director of Licensing, Bruce Lee Enterprises

Our collaboration with Temu's Brand Protection Team has been both effective and refreshing. In a landscape where not every platform prioritizes the needs of licensors and IP owners, we truly appreciate Temu's proactive and transparent approach. Their team has been instrumental in quickly identifying and removing unauthorized products, and we are grateful for their commitment to protecting the integrity of our brand.

A British Luxury Fashion House

Your tool has been very helpful !! thank you so much, it saves so much manual laboring! Restores my confidence to buy from your website and I am telling all my friends!

Grad Cap Remix

We really appreciate the Temu IP team's support in protecting our brand. Their continued monitoring and consistent takedowns have made a real difference—we've seen a clear drop in violations since the proactive monitoring program began. As a growing brand, that kind of support means a lot and allows us to focus our time and energy on building the business.

React

We truly appreciate the significant steps Temu has taken to enhance its brand protection efforts and its openness to collaborate on key IP enforcement matters. Our experience working together has been positive, and we value the opportunity to continue improving and overcoming the remaining challenges together. We look forward to what we can achieve going forward.

Jeff Bergmann, Eye Candy Pigments

Temu's dedicated approach to brand protection has been truly outstanding. From the initial outreach to the ongoing proactive monitoring, their brand protection team has demonstrated a clear commitment to safeguarding my brand. The ability to quickly remove counterfeit products has helped me maintain strong control over my brand. I truly value this partnership and look forward to deepening our collaboration through effective enforcement strategies.

HDMI Licensing Administrator, Inc.

Temu has consistently fostered a collaborative partnership to proactively support and protect the HDMI® brand. Their commitment to IP enforcement and responsive handling of trademark concerns has strengthened our efforts against online infringement and counterfeit listings. We value Temu's dedication to fostering a trusted e-commerce environment for consumers and rights holders and look forward to continuing our productive relationship to uphold brand integrity and consumer confidence.

A Leading Sportswear Brand

We are happy with the strong partnership we've developed and look forward to continuing our work together in the future.

A Fashion Jewelry Designer

We conducted several rounds of checking and didn't find obvious infringement links so far. We would keep monitoring and update you if the situation changes.

A Global Medical Device Company

I wanted to reach out and thank you and the Temu IP Team for acting on our behalf to remove counterfeit "Breather" devices from the Temu Platform. I did a search on the Temu website this morning and it appears all counterfeit infringement devices have been removed. We gratefully appreciate Temu's respect and swift action in this matter. We plan on continuing to monitor the Temu Platform and we'll reach out if we need further assistance.

An American Brand of Drink Safety Products

Temu has been much better as of recently with our enforcement and I appreciate the platform taking steps to do better with this. At the moment we aren't having any issues but it is good to be connected in case something pops up in the future. In the meantime, please let me know if there are any proactive measures we can take or if you have any best practices for getting infringing products removed that we should know about. Thanks so much!

A Leading American Sportswear Brand

We have been monitoring Temu for a while but not yet found suspicious listings infringing our brand, therefore, we're unable to provide suspicious Temu listings for your reference. Thank you for your attention to helping protect our brand.

A Major US Sports League

We appreciate the proactive removal of the 2000 listings on Temu. We haven't seen much prominent uses of our trademarks recently in any unlicensed or counterfeit listings on Temu. So your team's proactive measures are definitely working. Thank you!

A German Footwear Manufacturer

I can only say that your efforts to create a 'clean platform' are exemplary and unique. In particular, the fact that our brand name as a search parameter no longer leads to any footwear is outstanding. We would like to see all platforms take this issue as seriously as you do.

An Agricultural Products Association

I would also like to express my sincere thanks for the great collaboration and for implementing the best practice of ensuring only registered products are allowed to be listed. This is a shining example for all e-commerce platforms to follow, and we appreciate your leadership in setting this standard.

A Japanese Trade Organization

感谢函 致敬Temu电商集团品牌保护合作总监 、品牌保护合作经理。非常感谢能在百忙之中拨冗出席2月25日召开的《Temu 与IIPPF 的意见交流会》。三位在交流会中对企业的诸多问题给予了细致耐心地说明解释,并在现场和希望深入了解 Temu 知识产权平台的企业实现建联。这让原本对 Temu 知识产权保护平台比较陌生的企业,通过有针对性的提问,有了更深刻的理解和认识。通过面对面交流,也给存在个别问题的企业明确了解决方向。我们期盼今后能与 Temu 定期地开展各项交流活动、增进彼此合作!同时也期盼 Temu 在未来有更好的发展。

A Global Footwear Brand

I searched for listings under the infringing brand name across APAC countries on Temu.com, including Thailand, Philippines, Malaysia, Japan, South Korea, etc., no listings found online.

A French Audio Equipment Brand

Our company is, indeed, strongly committed to excellence manufacturing and brand integrity. As such, we continuously monitor online marketplaces and social networks to identify fake products. We also regularly initiate legal actions against counterfeiters. We made quick research on your platform but it does not seem that it contains suspicious items compared to our products.

Juna Shehu, Director General, INDICAM

Indicam is delighted to have Temu supporting and speaking at the 2025 Anti-Counterfeit Week Policy Dialogue (Oct 20th 2025). This engagement is the result of a cooperation started in 2024 and stresses Temu's increasing commitment to playing an active role in the global fight against counterfeiting.

A Global Bicycle Brand

I meant to send you an updated version of brand knowledge but found the proactive monitoring has done such a terrific job. The platform is super clean! Much appreciated!

A Global Shipping and Logistics Company

On our end, we appreciate the improvements made so far - your intervention has clearly contributed to cleaner and more refined results.

A Global Construction Toys Brand

Thank you once again for the platform's support regarding enforcement against "compatible with our brand statement". Based on my recent observations, I've noticed great improvements in this area, and I've included some positive examples below.

A British Children's Entertainment Brand

Thank you for your proactive enforcement on our behalf - Temu is looking clean.

A Leading Global Technology Company

We appreciate your team's kind support in protecting our brand's IP and our mutual consumers, and recognize the great improvement the team has been achieved in the past year.

A Global Biopharmaceutical Company

So far we haven't found any infringements against our products on Temu. We believe it's attributed to your good administration on E market place against illegal sellers and the proper controlling on entry permission against unqualified sellers.

An American Board Games Publisher

I still monitor Temu every day, since we have partnered with you and your team listings of our monitored games have practically gone to zero! I did find one listing earlier this month of our game product but that is all I've found recently, and it was removed promptly.

A Global Hospitality and Entertainment Brand

You are correct, the number of takedowns we have performed on Temu has decreased substantially since joining the Brand Guardian Initiative as your monitoring program is doing a great job at finding and removing the infringing items.

A British Design Rights Protection Organization

Over the weekend, I completed my fortnightly sweep of Temu to check for further infringement of my unregistered beret design. Thankfully, I did not find any of the products that have been flagged previously, nor similar items from the previously flagged sellers nor did I find any during my check two weeks ago. I hope this is good news to you, as it is certainly positive progress from my point of view.

Zach Toczynski, Sr. Director of Global Brand Protection, Levi Strauss & Co.

Our collaboration with Temu's Brand Protection Team has been both positive and highly effective. Together, we've made significant strides in ensuring counterfeit and infringing goods are swiftly identified and removed, contributing to protecting the integrity of our brands.

Wei Tang, Head of Brand Protection, East & Southeast Asia, Specialized Bicycle Components, Inc.

Temu has demonstrated a strong commitment to engaging directly with brand owners, including Specialized, to safeguard against counterfeit listings and protect the well-being of cyclists all over the world. Through consistent communication, swift enforcement actions, and robust preventative measures, Temu has maintained an impressively clean platform-free from unauthorized or infringing Specialized products. We appreciate Temu's ongoing collaboration and look forward to continuing our partnership in ensuring authenticity and consumer trust.

A Laundry Gadget

I appreciate all you and the Temu IP Protection Team are doing to protect the IP of my small business!

Michael Benarde, Co-Founder & President, NightCap

As a brand owner, I have witnessed progressive improvements in Temu's IP protection over the past few months. Temu's quick responses have effectively resolved our concerns, and they are remarkably improving their portal features based on my feedback, making our submission process much more efficient. We would also like to highlight Temu's proactive efforts to identify and remove infringing listings, and their commitment to fostering a collaborative relationship has been invaluable.

A Small Business of Woodworking Tools

Thank you for following up. I check on Temu.com occasionally and am happy to report that I haven't seen any product listings that violate my IP since my initial report. Your system appears to be working well and I appreciate that.

Voice from a Leading Printer Brand

Temu's readiness to engage directly with rights holders demonstrates a strong commitment to responsible platform governance. Their prompt and effective responses to our intellectual property concerns have been instrumental in protecting both our brand and the trusted customer experience. We value this collaboration and look forward to continuing our joint efforts to safeguard brand integrity in the digital marketplace.

Chase Blum, Vice President of Marketing, Click & Carry, Inc.

Click & Carry, Inc. had been experiencing infringement activities on Temu, and we reached out to the brand protection team for assistance. The team had an attentive response to our concerns, quickly removed all infringing listings, and offered ongoing support. Subsequent efforts by the team have led to an effective IP protection strategy for our company on Temu where the platform is effectively prevented infringing listings so that our infringers are not able to gain traction on the platform.

HUMAN MADE Inc.

Temuは当社のブランド保護においてとても積極的にサポートをしてくださり、とても感謝しています。アパレル関連の模倣品が多い弊社では以前は侵害品やAIで生成された画像での商品、公式では販売していない商品などが多く販売されていました。そのような状況の中、Temuよりご連絡をいただき、数年前よりご担当者の方と協力し日々情報のアップデートを行いながらブランド保護を行い、四半期に１度の定例では侵害品の状況など相互確認を行っております。今後も継続的な取り組みを続けていきたいです。

Sydnie Wilson, Director of Licensing, Bruce Lee Enterprises

Our collaboration with Temu's Brand Protection Team has been both effective and refreshing. In a landscape where not every platform prioritizes the needs of licensors and IP owners, we truly appreciate Temu's proactive and transparent approach. Their team has been instrumental in quickly identifying and removing unauthorized products, and we are grateful for their commitment to protecting the integrity of our brand.

A British Luxury Fashion House

Your tool has been very helpful !! thank you so much, it saves so much manual laboring! Restores my confidence to buy from your website and I am telling all my friends!

Grad Cap Remix

We really appreciate the Temu IP team's support in protecting our brand. Their continued monitoring and consistent takedowns have made a real difference—we've seen a clear drop in violations since the proactive monitoring program began. As a growing brand, that kind of support means a lot and allows us to focus our time and energy on building the business.

React

We truly appreciate the significant steps Temu has taken to enhance its brand protection efforts and its openness to collaborate on key IP enforcement matters. Our experience working together has been positive, and we value the opportunity to continue improving and overcoming the remaining challenges together. We look forward to what we can achieve going forward.

Jeff Bergmann, Eye Candy Pigments

Temu's dedicated approach to brand protection has been truly outstanding. From the initial outreach to the ongoing proactive monitoring, their brand protection team has demonstrated a clear commitment to safeguarding my brand. The ability to quickly remove counterfeit products has helped me maintain strong control over my brand. I truly value this partnership and look forward to deepening our collaboration through effective enforcement strategies.

HDMI Licensing Administrator, Inc.

Temu has consistently fostered a collaborative partnership to proactively support and protect the HDMI® brand. Their commitment to IP enforcement and responsive handling of trademark concerns has strengthened our efforts against online infringement and counterfeit listings. We value Temu's dedication to fostering a trusted e-commerce environment for consumers and rights holders and look forward to continuing our productive relationship to uphold brand integrity and consumer confidence.

A Leading Sportswear Brand

We are happy with the strong partnership we've developed and look forward to continuing our work together in the future.

A Fashion Jewelry Designer

We conducted several rounds of checking and didn't find obvious infringement links so far. We would keep monitoring and update you if the situation changes.

A Global Medical Device Company

I wanted to reach out and thank you and the Temu IP Team for acting on our behalf to remove counterfeit "Breather" devices from the Temu Platform. I did a search on the Temu website this morning and it appears all counterfeit infringement devices have been removed. We gratefully appreciate Temu's respect and swift action in this matter. We plan on continuing to monitor the Temu Platform and we'll reach out if we need further assistance.

An American Brand of Drink Safety Products

Temu has been much better as of recently with our enforcement and I appreciate the platform taking steps to do better with this. At the moment we aren't having any issues but it is good to be connected in case something pops up in the future. In the meantime, please let me know if there are any proactive measures we can take or if you have any best practices for getting infringing products removed that we should know about. Thanks so much!

A Leading American Sportswear Brand

We have been monitoring Temu for a while but not yet found suspicious listings infringing our brand, therefore, we're unable to provide suspicious Temu listings for your reference. Thank you for your attention to helping protect our brand.

A Major US Sports League

We appreciate the proactive removal of the 2000 listings on Temu. We haven't seen much prominent uses of our trademarks recently in any unlicensed or counterfeit listings on Temu. So your team's proactive measures are definitely working. Thank you!

A German Footwear Manufacturer

I can only say that your efforts to create a 'clean platform' are exemplary and unique. In particular, the fact that our brand name as a search parameter no longer leads to any footwear is outstanding. We would like to see all platforms take this issue as seriously as you do.

An Agricultural Products Association

I would also like to express my sincere thanks for the great collaboration and for implementing the best practice of ensuring only registered products are allowed to be listed. This is a shining example for all e-commerce platforms to follow, and we appreciate your leadership in setting this standard.

