Protecting Your Intellectual Property

Warner Bros. Discovery

We appreciate Temu’s collaborative and proactive efforts and look forward to continuing our work together to safeguard Warner Bros. Discovery’s intellectual property across the platform.

The International Trademark Association (INTA)

The International Trademark Association (INTA) recognizes Temu’s constructive and cooperative approach to addressing counterfeiting through active participation in industry-led initiatives and collaboration with relevant stakeholders in the anticounterfeiting battle. Temu’s engagement in INTA's programs reflects a meaningful commitment to intellectual property protection, consumer confidence, and the promotion of responsible practices within the global digital marketplace. Such collaboration marks a positive contribution toward fostering a more secure and transparent e-commerce environment for both rights holders and consumers. We encourage Temu to continue advancing its commitment to anti-counterfeiting measures, with the objective of fostering greater consumer trust and ensuring a safe, transparent, and reliable marketplace.

Phil Lewis, Director General, ACG

ACG appreciates the positive approaches to engagement with the Temu team and their open and constructive collaboration in addressing counterfeiting. Continued partnership, open dialogue and the sharing of information will be key in developing best practice to tackle the complex challenges in this area. We will be looking forward to working even more closely with Temu's teams to help drive more far-reaching progress.

STOP PIRACY

STOP PIRACY welcomes Temu’s decision to ban searches for counterfeit products and to include a link to our association on the Swiss marketplace. This initiative strengthens consumer protection and safety by helping ensure that counterfeit goods are prevented from being distributed on Temu.

Simone Frattasi, Head of Global IP, Maersk

Since joining Temu’s proactive monitoring program we have observed a clear decline in infringements and cleaner results on the platform. Temu’s IP team’s responsive, data-driven, and collaborative approach has been instrumental to Maersk, strengthening our IP protection.

5.11 Tactical

We were pleasantly surprised when Temu reached out to invite us to enroll in their brand protection program. Since enrolling we have seen a reduction in infringing listings. Their team is easily accessible, they work with us to tailor our brand protection needs and have shared helpful enforcement data. Overall, Temu has demonstrated a proactive and effective approach in supporting our brand protection efforts.

European Football Clubs (EFC)

We greatly value our close collaboration with Temu on intellectual property protection and enforcement. The team has shown a strong commitment to brand integrity. We've also seen tangible results from proactive enforcement along with tailored support that aligns with our evolving needs. This collaboration has been instrumental in strengthening the online protection of the EFC clubs’ brands.

Bio-Oil

We (Bio-Oil) have found Temu to be both proactive and collaborative in safeguarding our intellectual property rights across the platform.

Explosm LLC

We were surprised when Temu got in touch with us to tackle the problem of counterfeit products on their platform - Not being sure what to expect from the service, our hopes weren't high given the number of products imitating our own brand/s. But the team have been super helpful at removing all the counterfeit listings and saved us lots of time reporting them! That aside, the team are lovely to talk to and very responsive and informative with their communications. Thanks!

Play Monster

Given our broad range of products and brands, it can be challenging to stay fully informed on all counterfeit and trademark infringement activities across the marketplace. The Temu Brand Protection Collaboration Program has been extremely helpful in enabling us to efficiently identify and address infringements within their global marketplace. The program has streamlined communication and strengthened our ability to protect our intellectual property.

Convey S.r.l.

We appreciate Temu IP Protection team’s proactive engagement and responsiveness throughout our collaboration. The team has been accessible, supportive, and collaborative in handling IP-related matters and requests. We look forward to continuing the collaboration.

Pellervo Digital

Working with Temu's brand protection team has been a productive experience. Their proactive collaboration in identifying infringing listings, combined with prompt responses to enforcement requests, has contributed to a measurable reduction in counterfeit exposure for several of our clients. Unlike platforms where engagement tends to be inconsistent, we hope this efficient and dynamic partnership will continue to develop over the long term.

Hiu Kei Lim, Director & Senior Legal Counsel, Sandisk Technologies, Inc.

Sandisk appreciates Temu's support in intellectual property protection. Through close collaboration and participation in the Brand Guardian Initiative, we have been able to combat IP infringement and protect our consumers more effectively. The responsiveness, proactive monitoring, and regular communication from Temu reflect a strong brand protection framework. We also value Temu's transparency in sharing enforcement data, which enhances trust and provides insight into the impact of our joint efforts. We look forward to strengthening our collaboration and developing even more efficient brand protection solutions in the future.

John Greenhalgh, Co-founder, A Year of Dates

As a small UK business, having our product copied online has been incredibly frustrating. Temu's brand protection team has been responsive and effective, helping us quickly remove infringing listings and safeguard our intellectual property. They've stayed in touch, providing regular check-ins and direct support to address any new infringements, even months after the original report - a welcome and proactive approach I did not expect of Temu. I've also introduced other small businesses facing similar challenges, and Temu has offered them the same level of support. Their efforts have made a difficult situation a little easier to manage.

HARDCORE CHOCOLATE

Temuのブランド保護チームは、彼らの知財ポリシーに基づき、大変迅速に、そして的確な情報交換を通じて、様々なツールを提供しました。我々ブランドにとって、害悪である違法な商品の販売について、問題箇所を取り除くために、Temuの知財保護サポートを通じて、最大限のサポートを約束してくれました。これは、Temuにとっての財産でもあり、素晴らしいEコマースを提供すべきための大きな使命を感じました。

Chase Blum, Vice President of Marketing, Click & Carry, Inc.

Click & Carry, Inc. had been experiencing infringement activities on Temu, and we reached out to the brand protection team for assistance. The team had an attentive response to our concerns, quickly removed all infringing listings, and offered ongoing support. Subsequent efforts by the team have led to an effective IP protection strategy for our company on Temu where the platform is effectively prevented infringing listings so that our infringers are not able to gain traction on the platform.

Cards Against Humanity, LLC

Temu's Brand Protection Team has been extremely effective and responsive, more so than any other platform. Not only have they consistently acted quickly in removing counterfeit and infringing products, but they are actually proactive in monitoring their platform and communicating with us about potential concerns. We really couldn't be happier with their team, and we're grateful for their help.

Warner Bros. Discovery

We appreciate Temu’s collaborative and proactive efforts and look forward to continuing our work together to safeguard Warner Bros. Discovery’s intellectual property across the platform.

The International Trademark Association (INTA)

The International Trademark Association (INTA) recognizes Temu’s constructive and cooperative approach to addressing counterfeiting through active participation in industry-led initiatives and collaboration with relevant stakeholders in the anticounterfeiting battle. Temu’s engagement in INTA's programs reflects a meaningful commitment to intellectual property protection, consumer confidence, and the promotion of responsible practices within the global digital marketplace. Such collaboration marks a positive contribution toward fostering a more secure and transparent e-commerce environment for both rights holders and consumers. We encourage Temu to continue advancing its commitment to anti-counterfeiting measures, with the objective of fostering greater consumer trust and ensuring a safe, transparent, and reliable marketplace.

Phil Lewis, Director General, ACG

ACG appreciates the positive approaches to engagement with the Temu team and their open and constructive collaboration in addressing counterfeiting. Continued partnership, open dialogue and the sharing of information will be key in developing best practice to tackle the complex challenges in this area. We will be looking forward to working even more closely with Temu's teams to help drive more far-reaching progress.

STOP PIRACY

STOP PIRACY welcomes Temu’s decision to ban searches for counterfeit products and to include a link to our association on the Swiss marketplace. This initiative strengthens consumer protection and safety by helping ensure that counterfeit goods are prevented from being distributed on Temu.

Simone Frattasi, Head of Global IP, Maersk

Since joining Temu’s proactive monitoring program we have observed a clear decline in infringements and cleaner results on the platform. Temu’s IP team’s responsive, data-driven, and collaborative approach has been instrumental to Maersk, strengthening our IP protection.

5.11 Tactical

We were pleasantly surprised when Temu reached out to invite us to enroll in their brand protection program. Since enrolling we have seen a reduction in infringing listings. Their team is easily accessible, they work with us to tailor our brand protection needs and have shared helpful enforcement data. Overall, Temu has demonstrated a proactive and effective approach in supporting our brand protection efforts.

European Football Clubs (EFC)

We greatly value our close collaboration with Temu on intellectual property protection and enforcement. The team has shown a strong commitment to brand integrity. We've also seen tangible results from proactive enforcement along with tailored support that aligns with our evolving needs. This collaboration has been instrumental in strengthening the online protection of the EFC clubs’ brands.

Bio-Oil

We (Bio-Oil) have found Temu to be both proactive and collaborative in safeguarding our intellectual property rights across the platform.

Explosm LLC

We were surprised when Temu got in touch with us to tackle the problem of counterfeit products on their platform - Not being sure what to expect from the service, our hopes weren't high given the number of products imitating our own brand/s. But the team have been super helpful at removing all the counterfeit listings and saved us lots of time reporting them! That aside, the team are lovely to talk to and very responsive and informative with their communications. Thanks!

Play Monster

Given our broad range of products and brands, it can be challenging to stay fully informed on all counterfeit and trademark infringement activities across the marketplace. The Temu Brand Protection Collaboration Program has been extremely helpful in enabling us to efficiently identify and address infringements within their global marketplace. The program has streamlined communication and strengthened our ability to protect our intellectual property.

Convey S.r.l.

We appreciate Temu IP Protection team’s proactive engagement and responsiveness throughout our collaboration. The team has been accessible, supportive, and collaborative in handling IP-related matters and requests. We look forward to continuing the collaboration.

Pellervo Digital

Working with Temu's brand protection team has been a productive experience. Their proactive collaboration in identifying infringing listings, combined with prompt responses to enforcement requests, has contributed to a measurable reduction in counterfeit exposure for several of our clients. Unlike platforms where engagement tends to be inconsistent, we hope this efficient and dynamic partnership will continue to develop over the long term.

Hiu Kei Lim, Director & Senior Legal Counsel, Sandisk Technologies, Inc.

Sandisk appreciates Temu's support in intellectual property protection. Through close collaboration and participation in the Brand Guardian Initiative, we have been able to combat IP infringement and protect our consumers more effectively. The responsiveness, proactive monitoring, and regular communication from Temu reflect a strong brand protection framework. We also value Temu's transparency in sharing enforcement data, which enhances trust and provides insight into the impact of our joint efforts. We look forward to strengthening our collaboration and developing even more efficient brand protection solutions in the future.

John Greenhalgh, Co-founder, A Year of Dates

As a small UK business, having our product copied online has been incredibly frustrating. Temu's brand protection team has been responsive and effective, helping us quickly remove infringing listings and safeguard our intellectual property. They've stayed in touch, providing regular check-ins and direct support to address any new infringements, even months after the original report - a welcome and proactive approach I did not expect of Temu. I've also introduced other small businesses facing similar challenges, and Temu has offered them the same level of support. Their efforts have made a difficult situation a little easier to manage.

HARDCORE CHOCOLATE

Temuのブランド保護チームは、彼らの知財ポリシーに基づき、大変迅速に、そして的確な情報交換を通じて、様々なツールを提供しました。我々ブランドにとって、害悪である違法な商品の販売について、問題箇所を取り除くために、Temuの知財保護サポートを通じて、最大限のサポートを約束してくれました。これは、Temuにとっての財産でもあり、素晴らしいEコマースを提供すべきための大きな使命を感じました。

Chase Blum, Vice President of Marketing, Click & Carry, Inc.

Click & Carry, Inc. had been experiencing infringement activities on Temu, and we reached out to the brand protection team for assistance. The team had an attentive response to our concerns, quickly removed all infringing listings, and offered ongoing support. Subsequent efforts by the team have led to an effective IP protection strategy for our company on Temu where the platform is effectively prevented infringing listings so that our infringers are not able to gain traction on the platform.

Cards Against Humanity, LLC

Temu's Brand Protection Team has been extremely effective and responsive, more so than any other platform. Not only have they consistently acted quickly in removing counterfeit and infringing products, but they are actually proactive in monitoring their platform and communicating with us about potential concerns. We really couldn't be happier with their team, and we're grateful for their help.

Warner Bros. Discovery

We appreciate Temu’s collaborative and proactive efforts and look forward to continuing our work together to safeguard Warner Bros. Discovery’s intellectual property across the platform.