A Japanese Trade Organization

感谢函 致敬Temu电商集团品牌保护合作总监 、品牌保护合作经理。非常感谢能在百忙之中拨冗出席2月25日召开的《Temu 与IIPPF 的意见交流会》。三位在交流会中对企业的诸多问题给予了细致耐心地说明解释,并在现场和希望深入了解 Temu 知识产权平台的企业实现建联。这让原本对 Temu 知识产权保护平台比较陌生的企业,通过有针对性的提问,有了更深刻的理解和认识。通过面对面交流,也给存在个别问题的企业明确了解决方向。我们期盼今后能与 Temu 定期地开展各项交流活动、增进彼此合作!同时也期盼 Temu 在未来有更好的发展。

A Global Footwear Brand

I searched for listings under the infringing brand name across APAC countries on Temu.com, including Thailand, Philippines, Malaysia, Japan, South Korea, etc., no listings found online.

A French Audio Equipment Brand

Our company is, indeed, strongly committed to excellence manufacturing and brand integrity. As such, we continuously monitor online marketplaces and social networks to identify fake products. We also regularly initiate legal actions against counterfeiters. We made quick research on your platform but it does not seem that it contains suspicious items compared to our products.

Juna Shehu, Director General, INDICAM

Indicam is delighted to have Temu supporting and speaking at the 2025 Anti-Counterfeit Week Policy Dialogue (Oct 20th 2025). This engagement is the result of a cooperation started in 2024 and stresses Temu's increasing commitment to playing an active role in the global fight against counterfeiting.

A Global Bicycle Brand

I meant to send you an updated version of brand knowledge but found the proactive monitoring has done such a terrific job. The platform is super clean! Much appreciated!

A Global Shipping and Logistics Company

On our end, we appreciate the improvements made so far - your intervention has clearly contributed to cleaner and more refined results.

A Global Construction Toys Brand

Thank you once again for the platform's support regarding enforcement against "compatible with our brand statement". Based on my recent observations, I've noticed great improvements in this area, and I've included some positive examples below.

A British Children's Entertainment Brand

Thank you for your proactive enforcement on our behalf - Temu is looking clean.

A Leading Global Technology Company

We appreciate your team's kind support in protecting our brand's IP and our mutual consumers, and recognize the great improvement the team has been achieved in the past year.

A Global Biopharmaceutical Company

So far we haven't found any infringements against our products on Temu. We believe it's attributed to your good administration on E market place against illegal sellers and the proper controlling on entry permission against unqualified sellers.

An American Board Games Publisher

I still monitor Temu every day, since we have partnered with you and your team listings of our monitored games have practically gone to zero! I did find one listing earlier this month of our game product but that is all I've found recently, and it was removed promptly.

A Global Hospitality and Entertainment Brand

You are correct, the number of takedowns we have performed on Temu has decreased substantially since joining the Brand Guardian Initiative as your monitoring program is doing a great job at finding and removing the infringing items.

A British Design Rights Protection Organization

Over the weekend, I completed my fortnightly sweep of Temu to check for further infringement of my unregistered beret design. Thankfully, I did not find any of the products that have been flagged previously, nor similar items from the previously flagged sellers nor did I find any during my check two weeks ago. I hope this is good news to you, as it is certainly positive progress from my point of view.

Victor Shao, WTR 2025 Global Leaders

Our partnership with Temu's Brand Protection Team has been highly beneficial and productive. Their team is readily accessible, collaborates with us to customize our brand protection strategy, and shares valuable enforcement data. Together, we have made significant progress in swiftly identifying and removing counterfeit and infringing goods, thereby safeguarding the integrity of our brands.

A Swiss-Based Luxury Group

We are glad to know that Temu has been inputting efforts into supporting our brand ever since and joining Guardian project is surely an important move for our collaboration. The proactive monitoring even includes the lookalike is a great support and we are happy to share further knowledge over our brand, including the newly acquired ones. A quarterly meeting has been set up and happy to monitoring the trend altogether. Wish Temu's business arises and covers more territories along with our brand protection co-operation, thanks!

HARDCORE CHOCOLATE

Temuのブランド保護チームは、彼らの知財ポリシーに基づき、大変迅速に、そして的確な情報交換を通じて、様々なツールを提供しました。我々ブランドにとって、害悪である違法な商品の販売について、問題箇所を取り除くために、Temuの知財保護サポートを通じて、最大限のサポートを約束してくれました。これは、Temuにとっての財産でもあり、素晴らしいEコマースを提供すべきための大きな使命を感じました。

A European Lifestyle Brand

Thank you for your thoughtful message and for the remarkable collaboration we shared in 2024. Your dedication to intellectual property protection and fostering a trusted marketplace has been integral to our success, and we're grateful for the strong partnership we've built together. As we step into 2025, we look forward to continuing our work together and building on the progress we've achieved. Wishing you and your team a prosperous and fulfilling year ahead!

5.11 Tactical

We were pleasantly surprised when Temu reached out to invite us to enroll in their brand protection program. Since enrolling we have seen a reduction in infringing listings. Their team is easily accessible, they work with us to tailor our brand protection needs and have shared helpful enforcement data. Overall, Temu has demonstrated a proactive and effective approach in supporting our brand protection efforts.

David McClees, Talus Corporation

We have been pleased and impressed by Temu's Brand Protection Team. Once engaged, they rapidly took down infringements we reported, making the process easy and efficient. They incorporated our brand assets and systematically took down infringements. The Temu team has done an excellent job; we wish every platform policed their platform as effectively. Thank you.

HOSHINO GAKKI

弊社法務部では、インターナショナルECプラットフォーム上の出品状況を常時監視し、ブランド保護のための対応を行っています。その中でも、Temuは知的財産権者向けに非常にシンプルかつ実用的な知財登録システムを提供しており、導入が容易です。実際に登録を行った直後、Temu知的財産部の「ブランド・コラボレーション・チーム」より迅速にコンタクトがあり、BGI（Brand Guardian Initiative）プログラムへの参加を打診されました。数回のやり取りとミーティングを経て、知的財産権を侵害する出品が速やかに削除され、以降は定期的なレポートの提供も受けています。今後、BGIプログラムへの参加ブランド企業が増えることで、Temuにおける購入環境がさらに安全で信頼できるものになることを期待しています。

An Innovative Medicines Company

Thank you very much for your continuous attention to and support for our Anti-Falsified Medicines Program. Up to now, there have been no falsified medicines incidents related to Temu reported. We appreciate Temu's efforts in maintaining the cleanliness of its platform.

USAopoly

Partnering with Temu's Brand Protection has been greatly beneficial for our company's advancement in IP enforcement and we have seen a notable decrease in infringing listings. The IP team is a pleasure to work with and goes to great lengths for our company's needs. We are grateful to be working with Temu and highly recommend joining their Brand Guardian Initiative.

An American Art and Design Brand

You guys did an amazing job with this. I can't find a single infringer anymore. Thank you for an excellent job!

Chrystelle Foulon, Global Head of IP and Brand Protection, The Smiley Company

We especially appreciate Temu's swift response to a critical issue, which directly contributed to our sales team securing a major deal in the sportswear industry by demonstrating successful enforcement actions.

A Global Consumer Goods Company

We appreciate your proactive enforcement efforts in regard to our brand. We've had a problem with these on other platforms and are very pleased to see they are now unavailable on Temu. We placed a test purchase that arrived yesterday for one product. The packaging infringes on our copyright and trademarks. I planned to report it today, but it as it appears your team has already removed the product from your marketplace! Thank you for your quick detection and removal.

A North American Apparel Brand

We are very pleased with proactive program and the near instant response of your team in addressing matters.

A Canadian Toy and Entertainment Brand

Thank you for your time today and for sharing through the presentation with me. The enforcement numbers look great, and we appreciate all your efforts on our brands.

Sami Havens, Senior Legal Counsel, Trademark & Brand Protection, TaylorMade Golf

Temu has demonstrated a genuine commitment to understanding our concerns. They reached out to us directly, seeking to learn about our brand protection needs and how they could help ensure our IP rights are respected across their platform. I really appreciated the proactive engagement by Temu and clear desire by their team to understand our brand and the issues we face.Equally important, TEMU has shown responsiveness and efficiency in addressing our takedown requests and inquiries. Their team has acted quickly when alerted to potential IP infringements, helping us maintain brand authenticity and consumer trust.

John Greenhalgh, Co-founder, A Year of Dates

As a small UK business, having our product copied online has been incredibly frustrating. Temu's brand protection team has been responsive and effective, helping us quickly remove infringing listings and safeguard our intellectual property. They've stayed in touch, providing regular check-ins and direct support to address any new infringements, even months after the original report - a welcome and proactive approach I did not expect of Temu. I've also introduced other small businesses facing similar challenges, and Temu has offered them the same level of support. Their efforts have made a difficult situation a little easier to manage.

A British Fitness Apparel Brand

I have been monitoring the search landscape and I can confirm that I have not seen via our searching software that we have been any infringing ads placed by Temu against our brand. We do thank you so much for your collaboration with us on this. I will be sure to let you know if anything changes here. With regards to the collaboration to protect our IP and also your platform integrity we are keen to work with you on this as you know.

Ryan Feeny, Operations Manager, Redrock

We at RedRock are a small business that sells across multiple platforms. In the past, we were plagued weekly with counterfeit listings and had to spend significant time manually reviewing and removing them. Because we sell a product that requires specific quality standards, those counterfeit listings risked damaging our brand. Since working with Temu's IP team, these issues have disappeared, saving our team multiple hours each week. The IP team has been responsive and resourceful, making the entire process smoother than what we've experienced on other platforms.

An American Brand of Bag Carriers

Thank you for working on getting the listing removed, and thank you so much for your continued support in protecting us via the proactive monitoring system! We are so grateful to you for helping us with this, and we have been so happy with the results!

A Global Consumer Goods Company

...I conducted multiple searches using keyword searches and found that there were sellers offering genuine products of our brand rather than generics therefore I do not want to prevent those sellers listing on your platform. The proactive measures you have taken with your unfair competing compatibles policy has cleared up any issues we have with search returns.

A British Luxury Sports Car Manufacturer

We are pleased to see the proactive steps Temu is taking to address IP infringement. We are keen to support your efforts and participate in the Brand Guardian Initiative.

A French Luxury Goods Conglomerate

A pillar of online brand protection strategy is indeed to directly collaborate with the online actors, such as Temu. We strongly believe that, by working together, we can facilitate and reach a common goal to protect the consumers, and to get rid of the bad actors that leverage every online channel to promote and sell their fake goods. According to our data and monitoring, Temu has a low level of blatant infringement, which is definitely a positive signal.

An American Brand of Bento Boxes

Thank you for reaching out; we have continued to monitor and are not seeing infringing content at this time which is great news. We appreciate your assistance with this effort and for ensuring that our trademark was also approved.

A Japanese Musical Instruments Brand

侵害品出品削除のご連絡ありがとうございます。悪質疑義店舗のペナルティについてもご連絡ありがとうございます。弊社ブランドにとってクリーンな出品状況に改善が見られ有難く存じます。今後ともよろしくお願いいたします。

A Minor League Baseball Organization

Thank you for including me in the emails and the scheduling of this follow-up meeting – much appreciated. Temu's supportive efforts in helping combat trademark infringement is also much appreciated.

A Global Technology and Manufacturing Company

It was a great pleasure to meet you again and the U.S. team. We want to thank your team once more for your excellent work in safeguarding brand owner's IP rights.

An American Board Games Publisher

Thank you very much for your prompt and thorough response, as well as for the swift actions you have undertaken regarding our intellectual property infringement notice. We genuinely appreciate Temu's demonstrated commitment and proactive approach you demonstrated by taking down very limited counterfeit offers of our flagship product. Considering the excellent responsiveness and effort shown by your team thus far, we are eager to explore an exclusive partnership arrangement with Temu, similar to those we have successfully established with other major platforms. This exclusive collaboration would ensure that our company maintains sole authorization for the distribution and promotion of our brand on your platform, both in the United States and in all other jurisdictions where our brand holds registered protection. We believe this arrangement would greatly benefit both parties by enhancing trust, simplifying enforcement, and promoting compliance with intellectual property standards on Temu's platform. We look forward to your feedback and are keen to initiate discussions promptly to formalize this mutually beneficial agreement. Thank you again for your continued cooperation and professionalism.

An American Pigments Brand

Thank you so much for following up—and more importantly, for all the work you and your team have put into protecting our brand. I truly appreciate the time and effort that's gone into this. I had a chance to briefly review the Temu site along with some keyword searches, and I can already see a significant improvement. You all have clearly taken steps to tighten things up, and it shows. Thank you for that! At the moment, I don't have any additional concerns, but I will definitely reach out if anything pops up.

A German Stationery Brand

We really appreciate your support and are pleased that so many infringements have been proactively removed. We clearly see a reduction of online infringement offers. In our current review, we have only discovered a very limited counterfeits, which we kindly ask you to remove.

A Global Networking Company

We truly appreciate the actions taken to identify and remove potentially infringing listings, as well as your commitment to protecting our brand's rights. While we value the progress made, our primary focus remains on identifying and addressing potentially infringing hardware. As you mentioned, no such listings have been located so far, but we encourage continued vigilance in this area. Thank you again for your efforts.

A Global Electronics and Printing Company

We appreciate your support with onboarding and have had a great experience so far. We will be happy to revisit this in a few months once we have had more time to utilize the tools.

A French Accessory Brand

We appreciate your continued support in monitoring our trademark and copyrighted images. The removal of 35 potentially infringing listings in May, totaling 271, is encouraging. The decline in new infringing listings is also a positive development. We value your team's commitment to protecting our IP rights and appreciate the updates. We will reach out if we have any questions.