The International Trademark Association (INTA)

The International Trademark Association (INTA) recognizes Temu’s constructive and cooperative approach to addressing counterfeiting through active participation in industry-led initiatives and collaboration with relevant stakeholders in the anticounterfeiting battle. Temu’s engagement in INTA's programs reflects a meaningful commitment to intellectual property protection, consumer confidence, and the promotion of responsible practices within the global digital marketplace. Such collaboration marks a positive contribution toward fostering a more secure and transparent e-commerce environment for both rights holders and consumers. We encourage Temu to continue advancing its commitment to anti-counterfeiting measures, with the objective of fostering greater consumer trust and ensuring a safe, transparent, and reliable marketplace.

Phil Lewis, Director General, ACG

ACG appreciates the positive approaches to engagement with the Temu team and their open and constructive collaboration in addressing counterfeiting. Continued partnership, open dialogue and the sharing of information will be key in developing best practice to tackle the complex challenges in this area. We will be looking forward to working even more closely with Temu's teams to help drive more far-reaching progress.

STOP PIRACY

STOP PIRACY welcomes Temu’s decision to ban searches for counterfeit products and to include a link to our association on the Swiss marketplace. This initiative strengthens consumer protection and safety by helping ensure that counterfeit goods are prevented from being distributed on Temu.

Simone Frattasi, Head of Global IP, Maersk

Since joining Temu’s proactive monitoring program we have observed a clear decline in infringements and cleaner results on the platform. Temu’s IP team’s responsive, data-driven, and collaborative approach has been instrumental to Maersk, strengthening our IP protection.

5.11 Tactical

We were pleasantly surprised when Temu reached out to invite us to enroll in their brand protection program. Since enrolling we have seen a reduction in infringing listings. Their team is easily accessible, they work with us to tailor our brand protection needs and have shared helpful enforcement data. Overall, Temu has demonstrated a proactive and effective approach in supporting our brand protection efforts.

European Football Clubs (EFC)

We greatly value our close collaboration with Temu on intellectual property protection and enforcement. The team has shown a strong commitment to brand integrity. We've also seen tangible results from proactive enforcement along with tailored support that aligns with our evolving needs. This collaboration has been instrumental in strengthening the online protection of the EFC clubs’ brands.

Bio-Oil

We (Bio-Oil) have found Temu to be both proactive and collaborative in safeguarding our intellectual property rights across the platform.

Explosm LLC

We were surprised when Temu got in touch with us to tackle the problem of counterfeit products on their platform - Not being sure what to expect from the service, our hopes weren't high given the number of products imitating our own brand/s. But the team have been super helpful at removing all the counterfeit listings and saved us lots of time reporting them! That aside, the team are lovely to talk to and very responsive and informative with their communications. Thanks!

Play Monster

Given our broad range of products and brands, it can be challenging to stay fully informed on all counterfeit and trademark infringement activities across the marketplace. The Temu Brand Protection Collaboration Program has been extremely helpful in enabling us to efficiently identify and address infringements within their global marketplace. The program has streamlined communication and strengthened our ability to protect our intellectual property.

Convey S.r.l.

We appreciate Temu IP Protection team’s proactive engagement and responsiveness throughout our collaboration. The team has been accessible, supportive, and collaborative in handling IP-related matters and requests. We look forward to continuing the collaboration.

Pellervo Digital

Working with Temu's brand protection team has been a productive experience. Their proactive collaboration in identifying infringing listings, combined with prompt responses to enforcement requests, has contributed to a measurable reduction in counterfeit exposure for several of our clients. Unlike platforms where engagement tends to be inconsistent, we hope this efficient and dynamic partnership will continue to develop over the long term.

Hiu Kei Lim, Director & Senior Legal Counsel, Sandisk Technologies, Inc.

Sandisk appreciates Temu's support in intellectual property protection. Through close collaboration and participation in the Brand Guardian Initiative, we have been able to combat IP infringement and protect our consumers more effectively. The responsiveness, proactive monitoring, and regular communication from Temu reflect a strong brand protection framework. We also value Temu's transparency in sharing enforcement data, which enhances trust and provides insight into the impact of our joint efforts. We look forward to strengthening our collaboration and developing even more efficient brand protection solutions in the future.

John Greenhalgh, Co-founder, A Year of Dates

As a small UK business, having our product copied online has been incredibly frustrating. Temu's brand protection team has been responsive and effective, helping us quickly remove infringing listings and safeguard our intellectual property. They've stayed in touch, providing regular check-ins and direct support to address any new infringements, even months after the original report - a welcome and proactive approach I did not expect of Temu. I've also introduced other small businesses facing similar challenges, and Temu has offered them the same level of support. Their efforts have made a difficult situation a little easier to manage.

HARDCORE CHOCOLATE

Temuのブランド保護チームは、彼らの知財ポリシーに基づき、大変迅速に、そして的確な情報交換を通じて、様々なツールを提供しました。我々ブランドにとって、害悪である違法な商品の販売について、問題箇所を取り除くために、Temuの知財保護サポートを通じて、最大限のサポートを約束してくれました。これは、Temuにとっての財産でもあり、素晴らしいEコマースを提供すべきための大きな使命を感じました。

Chase Blum, Vice President of Marketing, Click & Carry, Inc.

Click & Carry, Inc. had been experiencing infringement activities on Temu, and we reached out to the brand protection team for assistance. The team had an attentive response to our concerns, quickly removed all infringing listings, and offered ongoing support. Subsequent efforts by the team have led to an effective IP protection strategy for our company on Temu where the platform is effectively prevented infringing listings so that our infringers are not able to gain traction on the platform.

Cards Against Humanity, LLC

Temu's Brand Protection Team has been extremely effective and responsive, more so than any other platform. Not only have they consistently acted quickly in removing counterfeit and infringing products, but they are actually proactive in monitoring their platform and communicating with us about potential concerns. We really couldn't be happier with their team, and we're grateful for their help.

Perry Ellis

Temu’s proactive outreach and collaborative approach to brand protection have been both effective and appreciated. Since partnering with their IP team, we’ve seen strong results from their monitoring efforts—particularly in the early identification and removal of infringing listings. The Temu team has been consistently responsive, professional, and clearly dedicated to safeguarding our brands. Their efforts have meaningfully supported our overall IP enforcement strategy.