A Technology and Manufacturing Brand

Thank you for today's meeting and the comprehensive report you provided. We are delighted with our ongoing collaboration and trust that all operations continue to progress smoothly.

A German Puzzle and Games Brand

...we're impressed by how efficiently the software operates– currently, no further violations have been detected.

Victor Shao, WTR 2025 Global Leaders

Our partnership with Temu's Brand Protection Team has been highly beneficial and productive. Their team is readily accessible, collaborates with us to customize our brand protection strategy, and shares valuable enforcement data. Together, we have made significant progress in swiftly identifying and removing counterfeit and infringing goods, thereby safeguarding the integrity of our brands.

A Swiss-Based Luxury Group

We are glad to know that Temu has been inputting efforts into supporting our brand ever since and joining Guardian project is surely an important move for our collaboration. The proactive monitoring even includes the lookalike is a great support and we are happy to share further knowledge over our brand, including the newly acquired ones. A quarterly meeting has been set up and happy to monitoring the trend altogether. Wish Temu's business arises and covers more territories along with our brand protection co-operation, thanks!

HARDCORE CHOCOLATE

Temuのブランド保護チームは、彼らの知財ポリシーに基づき、大変迅速に、そして的確な情報交換を通じて、様々なツールを提供しました。我々ブランドにとって、害悪である違法な商品の販売について、問題箇所を取り除くために、Temuの知財保護サポートを通じて、最大限のサポートを約束してくれました。これは、Temuにとっての財産でもあり、素晴らしいEコマースを提供すべきための大きな使命を感じました。

A European Lifestyle Brand

Thank you for your thoughtful message and for the remarkable collaboration we shared in 2024. Your dedication to intellectual property protection and fostering a trusted marketplace has been integral to our success, and we're grateful for the strong partnership we've built together. As we step into 2025, we look forward to continuing our work together and building on the progress we've achieved. Wishing you and your team a prosperous and fulfilling year ahead!

5.11 Tactical

We were pleasantly surprised when Temu reached out to invite us to enroll in their brand protection program. Since enrolling we have seen a reduction in infringing listings. Their team is easily accessible, they work with us to tailor our brand protection needs and have shared helpful enforcement data. Overall, Temu has demonstrated a proactive and effective approach in supporting our brand protection efforts.

David McClees, Talus Corporation

We have been pleased and impressed by Temu's Brand Protection Team. Once engaged, they rapidly took down infringements we reported, making the process easy and efficient. They incorporated our brand assets and systematically took down infringements. The Temu team has done an excellent job; we wish every platform policed their platform as effectively. Thank you.

HOSHINO GAKKI

弊社法務部では、インターナショナルECプラットフォーム上の出品状況を常時監視し、ブランド保護のための対応を行っています。その中でも、Temuは知的財産権者向けに非常にシンプルかつ実用的な知財登録システムを提供しており、導入が容易です。実際に登録を行った直後、Temu知的財産部の「ブランド・コラボレーション・チーム」より迅速にコンタクトがあり、BGI（Brand Guardian Initiative）プログラムへの参加を打診されました。数回のやり取りとミーティングを経て、知的財産権を侵害する出品が速やかに削除され、以降は定期的なレポートの提供も受けています。今後、BGIプログラムへの参加ブランド企業が増えることで、Temuにおける購入環境がさらに安全で信頼できるものになることを期待しています。

An Innovative Medicines Company

Thank you very much for your continuous attention to and support for our Anti-Falsified Medicines Program. Up to now, there have been no falsified medicines incidents related to Temu reported. We appreciate Temu's efforts in maintaining the cleanliness of its platform.

USAopoly

Partnering with Temu's Brand Protection has been greatly beneficial for our company's advancement in IP enforcement and we have seen a notable decrease in infringing listings. The IP team is a pleasure to work with and goes to great lengths for our company's needs. We are grateful to be working with Temu and highly recommend joining their Brand Guardian Initiative.

An American Art and Design Brand

You guys did an amazing job with this. I can't find a single infringer anymore. Thank you for an excellent job!

Chrystelle Foulon, Global Head of IP and Brand Protection, The Smiley Company

We especially appreciate Temu's swift response to a critical issue, which directly contributed to our sales team securing a major deal in the sportswear industry by demonstrating successful enforcement actions.

A Global Consumer Goods Company

We appreciate your proactive enforcement efforts in regard to our brand. We've had a problem with these on other platforms and are very pleased to see they are now unavailable on Temu. We placed a test purchase that arrived yesterday for one product. The packaging infringes on our copyright and trademarks. I planned to report it today, but it as it appears your team has already removed the product from your marketplace! Thank you for your quick detection and removal.

A North American Apparel Brand

We are very pleased with proactive program and the near instant response of your team in addressing matters.

A Canadian Toy and Entertainment Brand

Thank you for your time today and for sharing through the presentation with me. The enforcement numbers look great, and we appreciate all your efforts on our brands.

Sami Havens, Senior Legal Counsel, Trademark & Brand Protection, TaylorMade Golf

Temu has demonstrated a genuine commitment to understanding our concerns. They reached out to us directly, seeking to learn about our brand protection needs and how they could help ensure our IP rights are respected across their platform. I really appreciated the proactive engagement by Temu and clear desire by their team to understand our brand and the issues we face.Equally important, TEMU has shown responsiveness and efficiency in addressing our takedown requests and inquiries. Their team has acted quickly when alerted to potential IP infringements, helping us maintain brand authenticity and consumer trust.

John Greenhalgh, Co-founder, A Year of Dates

As a small UK business, having our product copied online has been incredibly frustrating. Temu's brand protection team has been responsive and effective, helping us quickly remove infringing listings and safeguard our intellectual property. They've stayed in touch, providing regular check-ins and direct support to address any new infringements, even months after the original report - a welcome and proactive approach I did not expect of Temu. I've also introduced other small businesses facing similar challenges, and Temu has offered them the same level of support. Their efforts have made a difficult situation a little easier to manage.

A British Fitness Apparel Brand

I have been monitoring the search landscape and I can confirm that I have not seen via our searching software that we have been any infringing ads placed by Temu against our brand. We do thank you so much for your collaboration with us on this. I will be sure to let you know if anything changes here. With regards to the collaboration to protect our IP and also your platform integrity we are keen to work with you on this as you know.

Ryan Feeny, Operations Manager, Redrock

We at RedRock are a small business that sells across multiple platforms. In the past, we were plagued weekly with counterfeit listings and had to spend significant time manually reviewing and removing them. Because we sell a product that requires specific quality standards, those counterfeit listings risked damaging our brand. Since working with Temu's IP team, these issues have disappeared, saving our team multiple hours each week. The IP team has been responsive and resourceful, making the entire process smoother than what we've experienced on other platforms.

An American Brand of Bag Carriers

Thank you for working on getting the listing removed, and thank you so much for your continued support in protecting us via the proactive monitoring system! We are so grateful to you for helping us with this, and we have been so happy with the results!

A Global Consumer Goods Company

...I conducted multiple searches using keyword searches and found that there were sellers offering genuine products of our brand rather than generics therefore I do not want to prevent those sellers listing on your platform. The proactive measures you have taken with your unfair competing compatibles policy has cleared up any issues we have with search returns.

A British Luxury Sports Car Manufacturer

We are pleased to see the proactive steps Temu is taking to address IP infringement. We are keen to support your efforts and participate in the Brand Guardian Initiative.

A French Luxury Goods Conglomerate

A pillar of online brand protection strategy is indeed to directly collaborate with the online actors, such as Temu. We strongly believe that, by working together, we can facilitate and reach a common goal to protect the consumers, and to get rid of the bad actors that leverage every online channel to promote and sell their fake goods. According to our data and monitoring, Temu has a low level of blatant infringement, which is definitely a positive signal.

An American Brand of Bento Boxes

Thank you for reaching out; we have continued to monitor and are not seeing infringing content at this time which is great news. We appreciate your assistance with this effort and for ensuring that our trademark was also approved.

A Japanese Musical Instruments Brand

侵害品出品削除のご連絡ありがとうございます。悪質疑義店舗のペナルティについてもご連絡ありがとうございます。弊社ブランドにとってクリーンな出品状況に改善が見られ有難く存じます。今後ともよろしくお願いいたします。

A Minor League Baseball Organization

Thank you for including me in the emails and the scheduling of this follow-up meeting – much appreciated. Temu's supportive efforts in helping combat trademark infringement is also much appreciated.

A Global Technology and Manufacturing Company

It was a great pleasure to meet you again and the U.S. team. We want to thank your team once more for your excellent work in safeguarding brand owner's IP rights.

An American Board Games Publisher

Thank you very much for your prompt and thorough response, as well as for the swift actions you have undertaken regarding our intellectual property infringement notice. We genuinely appreciate Temu's demonstrated commitment and proactive approach you demonstrated by taking down very limited counterfeit offers of our flagship product. Considering the excellent responsiveness and effort shown by your team thus far, we are eager to explore an exclusive partnership arrangement with Temu, similar to those we have successfully established with other major platforms. This exclusive collaboration would ensure that our company maintains sole authorization for the distribution and promotion of our brand on your platform, both in the United States and in all other jurisdictions where our brand holds registered protection. We believe this arrangement would greatly benefit both parties by enhancing trust, simplifying enforcement, and promoting compliance with intellectual property standards on Temu's platform. We look forward to your feedback and are keen to initiate discussions promptly to formalize this mutually beneficial agreement. Thank you again for your continued cooperation and professionalism.

An American Pigments Brand

Thank you so much for following up—and more importantly, for all the work you and your team have put into protecting our brand. I truly appreciate the time and effort that's gone into this. I had a chance to briefly review the Temu site along with some keyword searches, and I can already see a significant improvement. You all have clearly taken steps to tighten things up, and it shows. Thank you for that! At the moment, I don't have any additional concerns, but I will definitely reach out if anything pops up.

A German Stationery Brand

We really appreciate your support and are pleased that so many infringements have been proactively removed. We clearly see a reduction of online infringement offers. In our current review, we have only discovered a very limited counterfeits, which we kindly ask you to remove.

A Global Networking Company

We truly appreciate the actions taken to identify and remove potentially infringing listings, as well as your commitment to protecting our brand's rights. While we value the progress made, our primary focus remains on identifying and addressing potentially infringing hardware. As you mentioned, no such listings have been located so far, but we encourage continued vigilance in this area. Thank you again for your efforts.

A Global Electronics and Printing Company

We appreciate your support with onboarding and have had a great experience so far. We will be happy to revisit this in a few months once we have had more time to utilize the tools.

A French Accessory Brand

We appreciate your continued support in monitoring our trademark and copyrighted images. The removal of 35 potentially infringing listings in May, totaling 271, is encouraging. The decline in new infringing listings is also a positive development. We value your team's commitment to protecting our IP rights and appreciate the updates. We will reach out if we have any questions.

A Technology and Manufacturing Brand

Thank you for today's meeting and the comprehensive report you provided. We are delighted with our ongoing collaboration and trust that all operations continue to progress smoothly.

A German Puzzle and Games Brand

...we're impressed by how efficiently the software operates– currently, no further violations have been detected.

Victor Shao, WTR 2025 Global Leaders

Our partnership with Temu's Brand Protection Team has been highly beneficial and productive. Their team is readily accessible, collaborates with us to customize our brand protection strategy, and shares valuable enforcement data. Together, we have made significant progress in swiftly identifying and removing counterfeit and infringing goods, thereby safeguarding the integrity of our brands.

A Swiss-Based Luxury Group

We are glad to know that Temu has been inputting efforts into supporting our brand ever since and joining Guardian project is surely an important move for our collaboration. The proactive monitoring even includes the lookalike is a great support and we are happy to share further knowledge over our brand, including the newly acquired ones. A quarterly meeting has been set up and happy to monitoring the trend altogether. Wish Temu's business arises and covers more territories along with our brand protection co-operation, thanks!

HARDCORE CHOCOLATE

Temuのブランド保護チームは、彼らの知財ポリシーに基づき、大変迅速に、そして的確な情報交換を通じて、様々なツールを提供しました。我々ブランドにとって、害悪である違法な商品の販売について、問題箇所を取り除くために、Temuの知財保護サポートを通じて、最大限のサポートを約束してくれました。これは、Temuにとっての財産でもあり、素晴らしいEコマースを提供すべきための大きな使命を感じました。

A European Lifestyle Brand

Thank you for your thoughtful message and for the remarkable collaboration we shared in 2024. Your dedication to intellectual property protection and fostering a trusted marketplace has been integral to our success, and we're grateful for the strong partnership we've built together. As we step into 2025, we look forward to continuing our work together and building on the progress we've achieved. Wishing you and your team a prosperous and fulfilling year ahead!

5.11 Tactical

We were pleasantly surprised when Temu reached out to invite us to enroll in their brand protection program. Since enrolling we have seen a reduction in infringing listings. Their team is easily accessible, they work with us to tailor our brand protection needs and have shared helpful enforcement data. Overall, Temu has demonstrated a proactive and effective approach in supporting our brand protection efforts.

David McClees, Talus Corporation

We have been pleased and impressed by Temu's Brand Protection Team. Once engaged, they rapidly took down infringements we reported, making the process easy and efficient. They incorporated our brand assets and systematically took down infringements. The Temu team has done an excellent job; we wish every platform policed their platform as effectively. Thank you.