Bob Barchiesi, President, IACC

The IACC is pleased to continue strengthening its collaboration with Temu through the company's membership in the IACC, participation in the Marketplace Advisory Council, support of the IACC Annual Conference, and the launch of the IACC-Temu Program for our members. By working together, we are creating new opportunities for rights holders to engage directly with marketplace partners, address intellectual property concerns more efficiently, and advance our shared commitment to combating counterfeiting and protecting consumers.

Juna Shehu, INDICAM Director

INDICAM is delighted to welcome Temu as a supporter of its 2026 Annual Forum. This partnership builds on the collaboration initiated in 2024 and highlights Temu’s strong commitment to contributing actively to the global fight against counterfeiting.

Kevin Consolo, Co-Founder, FTI Brands

We've been very pleased with the Temu Brand Collaboration Team and how they have supported us in our IP defense efforts. They guided us through the process of uploading our trademarks and copyrights and have been helpful with defending our original work.

Chrystelle Foulon, Global Head of IP and Brand Protection, The Smiley Company Brand Protection Team

We especially appreciate Temu’s swift response to a critical issue, which directly contributed to our sales team securing a major deal in the sportswear industry by demonstrating successful enforcement actions.

Talus Corp

We have been pleased and impressed by Temu's Brand Protection Team. Once engaged, they rapidly took down infringements we reported, making the process easy and efficient. They incorporated our brand assets and systematically took down infringements. The Temu team has done an excellent job; we wish every platform policed their platform as effectively. Thank you.

Eye Candy

Temu's dedicated approach to brand protection has been truly outstanding. From the initial outreach to the ongoing proactive monitoring, their brand protection team has demonstrated a clear commitment to safeguarding my brand. The ability to quickly remove counterfeit products has helped me maintain strong control over my brand. I truly value this partnership and look forward to deepening our collaboration through effective enforcement strategies.

Ravensburger

We value Temu’s proactive engagement in supporting Ravensburger’s IP protection after contacting Temu due to detected infringements. The proactive monitoring program has so far satisfied our expectations in safeguarding our trademarks and the copyrights of our products.

Aquascutum

Temu's Brand Guardian Initiative sets a new benchmark for IP protection in global e-commerce. Providing a proactive, technology-driven approach, Temu has minimised the workload of our brand, enabling us to focus more on commercial activities. The dedicated IP contact is efficient and transparent with communication. We appreciate the partnership and look forward to continuing our collaboration.

Cap Creation LLC

We really appreciate the Temu IP team’s support in protecting our brand. Their continued monitoring and consistent takedowns have made a real difference—we’ve seen a clear drop in violations since the proactive monitoring program began. As a growing brand, that kind of support means a lot and allows us to focus our time and energy on building the business.

Geberit

We appreciate Temu’s proactive engagement and continued monitoring in support of Geberit’s brand protection efforts. The Temu IP Protection team has demonstrated strong responsiveness and a collaborative approach, and we have observed a clear and meaningful improvement in the protection of Geberit’s intellectual property on the platform.

Global Head of Ecosystem & Platforms, Kaleigh Miller

As a trusted partner to more than 350 global brands, MarqVision is proud to collaborate with Temu under their Brand Guardian Initiative to drive meaningful intellectual property protection. Temu's Brand Protection Team has consistently demonstrated an exceptional commitment to proactive enforcement, responsive communication, and continuous platform improvement. We have made significant progress in swiftly identifying and removing counterfeit and infringing listings, which has delivered a notable decrease in infringement and a great marketplace experience for brands and consumers worldwide. We look forward to deepening this partnership and driving even greater results for the brands we represent.

Rather Outdoors

The open engagement from Temu’s IP team and the proactive enforcement is by far the most positive experience from any e-commerce platform we have had regarding IP infringement. Since registering our IP with the team their proactive monitoring system has effectively and quickly reduced counterfeit activity and IP infringement. We appreciate the team’s support and proactiveness and look forward to continuing this effective partnership.

Ryan Feeny, Operations Manager, Redrock

We at RedRock are a small business that sells across multiple platforms. In the past, we were plagued weekly with counterfeit listings and had to spend significant time manually reviewing and removing them. Because we sell a product that requires specific quality standards, those counterfeit listings risked damaging our brand. Since working with Temu's IP team, these issues have disappeared, saving our team multiple hours each week. The IP team has been responsive and resourceful, making the entire process smoother than what we've experienced on other platforms.

Kathleen Brower, IP BRAND PROTECTION MANAGER, Paula's Choice

Temu's proactive monitoring has been extremely effective. Our collaboration has resulted in a significant reduction in infringing listings. Prior to implementation, there were a few separate SKUs being actively infringed on the platform in multiple listings, all using our trademark and copyrighted images. Post-implementation, listings using our trademark and copyrighted assets are promptly removed. Our monitoring and enforcement requirements have decreased as a result, allowing us to focus those hours on less compliant eCommerce marketplaces.

HOSHINO GAKKI

弊社法務部では、インターナショナルECプラットフォーム上の出品状況を常時監視し、ブランド保護のための対応を行っています。その中でも、Temuは知的財産権者向けに非常にシンプルかつ実用的な知財登録システムを提供しており、導入が容易です。実際に登録を行った直後、Temu知的財産部の「ブランド・コラボレーション・チーム」より迅速にコンタクトがあり、BGI（Brand Guardian Initiative）プログラムへの参加を打診されました。数回のやり取りとミーティングを経て、知的財産権を侵害する出品が速やかに削除され、以降は定期的なレポートの提供も受けています。今後、BGIプログラムへの参加ブランド企業が増えることで、Temuにおける購入環境がさらに安全で信頼できるものになることを期待しています。

WobbleWorks, Inc.

It's been noticeable how efficiently Temu is handling infringing listings, the consistent effort in protecting our brand and the quality of that work is certainly evident since day one. Moreover, the automated detection feature adds great significant value in the overall brand protection.

Perry Ellis

Temu’s proactive outreach and collaborative approach to brand protection have been both effective and appreciated. Since partnering with their IP team, we’ve seen strong results from their monitoring efforts—particularly in the early identification and removal of infringing listings. The Temu team has been consistently responsive, professional, and clearly dedicated to safeguarding our brands. Their efforts have meaningfully supported our overall IP enforcement strategy.