HOSHINO GAKKI

弊社法務部では、インターナショナルECプラットフォーム上の出品状況を常時監視し、ブランド保護のための対応を行っています。その中でも、Temuは知的財産権者向けに非常にシンプルかつ実用的な知財登録システムを提供しており、導入が容易です。実際に登録を行った直後、Temu知的財産部の「ブランド・コラボレーション・チーム」より迅速にコンタクトがあり、BGI（Brand Guardian Initiative）プログラムへの参加を打診されました。数回のやり取りとミーティングを経て、知的財産権を侵害する出品が速やかに削除され、以降は定期的なレポートの提供も受けています。今後、BGIプログラムへの参加ブランド企業が増えることで、Temuにおける購入環境がさらに安全で信頼できるものになることを期待しています。

An Innovative Medicines Company

Thank you very much for your continuous attention to and support for our Anti-Falsified Medicines Program. Up to now, there have been no falsified medicines incidents related to Temu reported. We appreciate Temu's efforts in maintaining the cleanliness of its platform.

USAopoly

Partnering with Temu's Brand Protection has been greatly beneficial for our company's advancement in IP enforcement and we have seen a notable decrease in infringing listings. The IP team is a pleasure to work with and goes to great lengths for our company's needs. We are grateful to be working with Temu and highly recommend joining their Brand Guardian Initiative.

An American Art and Design Brand

You guys did an amazing job with this. I can't find a single infringer anymore. Thank you for an excellent job!

Chrystelle Foulon, Global Head of IP and Brand Protection, The Smiley Company

We especially appreciate Temu's swift response to a critical issue, which directly contributed to our sales team securing a major deal in the sportswear industry by demonstrating successful enforcement actions.

A Global Consumer Goods Company

We appreciate your proactive enforcement efforts in regard to our brand. We've had a problem with these on other platforms and are very pleased to see they are now unavailable on Temu. We placed a test purchase that arrived yesterday for one product. The packaging infringes on our copyright and trademarks. I planned to report it today, but it as it appears your team has already removed the product from your marketplace! Thank you for your quick detection and removal.

A North American Apparel Brand

We are very pleased with proactive program and the near instant response of your team in addressing matters.

A Canadian Toy and Entertainment Brand

Thank you for your time today and for sharing through the presentation with me. The enforcement numbers look great, and we appreciate all your efforts on our brands.

Sami Havens, Senior Legal Counsel, Trademark & Brand Protection, TaylorMade Golf

Temu has demonstrated a genuine commitment to understanding our concerns. They reached out to us directly, seeking to learn about our brand protection needs and how they could help ensure our IP rights are respected across their platform. I really appreciated the proactive engagement by Temu and clear desire by their team to understand our brand and the issues we face.Equally important, TEMU has shown responsiveness and efficiency in addressing our takedown requests and inquiries. Their team has acted quickly when alerted to potential IP infringements, helping us maintain brand authenticity and consumer trust.

John Greenhalgh, Co-founder, A Year of Dates

As a small UK business, having our product copied online has been incredibly frustrating. Temu's brand protection team has been responsive and effective, helping us quickly remove infringing listings and safeguard our intellectual property. They've stayed in touch, providing regular check-ins and direct support to address any new infringements, even months after the original report - a welcome and proactive approach I did not expect of Temu. I've also introduced other small businesses facing similar challenges, and Temu has offered them the same level of support. Their efforts have made a difficult situation a little easier to manage.

A British Fitness Apparel Brand

I have been monitoring the search landscape and I can confirm that I have not seen via our searching software that we have been any infringing ads placed by Temu against our brand. We do thank you so much for your collaboration with us on this. I will be sure to let you know if anything changes here. With regards to the collaboration to protect our IP and also your platform integrity we are keen to work with you on this as you know.

Ryan Feeny, Operations Manager, Redrock

We at RedRock are a small business that sells across multiple platforms. In the past, we were plagued weekly with counterfeit listings and had to spend significant time manually reviewing and removing them. Because we sell a product that requires specific quality standards, those counterfeit listings risked damaging our brand. Since working with Temu's IP team, these issues have disappeared, saving our team multiple hours each week. The IP team has been responsive and resourceful, making the entire process smoother than what we've experienced on other platforms.

An American Brand of Bag Carriers

Thank you for working on getting the listing removed, and thank you so much for your continued support in protecting us via the proactive monitoring system! We are so grateful to you for helping us with this, and we have been so happy with the results!

A Global Consumer Goods Company

...I conducted multiple searches using keyword searches and found that there were sellers offering genuine products of our brand rather than generics therefore I do not want to prevent those sellers listing on your platform. The proactive measures you have taken with your unfair competing compatibles policy has cleared up any issues we have with search returns.

A British Luxury Sports Car Manufacturer

We are pleased to see the proactive steps Temu is taking to address IP infringement. We are keen to support your efforts and participate in the Brand Guardian Initiative.

A French Luxury Goods Conglomerate

A pillar of online brand protection strategy is indeed to directly collaborate with the online actors, such as Temu. We strongly believe that, by working together, we can facilitate and reach a common goal to protect the consumers, and to get rid of the bad actors that leverage every online channel to promote and sell their fake goods. According to our data and monitoring, Temu has a low level of blatant infringement, which is definitely a positive signal.

An American Brand of Bento Boxes

Thank you for reaching out; we have continued to monitor and are not seeing infringing content at this time which is great news. We appreciate your assistance with this effort and for ensuring that our trademark was also approved.

A Japanese Musical Instruments Brand

侵害品出品削除のご連絡ありがとうございます。悪質疑義店舗のペナルティについてもご連絡ありがとうございます。弊社ブランドにとってクリーンな出品状況に改善が見られ有難く存じます。今後ともよろしくお願いいたします。

A Minor League Baseball Organization

Thank you for including me in the emails and the scheduling of this follow-up meeting – much appreciated. Temu's supportive efforts in helping combat trademark infringement is also much appreciated.

A Global Technology and Manufacturing Company

It was a great pleasure to meet you again and the U.S. team. We want to thank your team once more for your excellent work in safeguarding brand owner's IP rights.

An American Board Games Publisher

Thank you very much for your prompt and thorough response, as well as for the swift actions you have undertaken regarding our intellectual property infringement notice. We genuinely appreciate Temu's demonstrated commitment and proactive approach you demonstrated by taking down very limited counterfeit offers of our flagship product. Considering the excellent responsiveness and effort shown by your team thus far, we are eager to explore an exclusive partnership arrangement with Temu, similar to those we have successfully established with other major platforms. This exclusive collaboration would ensure that our company maintains sole authorization for the distribution and promotion of our brand on your platform, both in the United States and in all other jurisdictions where our brand holds registered protection. We believe this arrangement would greatly benefit both parties by enhancing trust, simplifying enforcement, and promoting compliance with intellectual property standards on Temu's platform. We look forward to your feedback and are keen to initiate discussions promptly to formalize this mutually beneficial agreement. Thank you again for your continued cooperation and professionalism.

An American Pigments Brand

Thank you so much for following up—and more importantly, for all the work you and your team have put into protecting our brand. I truly appreciate the time and effort that's gone into this. I had a chance to briefly review the Temu site along with some keyword searches, and I can already see a significant improvement. You all have clearly taken steps to tighten things up, and it shows. Thank you for that! At the moment, I don't have any additional concerns, but I will definitely reach out if anything pops up.

A German Stationery Brand

We really appreciate your support and are pleased that so many infringements have been proactively removed. We clearly see a reduction of online infringement offers. In our current review, we have only discovered a very limited counterfeits, which we kindly ask you to remove.

A Global Networking Company

We truly appreciate the actions taken to identify and remove potentially infringing listings, as well as your commitment to protecting our brand's rights. While we value the progress made, our primary focus remains on identifying and addressing potentially infringing hardware. As you mentioned, no such listings have been located so far, but we encourage continued vigilance in this area. Thank you again for your efforts.

A Global Electronics and Printing Company

We appreciate your support with onboarding and have had a great experience so far. We will be happy to revisit this in a few months once we have had more time to utilize the tools.

A French Accessory Brand

We appreciate your continued support in monitoring our trademark and copyrighted images. The removal of 35 potentially infringing listings in May, totaling 271, is encouraging. The decline in new infringing listings is also a positive development. We value your team's commitment to protecting our IP rights and appreciate the updates. We will reach out if we have any questions.

A Technology and Manufacturing Brand

Thank you for today's meeting and the comprehensive report you provided. We are delighted with our ongoing collaboration and trust that all operations continue to progress smoothly.

A German Puzzle and Games Brand

...we're impressed by how efficiently the software operates– currently, no further violations have been detected.

An American Family-Owned Hat Retailer

Checked the platform after our call and could not find any infringing listings in the first 500 that I searched. I appreciate the proactive work that your team has done to eliminate these infringing listings.

GLOBERIDE

貴社の知財保護プログラムには、日頃より大変感謝しております。プロアクティブモニタリングによる模倣品の迅速な特定と削除のおかげで、模倣品が著しく減少し、関係者一同、安心して業務に専念できるようになりました。問い合わせや侵害品相談への迅速かつ親切なご対応にも助けられています。定期ミーティングでの最新資料提供と分かりやすい削除状況説明により、プロアクティブモニタリングの効果を正確に把握でき、非常に有益です。今後も、貴社のプログラムによる知財保護に期待しております。

A Classic American-Style Denim Manufacturer

All of this is positive news, making our brand protection program globally much more effective and streamlined. My team recently conducted a review of the Temu platform to assess any IP concerns or risks to our brands. We have noted very limited to no concerns at this time and consider Temu a low-risk platform for our brand.

Goorin Bros Inc.

Goorin Bros. has been partnering with Temu's Brand Guardian Initiative since early 2024. Through Temu's proactive monitoring and takedowns, Goorin has seen a 90% reduction in the number of infringing listings on the platform. Typically, listings that do make it on to the platform are discovered and removed by Temu's team before Goorin (or our customers) ever see them. Temu's Brand Protection Team has been incredibly helpful and very responsive in helping Goorin Bros. to protect our Intellectual Property on the Temu platform.

Lorenfaith, Senior Operations Manager, Hot Taco Inc.

Temu's proactive IP protection system has been a game-changer for our brand. What used to be a time-consuming, manual task-constantly monitoring the platform for potential copyright or trademark infringements-is now handled swiftly and automatically. Their advanced system identifies and blocks suspicious listings in real time, often before we even notice them! It's clear that Temu takes brand protection seriously, and their commitment to brand integrity truly sets them apart. We feel incredibly supported and have greater peace of mind knowing our IP is in good hands.

Hiu Kei Lim, Director & Senior Legal Counsel, Trademarks & Brand Protection, Sandisk Technologies, Inc.

Sandisk appreciates Temu's support in intellectual property protection. Through close collaboration and participation in the Brand Guardian Initiative, we have been able to combat IP infringement and protect our consumers more effectively. The responsiveness, proactive monitoring, and regular communication from Temu reflect a strong brand protection framework. We also value Temu's transparency in sharing enforcement data, which enhances trust and provides insight into the impact of our joint efforts. We look forward to strengthening our collaboration and developing even more efficient brand protection solutions in the future.

A Global Fast-Fashion Group

...we wanted to -once again- express our gratitude for the meeting held last year which was very productive and gave us a clearer idea of the size and magnitude of Temu. Said that, we do not have any specific issues or concerns to raise at this stage. To date, the level of infringements that we see on Temu are quite constrained. We believe that this could also be the consequence of the proactive searches that you are running of our images to remove the infringing use of our copyrights.

Bio-Oil

We (Bio-Oil) have found Temu to be both proactive and collaborative in safeguarding our intellectual property rights across the platform.

A Global Energy and Lubricants Brand

It is really pleasing to hear that Temu has such a positive focus on the protection of IP on the platform. This is very reassuring. If I can be honest – and provide feedback – I am unaware of any concerns that we have about our brand on the Temu platform. I am now very assured that in the event that we do, we can reach out to you for support. Well done and thank you to you and the Team and Temu, for being focused and proactive in this space.

Wahl Clipper Corporation

What truly distinguishes Temu from other platforms is its proactive approach. By simply sharing our trademark list, Temu is able to identify and remove infringing products on its own, and even provides monthly reports on enforcement actions. As a brand owner, this level of initiative and support is both thoughtful and immensely valuable. We're genuinely grateful to Temu for its continued assistance!

A German Luxury Fashion Brand

I am writing to express our gratitude for your team's ongoing efforts and significant contributions towards maintaining the high level of intellectual property cleanliness on the Temu platform. As a follow-up to our previous conversation regarding cleanliness, according to our recent search using our brand keywords within the top 200 search results on Temu, we did not find any infringing/counterfeit links. Absolutely, it is good news for us. Moving forward, we will remain monitoring the IP cleanliness on Temu, and we value the support you have shown to us.

A Japanese Trade Organization

Temu知財チームのフォローアップに感謝致します。Temuとの協力・連携については一過性のものではなく、安定的で継続したものになれたらと思っております。今後もお力添えをいただければ幸いです。実は今月いっぱいで私は上海での任期を終え、東京に戻ることになりました。短い間でしたが、これまでのTemu知財チームの大変前向きな取組みに大変感謝しております。

A Global Consumer Goods Company

I have reviewed the deck and would like to ask your permission to share with our patent/design attorney. They sit in legal and run the design infringing program, I would like to share the progress you have made for their program. I have reviewed our notice and takedown with our vendor for Temu globally...Overall, this is great progress and I thank you for your collaboration and willingness to have open and frank discussions with us.

A Danish Jewelry Brand

We truly appreciate the support, cooperation, and interest in our brand by you – and the team. We look forward to an even better collaboration in 2025 and onwards.

A British Gift Company

We are very grateful that you removed the listings last month. The volume of complaints we have received by customers has now reduced from complaints every day, to only a few complaints a week which is thanks to your help removing these from your site. I wish other platforms were as helpful as you. Thank you for the new contact, we will work with your team in the future to resolve any issues or concerns going forward. Thank you again for your fast and quick response.

An American Brand of Bag Carriers

Thank you all again so much for all you have done to help us fight infringement of our brand's intellectual property on Temu! We have been very happy with the results so far and are very grateful.

A Classic American-Style Denim Manufacturer

We greatly appreciate your engagement and the information shared regarding the proactive measures Temu has taken on behalf of our brand. Over the past few months, we've noticed a significant decline in infringing products on Temu. This positive trend is likely due to Temu's proactive efforts. Thank you again for all your efforts. We greatly appreciate and value the long-term partnership we are establishing.

A British Fashion Brand

We are seeing a huge reduction in problematic listings on Temu, and we appreciate your help with this. We will continue to monitor the situation as you suggest and keep you informed of any new infringements.

A Global Sleep Accessories Brand

We really appreciate your continued support and do not really have any concerns at the moment. We have noticed a huge decrease in the number of infringing listings since you have taken this proactive approach. We will continue to monitor for any developments and will be sure to forward anything of concern to you.

A Recreational Fishing Brand

Thanks so much for helping us with these listings! We appreciate you incorporating our patents and trademarks into the Temu proactive monitoring as well. This has been extremely helpful to us!

A Global Technology and Manufacturing Company

It was great to meet you and your team in person last week and learn Temu's various brand protection programs and practices. We were impressed with the good work Temu has done so far.

Tina Huckleberry, Director, Online Brand Protection, The Lumistella Company

We greatly value Temu's collaborative approach and commitment to protecting intellectual property rights. Since beginning our partnership in 2024, Temu has actively supported The Lumistella Company in strengthening brand protection through initiatives such as the Brand Guardian program and the expansion of their database to include more than 260 images, 60 keywords, and 52 trademarks. These efforts have enhanced proactive monitoring and enforcement to safeguard our intellectual property. The launch of the Test Purchase Initiative in 2025 further demonstrated Temu's dedication by enabling the identification of counterfeits, blocking of infringing sales, and suspension of sellers within just four business days. Temu's responsiveness, openness to collaboration, and innovative enforcement measures have been instrumental in reducing infringing activity on their platform. We value this partnership and look forward to continuing to build upon these efforts in the future.

Ravensburger

We value Temu's proactive engagement in supporting Ravensburger's IP protection after contacting Temu due to detected infringements. The proactive monitoring program has so far satisfied our expectations in safeguarding our trademarks and the copyrights of our products.

A Global Hobby Products Brand

...thank you for your attention and for your proactive monitoring over our IP problems in Temu. Just to confirm that, for now, it seems that our IP problems at Temu have stopped.

A Minor League Baseball Organization

...your presentation slides were helpful. We also thank you for your email and continued assistance and cooperation with helping address the infringement of the valuable brands on the Temu sales platform – meaningful progress sure appears to being made. We look forward to our ongoing collaboration into the future.

An American Health and Wellness Retailer

Thank you very much for your prompt and thorough response, as well as for the swift actions you have undertaken regarding our intellectual property infringement notice. We genuinely appreciate Temu's demonstrated commitment and proactive approach you demonstrated by taking down no less than 35 counterfeit offers of our flagship product. Considering the excellent responsiveness and effort shown by your team thus far, we are eager to explore an exclusive partnership arrangement with Temu, similar to those we have successfully established with major platforms. This exclusive collaboration would ensure that we maintain sole authorization for the distribution and promotion of our brand on your platform, both in the United States and in all other jurisdictions where our brand holds registered protection. We believe this arrangement would greatly benefit both parties by enhancing trust, simplifying enforcement, and promoting compliance with intellectual property standards on Temu's platform. We look forward to your feedback and are keen to initiate discussions promptly to formalize this mutually beneficial agreement. Thank you again for your continued cooperation and professionalism.

A Japanese Sporting Goods Company

おかげさまで、模倣品が減少していることを実感しており、大変喜ばしく思っております。これも皆様のご尽力によるものと深く感謝申し上げます。よろしくお願いいたします。

A Leading Global Coffeehouse

Please do not hesitate to contact us should you have any questions. We are grateful for Temu's proactive work with respect to our brand's intellectual property.

An American Family-Owned Hat Retailer

Thank you for your time today reviewing the results of Temu's IP Protection efforts for our brand. Your hard work is greatly appreciated and is certainly reflected in the results shown in the report.

An Italian Food and Confectionery Brand

We always appreciate efforts taken by the platforms like Temu to protect the rights of your own customers by collaborating with trademark owners like us! We share the same goals and such collaboration is always the best answer to those trying to cheat your customers and misuse your platform violating our IP rights in the process.

A Major Global Media and Entertainment Company

We are glad to learn from your team that the proactive monitoring by Temu has been effective, and that we appreciate our collaborative efforts.

A Global Energy and Lubricant Brand

We are hugely grateful to you and the Team at Temu for your proactive actions in safeguarding our valuable brand and trademarks. This is a very beneficial, valuable and necessary service for brand owners and we greatly appreciate you monitoring for infringements of our trade mark rights and taking enforcement actions to remove infringing postings.

An Italian Luxury Jewelry and Fashion Brand

Happy to hear that all materials and information shared with you/your colleagues has brought additional help to improve your proactive action and results. Regarding our feedback, as already discussed in the past, what we can say is that we think that our mutual collaboration has been fruitful so far and we would like to go ahead like that. Indeed, according to our internal analysis your platform resulted to be pretty clean of infringement.

An American Sports Equipment Brand

Really appreciate for your proactive monitoring efforts for our brand. I also updated your efforts with our colleagues in US. If we have identified any infringing listings, I will let you know. Right now, I have checked from my side that I do not see many related basketballs on the platform. As you know, basketballs are our core products. Anyway, we will also start monitor Temu and if there is any good sighting that could cooperate with you, I will let you know.

An American Family-Owned Hat Retailer

Checked the platform after our call and could not find any infringing listings in the first 500 that I searched. I appreciate the proactive work that your team has done to eliminate these infringing listings.

GLOBERIDE

貴社の知財保護プログラムには、日頃より大変感謝しております。プロアクティブモニタリングによる模倣品の迅速な特定と削除のおかげで、模倣品が著しく減少し、関係者一同、安心して業務に専念できるようになりました。問い合わせや侵害品相談への迅速かつ親切なご対応にも助けられています。定期ミーティングでの最新資料提供と分かりやすい削除状況説明により、プロアクティブモニタリングの効果を正確に把握でき、非常に有益です。今後も、貴社のプログラムによる知財保護に期待しております。

A Classic American-Style Denim Manufacturer

All of this is positive news, making our brand protection program globally much more effective and streamlined. My team recently conducted a review of the Temu platform to assess any IP concerns or risks to our brands. We have noted very limited to no concerns at this time and consider Temu a low-risk platform for our brand.

Goorin Bros Inc.

Goorin Bros. has been partnering with Temu's Brand Guardian Initiative since early 2024. Through Temu's proactive monitoring and takedowns, Goorin has seen a 90% reduction in the number of infringing listings on the platform. Typically, listings that do make it on to the platform are discovered and removed by Temu's team before Goorin (or our customers) ever see them. Temu's Brand Protection Team has been incredibly helpful and very responsive in helping Goorin Bros. to protect our Intellectual Property on the Temu platform.

Lorenfaith, Senior Operations Manager, Hot Taco Inc.

Temu's proactive IP protection system has been a game-changer for our brand. What used to be a time-consuming, manual task-constantly monitoring the platform for potential copyright or trademark infringements-is now handled swiftly and automatically. Their advanced system identifies and blocks suspicious listings in real time, often before we even notice them! It's clear that Temu takes brand protection seriously, and their commitment to brand integrity truly sets them apart. We feel incredibly supported and have greater peace of mind knowing our IP is in good hands.

Hiu Kei Lim, Director & Senior Legal Counsel, Trademarks & Brand Protection, Sandisk Technologies, Inc.

Sandisk appreciates Temu's support in intellectual property protection. Through close collaboration and participation in the Brand Guardian Initiative, we have been able to combat IP infringement and protect our consumers more effectively. The responsiveness, proactive monitoring, and regular communication from Temu reflect a strong brand protection framework. We also value Temu's transparency in sharing enforcement data, which enhances trust and provides insight into the impact of our joint efforts. We look forward to strengthening our collaboration and developing even more efficient brand protection solutions in the future.

A Global Fast-Fashion Group

...we wanted to -once again- express our gratitude for the meeting held last year which was very productive and gave us a clearer idea of the size and magnitude of Temu. Said that, we do not have any specific issues or concerns to raise at this stage. To date, the level of infringements that we see on Temu are quite constrained. We believe that this could also be the consequence of the proactive searches that you are running of our images to remove the infringing use of our copyrights.

Bio-Oil

We (Bio-Oil) have found Temu to be both proactive and collaborative in safeguarding our intellectual property rights across the platform.

A Global Energy and Lubricants Brand

It is really pleasing to hear that Temu has such a positive focus on the protection of IP on the platform. This is very reassuring. If I can be honest – and provide feedback – I am unaware of any concerns that we have about our brand on the Temu platform. I am now very assured that in the event that we do, we can reach out to you for support. Well done and thank you to you and the Team and Temu, for being focused and proactive in this space.

Wahl Clipper Corporation

What truly distinguishes Temu from other platforms is its proactive approach. By simply sharing our trademark list, Temu is able to identify and remove infringing products on its own, and even provides monthly reports on enforcement actions. As a brand owner, this level of initiative and support is both thoughtful and immensely valuable. We're genuinely grateful to Temu for its continued assistance!

A German Luxury Fashion Brand

I am writing to express our gratitude for your team's ongoing efforts and significant contributions towards maintaining the high level of intellectual property cleanliness on the Temu platform. As a follow-up to our previous conversation regarding cleanliness, according to our recent search using our brand keywords within the top 200 search results on Temu, we did not find any infringing/counterfeit links. Absolutely, it is good news for us. Moving forward, we will remain monitoring the IP cleanliness on Temu, and we value the support you have shown to us.

A Japanese Trade Organization

Temu知財チームのフォローアップに感謝致します。Temuとの協力・連携については一過性のものではなく、安定的で継続したものになれたらと思っております。今後もお力添えをいただければ幸いです。実は今月いっぱいで私は上海での任期を終え、東京に戻ることになりました。短い間でしたが、これまでのTemu知財チームの大変前向きな取組みに大変感謝しております。

A Global Consumer Goods Company

I have reviewed the deck and would like to ask your permission to share with our patent/design attorney. They sit in legal and run the design infringing program, I would like to share the progress you have made for their program. I have reviewed our notice and takedown with our vendor for Temu globally...Overall, this is great progress and I thank you for your collaboration and willingness to have open and frank discussions with us.

A Danish Jewelry Brand

We truly appreciate the support, cooperation, and interest in our brand by you – and the team. We look forward to an even better collaboration in 2025 and onwards.

A British Gift Company

We are very grateful that you removed the listings last month. The volume of complaints we have received by customers has now reduced from complaints every day, to only a few complaints a week which is thanks to your help removing these from your site. I wish other platforms were as helpful as you. Thank you for the new contact, we will work with your team in the future to resolve any issues or concerns going forward. Thank you again for your fast and quick response.

An American Brand of Bag Carriers

Thank you all again so much for all you have done to help us fight infringement of our brand's intellectual property on Temu! We have been very happy with the results so far and are very grateful.

A Classic American-Style Denim Manufacturer

We greatly appreciate your engagement and the information shared regarding the proactive measures Temu has taken on behalf of our brand. Over the past few months, we've noticed a significant decline in infringing products on Temu. This positive trend is likely due to Temu's proactive efforts. Thank you again for all your efforts. We greatly appreciate and value the long-term partnership we are establishing.

A British Fashion Brand

We are seeing a huge reduction in problematic listings on Temu, and we appreciate your help with this. We will continue to monitor the situation as you suggest and keep you informed of any new infringements.

A Global Sleep Accessories Brand

We really appreciate your continued support and do not really have any concerns at the moment. We have noticed a huge decrease in the number of infringing listings since you have taken this proactive approach. We will continue to monitor for any developments and will be sure to forward anything of concern to you.

A Recreational Fishing Brand

Thanks so much for helping us with these listings! We appreciate you incorporating our patents and trademarks into the Temu proactive monitoring as well. This has been extremely helpful to us!

A Global Technology and Manufacturing Company

It was great to meet you and your team in person last week and learn Temu's various brand protection programs and practices. We were impressed with the good work Temu has done so far.

Tina Huckleberry, Director, Online Brand Protection, The Lumistella Company

We greatly value Temu's collaborative approach and commitment to protecting intellectual property rights. Since beginning our partnership in 2024, Temu has actively supported The Lumistella Company in strengthening brand protection through initiatives such as the Brand Guardian program and the expansion of their database to include more than 260 images, 60 keywords, and 52 trademarks. These efforts have enhanced proactive monitoring and enforcement to safeguard our intellectual property. The launch of the Test Purchase Initiative in 2025 further demonstrated Temu's dedication by enabling the identification of counterfeits, blocking of infringing sales, and suspension of sellers within just four business days. Temu's responsiveness, openness to collaboration, and innovative enforcement measures have been instrumental in reducing infringing activity on their platform. We value this partnership and look forward to continuing to build upon these efforts in the future.

Ravensburger

We value Temu's proactive engagement in supporting Ravensburger's IP protection after contacting Temu due to detected infringements. The proactive monitoring program has so far satisfied our expectations in safeguarding our trademarks and the copyrights of our products.

A Global Hobby Products Brand

...thank you for your attention and for your proactive monitoring over our IP problems in Temu. Just to confirm that, for now, it seems that our IP problems at Temu have stopped.