Bob Barchiesi, President, IACC

The IACC is pleased to continue strengthening its collaboration with Temu through the company's membership in the IACC, participation in the Marketplace Advisory Council, support of the IACC Annual Conference, and the launch of the IACC-Temu Program for our members. By working together, we are creating new opportunities for rights holders to engage directly with marketplace partners, address intellectual property concerns more efficiently, and advance our shared commitment to combating counterfeiting and protecting consumers.

Juna Shehu, INDICAM Director

INDICAM is delighted to welcome Temu as a supporter of its 2026 Annual Forum. This partnership builds on the collaboration initiated in 2024 and highlights Temu’s strong commitment to contributing actively to the global fight against counterfeiting.

Kevin Consolo, Co-Founder, FTI Brands

We've been very pleased with the Temu Brand Collaboration Team and how they have supported us in our IP defense efforts. They guided us through the process of uploading our trademarks and copyrights and have been helpful with defending our original work.

Chrystelle Foulon, Global Head of IP and Brand Protection, The Smiley Company Brand Protection Team

We especially appreciate Temu’s swift response to a critical issue, which directly contributed to our sales team securing a major deal in the sportswear industry by demonstrating successful enforcement actions.

Talus Corp

We have been pleased and impressed by Temu's Brand Protection Team. Once engaged, they rapidly took down infringements we reported, making the process easy and efficient. They incorporated our brand assets and systematically took down infringements. The Temu team has done an excellent job; we wish every platform policed their platform as effectively. Thank you.

Eye Candy

Temu's dedicated approach to brand protection has been truly outstanding. From the initial outreach to the ongoing proactive monitoring, their brand protection team has demonstrated a clear commitment to safeguarding my brand. The ability to quickly remove counterfeit products has helped me maintain strong control over my brand. I truly value this partnership and look forward to deepening our collaboration through effective enforcement strategies.

Ravensburger

We value Temu’s proactive engagement in supporting Ravensburger’s IP protection after contacting Temu due to detected infringements. The proactive monitoring program has so far satisfied our expectations in safeguarding our trademarks and the copyrights of our products.

Aquascutum

Temu's Brand Guardian Initiative sets a new benchmark for IP protection in global e-commerce. Providing a proactive, technology-driven approach, Temu has minimised the workload of our brand, enabling us to focus more on commercial activities. The dedicated IP contact is efficient and transparent with communication. We appreciate the partnership and look forward to continuing our collaboration.

Cap Creation LLC

We really appreciate the Temu IP team’s support in protecting our brand. Their continued monitoring and consistent takedowns have made a real difference—we’ve seen a clear drop in violations since the proactive monitoring program began. As a growing brand, that kind of support means a lot and allows us to focus our time and energy on building the business.

Geberit

We appreciate Temu’s proactive engagement and continued monitoring in support of Geberit’s brand protection efforts. The Temu IP Protection team has demonstrated strong responsiveness and a collaborative approach, and we have observed a clear and meaningful improvement in the protection of Geberit’s intellectual property on the platform.

Global Head of Ecosystem & Platforms, Kaleigh Miller

As a trusted partner to more than 350 global brands, MarqVision is proud to collaborate with Temu under their Brand Guardian Initiative to drive meaningful intellectual property protection. Temu's Brand Protection Team has consistently demonstrated an exceptional commitment to proactive enforcement, responsive communication, and continuous platform improvement. We have made significant progress in swiftly identifying and removing counterfeit and infringing listings, which has delivered a notable decrease in infringement and a great marketplace experience for brands and consumers worldwide. We look forward to deepening this partnership and driving even greater results for the brands we represent.

Rather Outdoors

The open engagement from Temu’s IP team and the proactive enforcement is by far the most positive experience from any e-commerce platform we have had regarding IP infringement. Since registering our IP with the team their proactive monitoring system has effectively and quickly reduced counterfeit activity and IP infringement. We appreciate the team’s support and proactiveness and look forward to continuing this effective partnership.

Ryan Feeny, Operations Manager, Redrock

We at RedRock are a small business that sells across multiple platforms. In the past, we were plagued weekly with counterfeit listings and had to spend significant time manually reviewing and removing them. Because we sell a product that requires specific quality standards, those counterfeit listings risked damaging our brand. Since working with Temu's IP team, these issues have disappeared, saving our team multiple hours each week. The IP team has been responsive and resourceful, making the entire process smoother than what we've experienced on other platforms.

Kathleen Brower, IP BRAND PROTECTION MANAGER, Paula's Choice

Temu's proactive monitoring has been extremely effective. Our collaboration has resulted in a significant reduction in infringing listings. Prior to implementation, there were a few separate SKUs being actively infringed on the platform in multiple listings, all using our trademark and copyrighted images. Post-implementation, listings using our trademark and copyrighted assets are promptly removed. Our monitoring and enforcement requirements have decreased as a result, allowing us to focus those hours on less compliant eCommerce marketplaces.

HOSHINO GAKKI

弊社法務部では、インターナショナルECプラットフォーム上の出品状況を常時監視し、ブランド保護のための対応を行っています。その中でも、Temuは知的財産権者向けに非常にシンプルかつ実用的な知財登録システムを提供しており、導入が容易です。実際に登録を行った直後、Temu知的財産部の「ブランド・コラボレーション・チーム」より迅速にコンタクトがあり、BGI（Brand Guardian Initiative）プログラムへの参加を打診されました。数回のやり取りとミーティングを経て、知的財産権を侵害する出品が速やかに削除され、以降は定期的なレポートの提供も受けています。今後、BGIプログラムへの参加ブランド企業が増えることで、Temuにおける購入環境がさらに安全で信頼できるものになることを期待しています。

WobbleWorks, Inc.

It's been noticeable how efficiently Temu is handling infringing listings, the consistent effort in protecting our brand and the quality of that work is certainly evident since day one. Moreover, the automated detection feature adds great significant value in the overall brand protection.

Perry Ellis

Temu’s proactive outreach and collaborative approach to brand protection have been both effective and appreciated. Since partnering with their IP team, we’ve seen strong results from their monitoring efforts—particularly in the early identification and removal of infringing listings. The Temu team has been consistently responsive, professional, and clearly dedicated to safeguarding our brands. Their efforts have meaningfully supported our overall IP enforcement strategy.