A Minor League Baseball Organization

...your presentation slides were helpful. We also thank you for your email and continued assistance and cooperation with helping address the infringement of the valuable brands on the Temu sales platform – meaningful progress sure appears to being made. We look forward to our ongoing collaboration into the future.

An American Health and Wellness Retailer

Thank you very much for your prompt and thorough response, as well as for the swift actions you have undertaken regarding our intellectual property infringement notice. We genuinely appreciate Temu's demonstrated commitment and proactive approach you demonstrated by taking down no less than 35 counterfeit offers of our flagship product. Considering the excellent responsiveness and effort shown by your team thus far, we are eager to explore an exclusive partnership arrangement with Temu, similar to those we have successfully established with major platforms. This exclusive collaboration would ensure that we maintain sole authorization for the distribution and promotion of our brand on your platform, both in the United States and in all other jurisdictions where our brand holds registered protection. We believe this arrangement would greatly benefit both parties by enhancing trust, simplifying enforcement, and promoting compliance with intellectual property standards on Temu's platform. We look forward to your feedback and are keen to initiate discussions promptly to formalize this mutually beneficial agreement. Thank you again for your continued cooperation and professionalism.

A Japanese Sporting Goods Company

おかげさまで、模倣品が減少していることを実感しており、大変喜ばしく思っております。これも皆様のご尽力によるものと深く感謝申し上げます。よろしくお願いいたします。

A Leading Global Coffeehouse

Please do not hesitate to contact us should you have any questions. We are grateful for Temu's proactive work with respect to our brand's intellectual property.

An American Family-Owned Hat Retailer

Thank you for your time today reviewing the results of Temu's IP Protection efforts for our brand. Your hard work is greatly appreciated and is certainly reflected in the results shown in the report.

An Italian Food and Confectionery Brand

We always appreciate efforts taken by the platforms like Temu to protect the rights of your own customers by collaborating with trademark owners like us! We share the same goals and such collaboration is always the best answer to those trying to cheat your customers and misuse your platform violating our IP rights in the process.

A Major Global Media and Entertainment Company

We are glad to learn from your team that the proactive monitoring by Temu has been effective, and that we appreciate our collaborative efforts.

A Global Energy and Lubricant Brand

We are hugely grateful to you and the Team at Temu for your proactive actions in safeguarding our valuable brand and trademarks. This is a very beneficial, valuable and necessary service for brand owners and we greatly appreciate you monitoring for infringements of our trade mark rights and taking enforcement actions to remove infringing postings.

An Italian Luxury Jewelry and Fashion Brand

Happy to hear that all materials and information shared with you/your colleagues has brought additional help to improve your proactive action and results. Regarding our feedback, as already discussed in the past, what we can say is that we think that our mutual collaboration has been fruitful so far and we would like to go ahead like that. Indeed, according to our internal analysis your platform resulted to be pretty clean of infringement.

An American Sports Equipment Brand

Really appreciate for your proactive monitoring efforts for our brand. I also updated your efforts with our colleagues in US. If we have identified any infringing listings, I will let you know. Right now, I have checked from my side that I do not see many related basketballs on the platform. As you know, basketballs are our core products. Anyway, we will also start monitor Temu and if there is any good sighting that could cooperate with you, I will let you know.

An American Family-Owned Hat Retailer

Checked the platform after our call and could not find any infringing listings in the first 500 that I searched. I appreciate the proactive work that your team has done to eliminate these infringing listings.

GLOBERIDE

貴社の知財保護プログラムには、日頃より大変感謝しております。プロアクティブモニタリングによる模倣品の迅速な特定と削除のおかげで、模倣品が著しく減少し、関係者一同、安心して業務に専念できるようになりました。問い合わせや侵害品相談への迅速かつ親切なご対応にも助けられています。定期ミーティングでの最新資料提供と分かりやすい削除状況説明により、プロアクティブモニタリングの効果を正確に把握でき、非常に有益です。今後も、貴社のプログラムによる知財保護に期待しております。

A Classic American-Style Denim Manufacturer

All of this is positive news, making our brand protection program globally much more effective and streamlined. My team recently conducted a review of the Temu platform to assess any IP concerns or risks to our brands. We have noted very limited to no concerns at this time and consider Temu a low-risk platform for our brand.

Goorin Bros Inc.

Goorin Bros. has been partnering with Temu's Brand Guardian Initiative since early 2024. Through Temu's proactive monitoring and takedowns, Goorin has seen a 90% reduction in the number of infringing listings on the platform. Typically, listings that do make it on to the platform are discovered and removed by Temu's team before Goorin (or our customers) ever see them. Temu's Brand Protection Team has been incredibly helpful and very responsive in helping Goorin Bros. to protect our Intellectual Property on the Temu platform.

Lorenfaith, Senior Operations Manager, Hot Taco Inc.

Temu's proactive IP protection system has been a game-changer for our brand. What used to be a time-consuming, manual task-constantly monitoring the platform for potential copyright or trademark infringements-is now handled swiftly and automatically. Their advanced system identifies and blocks suspicious listings in real time, often before we even notice them! It's clear that Temu takes brand protection seriously, and their commitment to brand integrity truly sets them apart. We feel incredibly supported and have greater peace of mind knowing our IP is in good hands.

Hiu Kei Lim, Director & Senior Legal Counsel, Trademarks & Brand Protection, Sandisk Technologies, Inc.

Sandisk appreciates Temu's support in intellectual property protection. Through close collaboration and participation in the Brand Guardian Initiative, we have been able to combat IP infringement and protect our consumers more effectively. The responsiveness, proactive monitoring, and regular communication from Temu reflect a strong brand protection framework. We also value Temu's transparency in sharing enforcement data, which enhances trust and provides insight into the impact of our joint efforts. We look forward to strengthening our collaboration and developing even more efficient brand protection solutions in the future.

A Global Fast-Fashion Group

...we wanted to -once again- express our gratitude for the meeting held last year which was very productive and gave us a clearer idea of the size and magnitude of Temu. Said that, we do not have any specific issues or concerns to raise at this stage. To date, the level of infringements that we see on Temu are quite constrained. We believe that this could also be the consequence of the proactive searches that you are running of our images to remove the infringing use of our copyrights.

Bio-Oil

We (Bio-Oil) have found Temu to be both proactive and collaborative in safeguarding our intellectual property rights across the platform.

A Global Energy and Lubricants Brand

It is really pleasing to hear that Temu has such a positive focus on the protection of IP on the platform. This is very reassuring. If I can be honest – and provide feedback – I am unaware of any concerns that we have about our brand on the Temu platform. I am now very assured that in the event that we do, we can reach out to you for support. Well done and thank you to you and the Team and Temu, for being focused and proactive in this space.

Wahl Clipper Corporation

What truly distinguishes Temu from other platforms is its proactive approach. By simply sharing our trademark list, Temu is able to identify and remove infringing products on its own, and even provides monthly reports on enforcement actions. As a brand owner, this level of initiative and support is both thoughtful and immensely valuable. We're genuinely grateful to Temu for its continued assistance!

A German Luxury Fashion Brand

I am writing to express our gratitude for your team's ongoing efforts and significant contributions towards maintaining the high level of intellectual property cleanliness on the Temu platform. As a follow-up to our previous conversation regarding cleanliness, according to our recent search using our brand keywords within the top 200 search results on Temu, we did not find any infringing/counterfeit links. Absolutely, it is good news for us. Moving forward, we will remain monitoring the IP cleanliness on Temu, and we value the support you have shown to us.

A Japanese Trade Organization

Temu知財チームのフォローアップに感謝致します。Temuとの協力・連携については一過性のものではなく、安定的で継続したものになれたらと思っております。今後もお力添えをいただければ幸いです。実は今月いっぱいで私は上海での任期を終え、東京に戻ることになりました。短い間でしたが、これまでのTemu知財チームの大変前向きな取組みに大変感謝しております。

A Global Consumer Goods Company

I have reviewed the deck and would like to ask your permission to share with our patent/design attorney. They sit in legal and run the design infringing program, I would like to share the progress you have made for their program. I have reviewed our notice and takedown with our vendor for Temu globally...Overall, this is great progress and I thank you for your collaboration and willingness to have open and frank discussions with us.

A Danish Jewelry Brand

We truly appreciate the support, cooperation, and interest in our brand by you – and the team. We look forward to an even better collaboration in 2025 and onwards.

A British Gift Company

We are very grateful that you removed the listings last month. The volume of complaints we have received by customers has now reduced from complaints every day, to only a few complaints a week which is thanks to your help removing these from your site. I wish other platforms were as helpful as you. Thank you for the new contact, we will work with your team in the future to resolve any issues or concerns going forward. Thank you again for your fast and quick response.

An American Brand of Bag Carriers

Thank you all again so much for all you have done to help us fight infringement of our brand's intellectual property on Temu! We have been very happy with the results so far and are very grateful.

A Classic American-Style Denim Manufacturer

We greatly appreciate your engagement and the information shared regarding the proactive measures Temu has taken on behalf of our brand. Over the past few months, we've noticed a significant decline in infringing products on Temu. This positive trend is likely due to Temu's proactive efforts. Thank you again for all your efforts. We greatly appreciate and value the long-term partnership we are establishing.

A British Fashion Brand

We are seeing a huge reduction in problematic listings on Temu, and we appreciate your help with this. We will continue to monitor the situation as you suggest and keep you informed of any new infringements.

A Global Sleep Accessories Brand

We really appreciate your continued support and do not really have any concerns at the moment. We have noticed a huge decrease in the number of infringing listings since you have taken this proactive approach. We will continue to monitor for any developments and will be sure to forward anything of concern to you.

A Recreational Fishing Brand

Thanks so much for helping us with these listings! We appreciate you incorporating our patents and trademarks into the Temu proactive monitoring as well. This has been extremely helpful to us!

A Global Technology and Manufacturing Company

It was great to meet you and your team in person last week and learn Temu's various brand protection programs and practices. We were impressed with the good work Temu has done so far.

Tina Huckleberry, Director, Online Brand Protection, The Lumistella Company

We greatly value Temu's collaborative approach and commitment to protecting intellectual property rights. Since beginning our partnership in 2024, Temu has actively supported The Lumistella Company in strengthening brand protection through initiatives such as the Brand Guardian program and the expansion of their database to include more than 260 images, 60 keywords, and 52 trademarks. These efforts have enhanced proactive monitoring and enforcement to safeguard our intellectual property. The launch of the Test Purchase Initiative in 2025 further demonstrated Temu's dedication by enabling the identification of counterfeits, blocking of infringing sales, and suspension of sellers within just four business days. Temu's responsiveness, openness to collaboration, and innovative enforcement measures have been instrumental in reducing infringing activity on their platform. We value this partnership and look forward to continuing to build upon these efforts in the future.

Ravensburger

We value Temu's proactive engagement in supporting Ravensburger's IP protection after contacting Temu due to detected infringements. The proactive monitoring program has so far satisfied our expectations in safeguarding our trademarks and the copyrights of our products.

A Global Hobby Products Brand

...thank you for your attention and for your proactive monitoring over our IP problems in Temu. Just to confirm that, for now, it seems that our IP problems at Temu have stopped.

A Minor League Baseball Organization

...your presentation slides were helpful. We also thank you for your email and continued assistance and cooperation with helping address the infringement of the valuable brands on the Temu sales platform – meaningful progress sure appears to being made. We look forward to our ongoing collaboration into the future.

An American Health and Wellness Retailer

Thank you very much for your prompt and thorough response, as well as for the swift actions you have undertaken regarding our intellectual property infringement notice. We genuinely appreciate Temu's demonstrated commitment and proactive approach you demonstrated by taking down no less than 35 counterfeit offers of our flagship product. Considering the excellent responsiveness and effort shown by your team thus far, we are eager to explore an exclusive partnership arrangement with Temu, similar to those we have successfully established with major platforms. This exclusive collaboration would ensure that we maintain sole authorization for the distribution and promotion of our brand on your platform, both in the United States and in all other jurisdictions where our brand holds registered protection. We believe this arrangement would greatly benefit both parties by enhancing trust, simplifying enforcement, and promoting compliance with intellectual property standards on Temu's platform. We look forward to your feedback and are keen to initiate discussions promptly to formalize this mutually beneficial agreement. Thank you again for your continued cooperation and professionalism.

A Japanese Sporting Goods Company

おかげさまで、模倣品が減少していることを実感しており、大変喜ばしく思っております。これも皆様のご尽力によるものと深く感謝申し上げます。よろしくお願いいたします。

A Leading Global Coffeehouse

Please do not hesitate to contact us should you have any questions. We are grateful for Temu's proactive work with respect to our brand's intellectual property.

An American Family-Owned Hat Retailer

Thank you for your time today reviewing the results of Temu's IP Protection efforts for our brand. Your hard work is greatly appreciated and is certainly reflected in the results shown in the report.

An Italian Food and Confectionery Brand

We always appreciate efforts taken by the platforms like Temu to protect the rights of your own customers by collaborating with trademark owners like us! We share the same goals and such collaboration is always the best answer to those trying to cheat your customers and misuse your platform violating our IP rights in the process.

A Major Global Media and Entertainment Company

We are glad to learn from your team that the proactive monitoring by Temu has been effective, and that we appreciate our collaborative efforts.

A Global Energy and Lubricant Brand

We are hugely grateful to you and the Team at Temu for your proactive actions in safeguarding our valuable brand and trademarks. This is a very beneficial, valuable and necessary service for brand owners and we greatly appreciate you monitoring for infringements of our trade mark rights and taking enforcement actions to remove infringing postings.

An Italian Luxury Jewelry and Fashion Brand

Happy to hear that all materials and information shared with you/your colleagues has brought additional help to improve your proactive action and results. Regarding our feedback, as already discussed in the past, what we can say is that we think that our mutual collaboration has been fruitful so far and we would like to go ahead like that. Indeed, according to our internal analysis your platform resulted to be pretty clean of infringement.

An American Sports Equipment Brand

Really appreciate for your proactive monitoring efforts for our brand. I also updated your efforts with our colleagues in US. If we have identified any infringing listings, I will let you know. Right now, I have checked from my side that I do not see many related basketballs on the platform. As you know, basketballs are our core products. Anyway, we will also start monitor Temu and if there is any good sighting that could cooperate with you, I will let you know.

A German Luxury Fashion Brand

Currently, we have not found any infringing products related to our brand on Temu, which means your proactive measures have resulted in a high level of cleanliness on the platform.

A Global Luxury Fashion Group

... it was a great pleasure to learn your dedication and resources devoted to brand protection. We really appreciate your efforts in protecting our brands' intellectual property rights on your platform and the result from Brand Guardian is very impressive!

Kathleen Brower, IP Brand Protection Manager, Paula's Choice

Temu's proactive monitoring has been extremely effective. Our collaboration has resulted in a significant reduction in infringing listings. Prior to implementation, there were a few separate SKUs being actively infringed on the platform in multiple listings, all using our trademark and copyrighted images. Post-implementation, listings using our trademark and copyrighted assets are promptly removed. Our monitoring and enforcement requirements have decreased as a result, allowing us to focus those hours on less compliant eCommerce marketplaces.

A Brand of Construction Toys

...in my view, Temu surpasses domestic platforms in several aspects of IP enforcement, particularly in its rapid review process and the use of algorithms for proactive prevention and control through image comparison and etc. Given this, we hope that Temu can also support our claims on the issue of compatible language. Once again, we appreciate your attention and support for our brand and look forward to strengthening our collaboration in the future.

A Global Biopharmaceutical Company

It's a good opportunity to have a direct communication to learn the work and guidelines Temu is doing and executing. We tried some product keywords onsite and did not see infringing links, we believe that's because Temu has done more efforts behind the screen. We are looking forward to our cooperation in the future.

A Global Healthcare Company

According to the online search, there is no counterfeiting products of our brand on Temu which demonstrates Temu has done very strict requirements for medicine e-commerce at this stage. We hope a deeper cooperation between us soon.

A French Accessory Brand

We truly appreciate the continued efforts in monitoring and removing infringing listings. The noticeable decline in new cases and the takedown results are encouraging and helpful. It's also good to know our trademark and product images are in your detection database. Regarding additional listings, our current checks do not reveal any significant issues. Thank you again for your efforts to help us protect our brand.

A Board Games Design Firm

The work you've done thus far has been super-helpful. Currently, we don't see any listing of counterfeits of our products. Whatever you've done and are doing is working well! We'll keep an eye on things and let you know if we see anything pop up that is concerning; but for now, I think we're good.

OmieLife

As a brand committed to innovation, quality, and protecting the integrity of our designs, OmieLife is deeply appreciative of the efforts Temu has made through their IP Protection Initiatives.. Their clear reporting process and quick response times have made it easy to address counterfeit listings. Thanks to Temu's IP Protection Initiatives, OmieLife has been able to focus on what we do best—designing thoughtful products for families—knowing that our intellectual property is respected and protected.

A Classic American-Style Denim Manufacturer

Thank you for your note and your diligence in keeping me updated and informed about the evolution of the Temu Brand Protection Team and its initiatives. As I've mentioned, I am very pleased with the collaboration we have had with Temu to date. Based on the results and current platform conditions associated with our brands, we view Temu as both a cooperative and low-risk platform for counterfeit and IP infringement for our core brands. I would be happy to connect with you and others on your team in the coming weeks to hear more about Temu's 2025 brand protection plans and initiatives.

A Leading Action Camera Brand

Thanks for the presentation and impressive success number of takedowns! I am really hopeful we can keep the Temu platform clean.

Cards Against Humanity, LLC

Temu's Brand Protection Team has been extremely effective and responsive, more so than any other platform. Not only have they consistently acted quickly in removing counterfeit and infringing products, but they are actually proactive in monitoring their platform and communicating with us about potential concerns. We really couldn't be happier with their team, and we're grateful for their help.

WobbleWorks, Inc.

It's been noticeable how efficiently Temu is handling infringing listings, the consistent effort in protecting our brand and the quality of that work is certainly evident since day one. Moreover, the automated detection feature adds great significant value in the overall brand protection.

A Leading Printing Brand

We are incredibly excited about the support you have provided to our team. We look forward to continuing to strengthen our collaboration in the new year!

Nick Lattner, Thrasher Magazine

Temu was the only marketplace that proactively reached out to us to ensure our brand was protected on their platform. Identifying and removing infringing products and listings on our behalf to ensure only our brands authentic products appear on their platform.

An IP Solutions Company

...These discussions significantly enhance our efficiency in addressing issues. I want to emphasize how promptly you reply to emails and your positive coordination in resolving any problems we encounter. Looking forward to future cooperation.

A Leading Printing Brand

I am very impressed with your commitment to defending the intellectual property of the brand owners and with the remedies you have implemented on your platform.

A Global Electronics Company

Yes, we would love to continue our discussions and close collaboration. We have not seen the concerning toothbrushes/packaging anymore, so the filtering on your side was successful. Thank you for taking these actions. Overall, I believe these are good steps and we welcome further initiatives.

A Leading Action Camera Brand

We have definitely noticed a reduction in the number of problematic listings. It has become much more difficult to find any listings that are infringing on our intellectual property. And as of now, we don't have any other issues that require attention. Thank you for checking in!

Perry Ellis

Temu's proactive outreach and collaborative approach to brand protection have been both effective and appreciated. Since partnering with their IP team, we've seen strong results from their monitoring efforts—particularly in the early identification and removal of infringing listings. The Temu team has been consistently responsive, professional, and clearly dedicated to safeguarding our brands. Their efforts have meaningfully supported our overall IP enforcement strategy.

A Japanese Sporting Goods Company

おかげさまで貴社サイト（Temu）日本版を確認しますと、弊社の模倣品が減っているようです。ありがとうございます。

A Global Hobby Products Brand

At this moment, it seems that the publication of counterfeit articles that infringe our intellectual property has stopped in Temu. If we detect any infringements again, we will let you know.

A Global Healthcare Company

You mentioned previously that Temu has proactive monitoring efforts. It would be useful to learn more regarding this if possible. We continue to not have any counterfeit issues on Temu which is great!

Explosm LLC

We were surprised when Temu got in touch with us to tackle the problem of counterfeit products on their platform. Not being sure what to expect from the service, our hopes weren't high given the number of products imitating our own brands. But the team have been super helpful at removing all the counterfeit listings and saved us lots of time reporting them! That aside, the team are lovely to talk to and very responsive and informative with their communications.

An Italian Luxury Jewelry and Fashion Brand

Following up on what discussed at our last meeting, I can confirm that we have carried out a new analysis of your Platform and it seems that at the moment there is indeed no content to report as infringing on our IP rights. We are sure that this result is also thanks to our fruitful collaboration over the last year.

A Japanese Streetwear Brand

GWもしっかり仕事でした。侵害商品の大量削除ありがとうございます。 今月は1回、パトロールを1時間程度実施しましたが、弊社著作物の侵害商品は発見できませんでした。また出品がないか定期的に確認して参ります。

A Global Luxury Fashion Group

We did a cleanliness check today and so far, all returned products seem legit and non-infringing using brand search keywords, well done!

A Family-Founded Game Company

I checked Temu recently and didn't notice any suspicious listings. Your system is doing an excellent job at keeping the platform clean!

An English Football Club

The results so far are impressive to see, achieving over 10,000 proactive takedowns in April. Blocking keywords and images has been an effective way to proactively combat online infringements. Overall, we are happy with the work Temu has been doing to reduce IP infringing material online, making Temu one of the cleaner marketplaces for our brand. We would like to continue working closely together to further reduce online infringements, receiving more in-depth reports and exploring further action against any repeat infringers. Thank you for your proactive work!

A Global Golf Equipment Brand

We are so grateful for the help from you and your team and have gotten positive feedback from the business. We will try to do some spot checking and a sweep this week to see if there are any other areas of our business that it might make sense to include in this program, but we've been really happy with the results so far.

A Global Luxury Goods Company

Thank you so much for your detailed response and for including our information in your proactive enforcement efforts — it's truly appreciated. We completely understand the timeframe required for algorithm training and are happy to hear that steps are being taken. In the meantime, we will certainly continue to flag any suspicious listings we come across and share them directly with you. We also appreciate the clarification regarding your platform's business models and IP policies. We will continue to actively engage and provide relevant documentation wherever needed to support your team in protecting our IP rights.

A British Luxury Leather Goods Brand

It is great to see that you have already taken down 2,700 listings on Temu – thank you for this. It not only protects our intellectual property and the investment our business makes, but also our customers and your customers so that nobody is misled – that will also protect the reputation of your business so we are all working together!

A Global Biopharmaceutical Company

Thanks for reaching out to me, and consistently check the IP protection for pharma brands on Temu. So far, we did not detect the infringement on illegal links using our brands or displaying our products on Temu platform. If there's new findings or observations, we would reach you by the reporting channel you introduced in last exchange meeting with us. Thanks a lot for following up and proactive communication with pharma brand owners.

An American Automotive Performance and Racing Parts Brand

We really appreciate the cooperation to help us protect our business. I do not see any infringing listings today, but I will let you know if it changes.

A German Luxury Fashion Brand

Currently, we have not found any infringing products related to our brand on Temu, which means your proactive measures have resulted in a high level of cleanliness on the platform.

A Global Luxury Fashion Group

... it was a great pleasure to learn your dedication and resources devoted to brand protection. We really appreciate your efforts in protecting our brands' intellectual property rights on your platform and the result from Brand Guardian is very impressive!

Kathleen Brower, IP Brand Protection Manager, Paula's Choice

Temu's proactive monitoring has been extremely effective. Our collaboration has resulted in a significant reduction in infringing listings. Prior to implementation, there were a few separate SKUs being actively infringed on the platform in multiple listings, all using our trademark and copyrighted images. Post-implementation, listings using our trademark and copyrighted assets are promptly removed. Our monitoring and enforcement requirements have decreased as a result, allowing us to focus those hours on less compliant eCommerce marketplaces.

A Brand of Construction Toys

...in my view, Temu surpasses domestic platforms in several aspects of IP enforcement, particularly in its rapid review process and the use of algorithms for proactive prevention and control through image comparison and etc. Given this, we hope that Temu can also support our claims on the issue of compatible language. Once again, we appreciate your attention and support for our brand and look forward to strengthening our collaboration in the future.

A Global Biopharmaceutical Company

It's a good opportunity to have a direct communication to learn the work and guidelines Temu is doing and executing. We tried some product keywords onsite and did not see infringing links, we believe that's because Temu has done more efforts behind the screen. We are looking forward to our cooperation in the future.

A Global Healthcare Company

According to the online search, there is no counterfeiting products of our brand on Temu which demonstrates Temu has done very strict requirements for medicine e-commerce at this stage. We hope a deeper cooperation between us soon.

A French Accessory Brand

We truly appreciate the continued efforts in monitoring and removing infringing listings. The noticeable decline in new cases and the takedown results are encouraging and helpful. It's also good to know our trademark and product images are in your detection database. Regarding additional listings, our current checks do not reveal any significant issues. Thank you again for your efforts to help us protect our brand.

A Board Games Design Firm

The work you've done thus far has been super-helpful. Currently, we don't see any listing of counterfeits of our products. Whatever you've done and are doing is working well! We'll keep an eye on things and let you know if we see anything pop up that is concerning; but for now, I think we're good.

OmieLife

As a brand committed to innovation, quality, and protecting the integrity of our designs, OmieLife is deeply appreciative of the efforts Temu has made through their IP Protection Initiatives.. Their clear reporting process and quick response times have made it easy to address counterfeit listings. Thanks to Temu's IP Protection Initiatives, OmieLife has been able to focus on what we do best—designing thoughtful products for families—knowing that our intellectual property is respected and protected.

A Classic American-Style Denim Manufacturer

Thank you for your note and your diligence in keeping me updated and informed about the evolution of the Temu Brand Protection Team and its initiatives. As I've mentioned, I am very pleased with the collaboration we have had with Temu to date. Based on the results and current platform conditions associated with our brands, we view Temu as both a cooperative and low-risk platform for counterfeit and IP infringement for our core brands. I would be happy to connect with you and others on your team in the coming weeks to hear more about Temu's 2025 brand protection plans and initiatives.

A Leading Action Camera Brand

Thanks for the presentation and impressive success number of takedowns! I am really hopeful we can keep the Temu platform clean.

Cards Against Humanity, LLC

Temu's Brand Protection Team has been extremely effective and responsive, more so than any other platform. Not only have they consistently acted quickly in removing counterfeit and infringing products, but they are actually proactive in monitoring their platform and communicating with us about potential concerns. We really couldn't be happier with their team, and we're grateful for their help.

WobbleWorks, Inc.

It's been noticeable how efficiently Temu is handling infringing listings, the consistent effort in protecting our brand and the quality of that work is certainly evident since day one. Moreover, the automated detection feature adds great significant value in the overall brand protection.

A Leading Printing Brand

We are incredibly excited about the support you have provided to our team. We look forward to continuing to strengthen our collaboration in the new year!

Nick Lattner, Thrasher Magazine

Temu was the only marketplace that proactively reached out to us to ensure our brand was protected on their platform. Identifying and removing infringing products and listings on our behalf to ensure only our brands authentic products appear on their platform.