Bob Barchiesi, President, IACC

The IACC is pleased to continue strengthening its collaboration with Temu through the company's membership in the IACC, participation in the Marketplace Advisory Council, support of the IACC Annual Conference, and the launch of the IACC-Temu Program for our members. By working together, we are creating new opportunities for rights holders to engage directly with marketplace partners, address intellectual property concerns more efficiently, and advance our shared commitment to combating counterfeiting and protecting consumers.

Juna Shehu, INDICAM Director

INDICAM is delighted to welcome Temu as a supporter of its 2026 Annual Forum. This partnership builds on the collaboration initiated in 2024 and highlights Temu’s strong commitment to contributing actively to the global fight against counterfeiting.

Kevin Consolo, Co-Founder, FTI Brands

We've been very pleased with the Temu Brand Collaboration Team and how they have supported us in our IP defense efforts. They guided us through the process of uploading our trademarks and copyrights and have been helpful with defending our original work.

Chrystelle Foulon, Global Head of IP and Brand Protection, The Smiley Company Brand Protection Team

We especially appreciate Temu’s swift response to a critical issue, which directly contributed to our sales team securing a major deal in the sportswear industry by demonstrating successful enforcement actions.

Talus Corp

We have been pleased and impressed by Temu's Brand Protection Team. Once engaged, they rapidly took down infringements we reported, making the process easy and efficient. They incorporated our brand assets and systematically took down infringements. The Temu team has done an excellent job; we wish every platform policed their platform as effectively. Thank you.

Eye Candy

Temu's dedicated approach to brand protection has been truly outstanding. From the initial outreach to the ongoing proactive monitoring, their brand protection team has demonstrated a clear commitment to safeguarding my brand. The ability to quickly remove counterfeit products has helped me maintain strong control over my brand. I truly value this partnership and look forward to deepening our collaboration through effective enforcement strategies.

Ravensburger

We value Temu’s proactive engagement in supporting Ravensburger’s IP protection after contacting Temu due to detected infringements. The proactive monitoring program has so far satisfied our expectations in safeguarding our trademarks and the copyrights of our products.

Aquascutum

Temu's Brand Guardian Initiative sets a new benchmark for IP protection in global e-commerce. Providing a proactive, technology-driven approach, Temu has minimised the workload of our brand, enabling us to focus more on commercial activities. The dedicated IP contact is efficient and transparent with communication. We appreciate the partnership and look forward to continuing our collaboration.

Cap Creation LLC

We really appreciate the Temu IP team’s support in protecting our brand. Their continued monitoring and consistent takedowns have made a real difference—we’ve seen a clear drop in violations since the proactive monitoring program began. As a growing brand, that kind of support means a lot and allows us to focus our time and energy on building the business.

Geberit

We appreciate Temu’s proactive engagement and continued monitoring in support of Geberit’s brand protection efforts. The Temu IP Protection team has demonstrated strong responsiveness and a collaborative approach, and we have observed a clear and meaningful improvement in the protection of Geberit’s intellectual property on the platform.

Global Head of Ecosystem & Platforms, Kaleigh Miller

As a trusted partner to more than 350 global brands, MarqVision is proud to collaborate with Temu under their Brand Guardian Initiative to drive meaningful intellectual property protection. Temu's Brand Protection Team has consistently demonstrated an exceptional commitment to proactive enforcement, responsive communication, and continuous platform improvement. We have made significant progress in swiftly identifying and removing counterfeit and infringing listings, which has delivered a notable decrease in infringement and a great marketplace experience for brands and consumers worldwide. We look forward to deepening this partnership and driving even greater results for the brands we represent.

Rather Outdoors

The open engagement from Temu’s IP team and the proactive enforcement is by far the most positive experience from any e-commerce platform we have had regarding IP infringement. Since registering our IP with the team their proactive monitoring system has effectively and quickly reduced counterfeit activity and IP infringement. We appreciate the team’s support and proactiveness and look forward to continuing this effective partnership.

Ryan Feeny, Operations Manager, Redrock

We at RedRock are a small business that sells across multiple platforms. In the past, we were plagued weekly with counterfeit listings and had to spend significant time manually reviewing and removing them. Because we sell a product that requires specific quality standards, those counterfeit listings risked damaging our brand. Since working with Temu's IP team, these issues have disappeared, saving our team multiple hours each week. The IP team has been responsive and resourceful, making the entire process smoother than what we've experienced on other platforms.

Kathleen Brower, IP BRAND PROTECTION MANAGER, Paula's Choice

Temu's proactive monitoring has been extremely effective. Our collaboration has resulted in a significant reduction in infringing listings. Prior to implementation, there were a few separate SKUs being actively infringed on the platform in multiple listings, all using our trademark and copyrighted images. Post-implementation, listings using our trademark and copyrighted assets are promptly removed. Our monitoring and enforcement requirements have decreased as a result, allowing us to focus those hours on less compliant eCommerce marketplaces.

HOSHINO GAKKI

弊社法務部では、インターナショナルECプラットフォーム上の出品状況を常時監視し、ブランド保護のための対応を行っています。その中でも、Temuは知的財産権者向けに非常にシンプルかつ実用的な知財登録システムを提供しており、導入が容易です。実際に登録を行った直後、Temu知的財産部の「ブランド・コラボレーション・チーム」より迅速にコンタクトがあり、BGI（Brand Guardian Initiative）プログラムへの参加を打診されました。数回のやり取りとミーティングを経て、知的財産権を侵害する出品が速やかに削除され、以降は定期的なレポートの提供も受けています。今後、BGIプログラムへの参加ブランド企業が増えることで、Temuにおける購入環境がさらに安全で信頼できるものになることを期待しています。

WobbleWorks, Inc.

It's been noticeable how efficiently Temu is handling infringing listings, the consistent effort in protecting our brand and the quality of that work is certainly evident since day one. Moreover, the automated detection feature adds great significant value in the overall brand protection.

Zach Toczynski, Sr. Director of Global Brand Protection, Levi Strauss & Co.

Our collaboration with Temu’s Brand Protection Team has been both positive and highly effective. Together, we’ve made significant strides in ensuring counterfeit and infringing goods are swiftly identified and removed, contributing to protecting the integrity of our brands.

A2C2

The Automotive Anti‑Counterfeiting Council is pleased that Temu has implemented a policy banning the sale of airbags and airbag components on its marketplace. This decision strengthens consumer safety by helping ensure that hazardous and counterfeit airbags are not distributed through the Temu marketplace.