An IP Solutions Company

...These discussions significantly enhance our efficiency in addressing issues. I want to emphasize how promptly you reply to emails and your positive coordination in resolving any problems we encounter. Looking forward to future cooperation.

A Leading Printing Brand

I am very impressed with your commitment to defending the intellectual property of the brand owners and with the remedies you have implemented on your platform.

A Global Electronics Company

Yes, we would love to continue our discussions and close collaboration. We have not seen the concerning toothbrushes/packaging anymore, so the filtering on your side was successful. Thank you for taking these actions. Overall, I believe these are good steps and we welcome further initiatives.

A Leading Action Camera Brand

We have definitely noticed a reduction in the number of problematic listings. It has become much more difficult to find any listings that are infringing on our intellectual property. And as of now, we don't have any other issues that require attention. Thank you for checking in!

Perry Ellis

Temu's proactive outreach and collaborative approach to brand protection have been both effective and appreciated. Since partnering with their IP team, we've seen strong results from their monitoring efforts—particularly in the early identification and removal of infringing listings. The Temu team has been consistently responsive, professional, and clearly dedicated to safeguarding our brands. Their efforts have meaningfully supported our overall IP enforcement strategy.

A Japanese Sporting Goods Company

おかげさまで貴社サイト（Temu）日本版を確認しますと、弊社の模倣品が減っているようです。ありがとうございます。

A Global Hobby Products Brand

At this moment, it seems that the publication of counterfeit articles that infringe our intellectual property has stopped in Temu. If we detect any infringements again, we will let you know.

A Global Healthcare Company

You mentioned previously that Temu has proactive monitoring efforts. It would be useful to learn more regarding this if possible. We continue to not have any counterfeit issues on Temu which is great!

Explosm LLC

We were surprised when Temu got in touch with us to tackle the problem of counterfeit products on their platform. Not being sure what to expect from the service, our hopes weren't high given the number of products imitating our own brands. But the team have been super helpful at removing all the counterfeit listings and saved us lots of time reporting them! That aside, the team are lovely to talk to and very responsive and informative with their communications.

An Italian Luxury Jewelry and Fashion Brand

Following up on what discussed at our last meeting, I can confirm that we have carried out a new analysis of your Platform and it seems that at the moment there is indeed no content to report as infringing on our IP rights. We are sure that this result is also thanks to our fruitful collaboration over the last year.

A Japanese Streetwear Brand

GWもしっかり仕事でした。侵害商品の大量削除ありがとうございます。 今月は1回、パトロールを1時間程度実施しましたが、弊社著作物の侵害商品は発見できませんでした。また出品がないか定期的に確認して参ります。

A Global Luxury Fashion Group

We did a cleanliness check today and so far, all returned products seem legit and non-infringing using brand search keywords, well done!

A Family-Founded Game Company

I checked Temu recently and didn't notice any suspicious listings. Your system is doing an excellent job at keeping the platform clean!

An English Football Club

The results so far are impressive to see, achieving over 10,000 proactive takedowns in April. Blocking keywords and images has been an effective way to proactively combat online infringements. Overall, we are happy with the work Temu has been doing to reduce IP infringing material online, making Temu one of the cleaner marketplaces for our brand. We would like to continue working closely together to further reduce online infringements, receiving more in-depth reports and exploring further action against any repeat infringers. Thank you for your proactive work!

A Global Golf Equipment Brand

We are so grateful for the help from you and your team and have gotten positive feedback from the business. We will try to do some spot checking and a sweep this week to see if there are any other areas of our business that it might make sense to include in this program, but we've been really happy with the results so far.

A Global Luxury Goods Company

Thank you so much for your detailed response and for including our information in your proactive enforcement efforts — it's truly appreciated. We completely understand the timeframe required for algorithm training and are happy to hear that steps are being taken. In the meantime, we will certainly continue to flag any suspicious listings we come across and share them directly with you. We also appreciate the clarification regarding your platform's business models and IP policies. We will continue to actively engage and provide relevant documentation wherever needed to support your team in protecting our IP rights.

A British Luxury Leather Goods Brand

It is great to see that you have already taken down 2,700 listings on Temu – thank you for this. It not only protects our intellectual property and the investment our business makes, but also our customers and your customers so that nobody is misled – that will also protect the reputation of your business so we are all working together!

A Global Biopharmaceutical Company

Thanks for reaching out to me, and consistently check the IP protection for pharma brands on Temu. So far, we did not detect the infringement on illegal links using our brands or displaying our products on Temu platform. If there's new findings or observations, we would reach you by the reporting channel you introduced in last exchange meeting with us. Thanks a lot for following up and proactive communication with pharma brand owners.

An American Automotive Performance and Racing Parts Brand

We really appreciate the cooperation to help us protect our business. I do not see any infringing listings today, but I will let you know if it changes.

A German Luxury Fashion Brand

Currently, we have not found any infringing products related to our brand on Temu, which means your proactive measures have resulted in a high level of cleanliness on the platform.

A Global Luxury Fashion Group

... it was a great pleasure to learn your dedication and resources devoted to brand protection. We really appreciate your efforts in protecting our brands' intellectual property rights on your platform and the result from Brand Guardian is very impressive!

Kathleen Brower, IP Brand Protection Manager, Paula's Choice

Temu's proactive monitoring has been extremely effective. Our collaboration has resulted in a significant reduction in infringing listings. Prior to implementation, there were a few separate SKUs being actively infringed on the platform in multiple listings, all using our trademark and copyrighted images. Post-implementation, listings using our trademark and copyrighted assets are promptly removed. Our monitoring and enforcement requirements have decreased as a result, allowing us to focus those hours on less compliant eCommerce marketplaces.

A Brand of Construction Toys

...in my view, Temu surpasses domestic platforms in several aspects of IP enforcement, particularly in its rapid review process and the use of algorithms for proactive prevention and control through image comparison and etc. Given this, we hope that Temu can also support our claims on the issue of compatible language. Once again, we appreciate your attention and support for our brand and look forward to strengthening our collaboration in the future.

A Global Biopharmaceutical Company

It's a good opportunity to have a direct communication to learn the work and guidelines Temu is doing and executing. We tried some product keywords onsite and did not see infringing links, we believe that's because Temu has done more efforts behind the screen. We are looking forward to our cooperation in the future.

A Global Healthcare Company

According to the online search, there is no counterfeiting products of our brand on Temu which demonstrates Temu has done very strict requirements for medicine e-commerce at this stage. We hope a deeper cooperation between us soon.

A French Accessory Brand

We truly appreciate the continued efforts in monitoring and removing infringing listings. The noticeable decline in new cases and the takedown results are encouraging and helpful. It's also good to know our trademark and product images are in your detection database. Regarding additional listings, our current checks do not reveal any significant issues. Thank you again for your efforts to help us protect our brand.

A Board Games Design Firm

The work you've done thus far has been super-helpful. Currently, we don't see any listing of counterfeits of our products. Whatever you've done and are doing is working well! We'll keep an eye on things and let you know if we see anything pop up that is concerning; but for now, I think we're good.

OmieLife

As a brand committed to innovation, quality, and protecting the integrity of our designs, OmieLife is deeply appreciative of the efforts Temu has made through their IP Protection Initiatives.. Their clear reporting process and quick response times have made it easy to address counterfeit listings. Thanks to Temu's IP Protection Initiatives, OmieLife has been able to focus on what we do best—designing thoughtful products for families—knowing that our intellectual property is respected and protected.

A Classic American-Style Denim Manufacturer

Thank you for your note and your diligence in keeping me updated and informed about the evolution of the Temu Brand Protection Team and its initiatives. As I've mentioned, I am very pleased with the collaboration we have had with Temu to date. Based on the results and current platform conditions associated with our brands, we view Temu as both a cooperative and low-risk platform for counterfeit and IP infringement for our core brands. I would be happy to connect with you and others on your team in the coming weeks to hear more about Temu's 2025 brand protection plans and initiatives.

A Leading Action Camera Brand

Thanks for the presentation and impressive success number of takedowns! I am really hopeful we can keep the Temu platform clean.

Cards Against Humanity, LLC

Temu's Brand Protection Team has been extremely effective and responsive, more so than any other platform. Not only have they consistently acted quickly in removing counterfeit and infringing products, but they are actually proactive in monitoring their platform and communicating with us about potential concerns. We really couldn't be happier with their team, and we're grateful for their help.

WobbleWorks, Inc.

It's been noticeable how efficiently Temu is handling infringing listings, the consistent effort in protecting our brand and the quality of that work is certainly evident since day one. Moreover, the automated detection feature adds great significant value in the overall brand protection.

A Leading Printing Brand

We are incredibly excited about the support you have provided to our team. We look forward to continuing to strengthen our collaboration in the new year!

Nick Lattner, Thrasher Magazine

Temu was the only marketplace that proactively reached out to us to ensure our brand was protected on their platform. Identifying and removing infringing products and listings on our behalf to ensure only our brands authentic products appear on their platform.

An IP Solutions Company

...These discussions significantly enhance our efficiency in addressing issues. I want to emphasize how promptly you reply to emails and your positive coordination in resolving any problems we encounter. Looking forward to future cooperation.

A Leading Printing Brand

I am very impressed with your commitment to defending the intellectual property of the brand owners and with the remedies you have implemented on your platform.

A Global Electronics Company

Yes, we would love to continue our discussions and close collaboration. We have not seen the concerning toothbrushes/packaging anymore, so the filtering on your side was successful. Thank you for taking these actions. Overall, I believe these are good steps and we welcome further initiatives.

A Leading Action Camera Brand

We have definitely noticed a reduction in the number of problematic listings. It has become much more difficult to find any listings that are infringing on our intellectual property. And as of now, we don't have any other issues that require attention. Thank you for checking in!

Perry Ellis

Temu's proactive outreach and collaborative approach to brand protection have been both effective and appreciated. Since partnering with their IP team, we've seen strong results from their monitoring efforts—particularly in the early identification and removal of infringing listings. The Temu team has been consistently responsive, professional, and clearly dedicated to safeguarding our brands. Their efforts have meaningfully supported our overall IP enforcement strategy.

A Japanese Sporting Goods Company

おかげさまで貴社サイト（Temu）日本版を確認しますと、弊社の模倣品が減っているようです。ありがとうございます。

A Global Hobby Products Brand

At this moment, it seems that the publication of counterfeit articles that infringe our intellectual property has stopped in Temu. If we detect any infringements again, we will let you know.

A Global Healthcare Company

You mentioned previously that Temu has proactive monitoring efforts. It would be useful to learn more regarding this if possible. We continue to not have any counterfeit issues on Temu which is great!

Explosm LLC

We were surprised when Temu got in touch with us to tackle the problem of counterfeit products on their platform. Not being sure what to expect from the service, our hopes weren't high given the number of products imitating our own brands. But the team have been super helpful at removing all the counterfeit listings and saved us lots of time reporting them! That aside, the team are lovely to talk to and very responsive and informative with their communications.

An Italian Luxury Jewelry and Fashion Brand

Following up on what discussed at our last meeting, I can confirm that we have carried out a new analysis of your Platform and it seems that at the moment there is indeed no content to report as infringing on our IP rights. We are sure that this result is also thanks to our fruitful collaboration over the last year.

A Japanese Streetwear Brand

GWもしっかり仕事でした。侵害商品の大量削除ありがとうございます。 今月は1回、パトロールを1時間程度実施しましたが、弊社著作物の侵害商品は発見できませんでした。また出品がないか定期的に確認して参ります。

A Global Luxury Fashion Group

We did a cleanliness check today and so far, all returned products seem legit and non-infringing using brand search keywords, well done!

A Family-Founded Game Company

I checked Temu recently and didn't notice any suspicious listings. Your system is doing an excellent job at keeping the platform clean!

An English Football Club

The results so far are impressive to see, achieving over 10,000 proactive takedowns in April. Blocking keywords and images has been an effective way to proactively combat online infringements. Overall, we are happy with the work Temu has been doing to reduce IP infringing material online, making Temu one of the cleaner marketplaces for our brand. We would like to continue working closely together to further reduce online infringements, receiving more in-depth reports and exploring further action against any repeat infringers. Thank you for your proactive work!

A Global Golf Equipment Brand

We are so grateful for the help from you and your team and have gotten positive feedback from the business. We will try to do some spot checking and a sweep this week to see if there are any other areas of our business that it might make sense to include in this program, but we've been really happy with the results so far.

A Global Luxury Goods Company

Thank you so much for your detailed response and for including our information in your proactive enforcement efforts — it's truly appreciated. We completely understand the timeframe required for algorithm training and are happy to hear that steps are being taken. In the meantime, we will certainly continue to flag any suspicious listings we come across and share them directly with you. We also appreciate the clarification regarding your platform's business models and IP policies. We will continue to actively engage and provide relevant documentation wherever needed to support your team in protecting our IP rights.

A British Luxury Leather Goods Brand

It is great to see that you have already taken down 2,700 listings on Temu – thank you for this. It not only protects our intellectual property and the investment our business makes, but also our customers and your customers so that nobody is misled – that will also protect the reputation of your business so we are all working together!

A Global Biopharmaceutical Company

Thanks for reaching out to me, and consistently check the IP protection for pharma brands on Temu. So far, we did not detect the infringement on illegal links using our brands or displaying our products on Temu platform. If there's new findings or observations, we would reach you by the reporting channel you introduced in last exchange meeting with us. Thanks a lot for following up and proactive communication with pharma brand owners.

An American Automotive Performance and Racing Parts Brand

We really appreciate the cooperation to help us protect our business. I do not see any infringing listings today, but I will let you know if it changes.