Tuomas Kannas, Chair of the board, FACG

Since beginning our collaboration with Temu in 2025, we have appreciated the open and constructive dialogue established between us. Temu has actively engaged with FACG and its members through information sharing and educational webinars focused on intellectual property protection tools and practices. We look forward to continuing our collaboration and working together to combat illicit trade.

PN Medical

Temu has proactively reached out to us and quickly addressed infringing listings. There were many violating listings and they took them down within 48 hours of us first bringing it to their attention. They took down every single one and it's now over a month later and there have been zero violators. We are very impressed with their level of customer service to protect our brands. We value their commitment to IP protection and look forward to continued collaboration.

Michael Benarde, Co-Founder & President, Nightcap

As a brand owner, I have witnessed progressive improvements in Temu's IP protection over the past few months. Temu's quick responses have effectively resolved our concerns, and they are remarkably improving their portal features based on my feedback, making our submission process much more efficient. We would also like to highlight Temu's proactive efforts to identify and remove infringing listings, and their commitment to fostering a collaborative relationship has been invaluable.

Sydnie Wilson, Director of Licensing, Bruce Lee Enterprises

Our collaboration with Temu's Brand Protection Team has been both effective and refreshing. In a landscape where not every platform prioritizes the needs of licensors and IP owners, we truly appreciate Temu’s proactive and transparent approach. Their team has been instrumental in quickly identifying and removing unauthorized products, and we are grateful for their commitment to protecting the integrity of our brand.

Franklin Sports

We have been impressed by the efforts of Temu’s Brand Protection team to ensure the IP protection of Franklin Sports. All issues have been addressed in a timely manner. We appreciate your proactive approach and the excellent results, as the number of potentially infringing listings has decreased since the beginning of our cooperation. The variety of methods proposed to ensure the protection of Franklin Sports' trademarks and copyrights has been very helpful. We also received essential guidance and all necessary explanations throughout the entire process, which we greatly appreciate. We look forward to further collaboration with the Temu Brand Protection team, as it has proven to be very beneficial, both for our brand and Temu’s customers.

Ring Cheng, Global Legal Director, APM Monaco

At APM Monaco, we place the highest value on integrity. We truly appreciate Temu's proactive measures to IP protection and their efforts to ensure that our intellectual property remains secure from infringement.

Osborne

Temu's Brand Engagement team has been highly professional and very responsive throughout our collaboration. Their proactive monitoring tools have proven effective in detecting and addressing our potential IP risks. To this day, this cooperation has fully met our expectations, and we are satisfied with the work done by Temu's Brand Guardian Initiative.

Vault Editions

Temu’s Brand Guardian Initiative has played a proactive and collaborative role in protecting our intellectual property. We have seen a clear reduction in infringing content. We appreciate the protections implemented and the ongoing engagement from the Temu IP Protection Team.

Stacy Raphael Stewart, General Counsel, GOPURE

At goPure, product safety, compliance, and consumer trust are at the core of our brand values. We appreciate Temu's proactive collaboration in addressing copycat products and supporting stronger intellectual property protection efforts. Our partnership has helped foster a safer and more trustworthy online marketplace environment.

Nadeesha Epasinghe, Head of External Affairs, Crane Authentication

Crane Authentication has developed a positive and constructive working relationship with Temu. We recognise that intellectual property protection is a complex and evolving area, and we appreciate Temu’s continued openness to engagement and responsiveness to infringement takedown requests. We have seen encouraging progress in the platform’s approach, reflected in ongoing dialogue and steps to strengthen enforcement processes. We also acknowledge the development of initiatives such as the Brand Guardian programme, which is providing additional support to rights holders and contributing to improved monitoring and protection outcomes.

Sami Havens, Senior Legal Counsel, Trademark & Brand Protection, TaylorMade Golf

Temu has demonstrated a genuine commitment to understanding our concerns. They reached out to us directly, seeking to learn about our brand protection needs and how they could help ensure our IP rights are respected across their platform. I really appreciated the proactive engagement by Temu and clear desire by their team to understand our brand and the issues we face. Equally important, TEMU has shown responsiveness and efficiency in addressing our takedown requests and inquiries. Their team has acted quickly when alerted to potential IP infringements, helping us maintain brand authenticity and consumer trust.

Victor Shao，WTR 2025 Global leaders

Our partnership with Temu's Brand Protection Team has been highly beneficial and productive. Their team is readily accessible, collaborates with us to customize our brand protection strategy, and shares valuable enforcement data. Together, we have made significant progress in swiftly identifying and removing counterfeit and infringing goods, thereby safeguarding the integrity of our brands.

Goorin Bros Inc.

Goorin Bros. has been partnering with Temu’s Brand Guardian Initiative since early 2024. Through Temu’s proactive monitoring and takedowns, Goorin has seen a 90% reduction in the number of infringing listings on the platform. Typically, listings that do make it on to the platform are discovered and removed by Temu’s team before Goorin (or our customers) ever see them. Temu’s Brand Protection Team has been incredibly helpful and very responsive in helping Goorin Bros. to protect our Intellectual Property on the Temu platform.

OmieLife

As a brand committed to innovation, quality, and protecting the integrity of our designs, OmieLife is deeply appreciative of the efforts Temu has made through their IP Protection Initiatives.. Their clear reporting process and quick response times have made it easy to address counterfeit listings. Thanks to Temu’s IP Protection Initiatives, OmieLife has been able to focus on what we do best—designing thoughtful products for families—knowing that our intellectual property is respected and protected.

Wella Company

While, as with any large-scale and fast-moving platform, occasional challenges and areas for improvement arise, TEMU has been receptive to feedback and committed to addressing concerns in a solution-oriented manner. We look forward to continuing our collaboration and building on the positive progress achieved together to advance broader brand protection efforts, help prevent counterfeit listings, and safeguard consumers globally.

Zach Toczynski, Sr. Director of Global Brand Protection, Levi Strauss & Co.

Our collaboration with Temu’s Brand Protection Team has been both positive and highly effective. Together, we’ve made significant strides in ensuring counterfeit and infringing goods are swiftly identified and removed, contributing to protecting the integrity of our brands.

A2C2

The Automotive Anti‑Counterfeiting Council is pleased that Temu has implemented a policy banning the sale of airbags and airbag components on its marketplace. This decision strengthens consumer safety by helping ensure that hazardous and counterfeit airbags are not distributed through the Temu marketplace.

Tuomas Kannas, Chair of the board, FACG

Since beginning our collaboration with Temu in 2025, we have appreciated the open and constructive dialogue established between us. Temu has actively engaged with FACG and its members through information sharing and educational webinars focused on intellectual property protection tools and practices. We look forward to continuing our collaboration and working together to combat illicit trade.

PN Medical

Temu has proactively reached out to us and quickly addressed infringing listings. There were many violating listings and they took them down within 48 hours of us first bringing it to their attention. They took down every single one and it's now over a month later and there have been zero violators. We are very impressed with their level of customer service to protect our brands. We value their commitment to IP protection and look forward to continued collaboration.

Michael Benarde, Co-Founder & President, Nightcap

As a brand owner, I have witnessed progressive improvements in Temu's IP protection over the past few months. Temu's quick responses have effectively resolved our concerns, and they are remarkably improving their portal features based on my feedback, making our submission process much more efficient. We would also like to highlight Temu's proactive efforts to identify and remove infringing listings, and their commitment to fostering a collaborative relationship has been invaluable.

Sydnie Wilson, Director of Licensing, Bruce Lee Enterprises

Our collaboration with Temu's Brand Protection Team has been both effective and refreshing. In a landscape where not every platform prioritizes the needs of licensors and IP owners, we truly appreciate Temu’s proactive and transparent approach. Their team has been instrumental in quickly identifying and removing unauthorized products, and we are grateful for their commitment to protecting the integrity of our brand.

Franklin Sports

We have been impressed by the efforts of Temu’s Brand Protection team to ensure the IP protection of Franklin Sports. All issues have been addressed in a timely manner. We appreciate your proactive approach and the excellent results, as the number of potentially infringing listings has decreased since the beginning of our cooperation. The variety of methods proposed to ensure the protection of Franklin Sports' trademarks and copyrights has been very helpful. We also received essential guidance and all necessary explanations throughout the entire process, which we greatly appreciate. We look forward to further collaboration with the Temu Brand Protection team, as it has proven to be very beneficial, both for our brand and Temu’s customers.

Ring Cheng, Global Legal Director, APM Monaco

At APM Monaco, we place the highest value on integrity. We truly appreciate Temu's proactive measures to IP protection and their efforts to ensure that our intellectual property remains secure from infringement.

Osborne

Temu's Brand Engagement team has been highly professional and very responsive throughout our collaboration. Their proactive monitoring tools have proven effective in detecting and addressing our potential IP risks. To this day, this cooperation has fully met our expectations, and we are satisfied with the work done by Temu's Brand Guardian Initiative.

Vault Editions

Temu’s Brand Guardian Initiative has played a proactive and collaborative role in protecting our intellectual property. We have seen a clear reduction in infringing content. We appreciate the protections implemented and the ongoing engagement from the Temu IP Protection Team.

Stacy Raphael Stewart, General Counsel, GOPURE

At goPure, product safety, compliance, and consumer trust are at the core of our brand values. We appreciate Temu's proactive collaboration in addressing copycat products and supporting stronger intellectual property protection efforts. Our partnership has helped foster a safer and more trustworthy online marketplace environment.

Nadeesha Epasinghe, Head of External Affairs, Crane Authentication

Crane Authentication has developed a positive and constructive working relationship with Temu. We recognise that intellectual property protection is a complex and evolving area, and we appreciate Temu’s continued openness to engagement and responsiveness to infringement takedown requests. We have seen encouraging progress in the platform’s approach, reflected in ongoing dialogue and steps to strengthen enforcement processes. We also acknowledge the development of initiatives such as the Brand Guardian programme, which is providing additional support to rights holders and contributing to improved monitoring and protection outcomes.

Sami Havens, Senior Legal Counsel, Trademark & Brand Protection, TaylorMade Golf

Temu has demonstrated a genuine commitment to understanding our concerns. They reached out to us directly, seeking to learn about our brand protection needs and how they could help ensure our IP rights are respected across their platform. I really appreciated the proactive engagement by Temu and clear desire by their team to understand our brand and the issues we face. Equally important, TEMU has shown responsiveness and efficiency in addressing our takedown requests and inquiries. Their team has acted quickly when alerted to potential IP infringements, helping us maintain brand authenticity and consumer trust.

Victor Shao，WTR 2025 Global leaders

Our partnership with Temu's Brand Protection Team has been highly beneficial and productive. Their team is readily accessible, collaborates with us to customize our brand protection strategy, and shares valuable enforcement data. Together, we have made significant progress in swiftly identifying and removing counterfeit and infringing goods, thereby safeguarding the integrity of our brands.

Goorin Bros Inc.

Goorin Bros. has been partnering with Temu’s Brand Guardian Initiative since early 2024. Through Temu’s proactive monitoring and takedowns, Goorin has seen a 90% reduction in the number of infringing listings on the platform. Typically, listings that do make it on to the platform are discovered and removed by Temu’s team before Goorin (or our customers) ever see them. Temu’s Brand Protection Team has been incredibly helpful and very responsive in helping Goorin Bros. to protect our Intellectual Property on the Temu platform.

OmieLife

As a brand committed to innovation, quality, and protecting the integrity of our designs, OmieLife is deeply appreciative of the efforts Temu has made through their IP Protection Initiatives.. Their clear reporting process and quick response times have made it easy to address counterfeit listings. Thanks to Temu’s IP Protection Initiatives, OmieLife has been able to focus on what we do best—designing thoughtful products for families—knowing that our intellectual property is respected and protected.

Wella Company

While, as with any large-scale and fast-moving platform, occasional challenges and areas for improvement arise, TEMU has been receptive to feedback and committed to addressing concerns in a solution-oriented manner. We look forward to continuing our collaboration and building on the positive progress achieved together to advance broader brand protection efforts, help prevent counterfeit listings, and safeguard consumers globally.

Zach Toczynski, Sr. Director of Global Brand Protection, Levi Strauss & Co.

Our collaboration with Temu’s Brand Protection Team has been both positive and highly effective. Together, we’ve made significant strides in ensuring counterfeit and infringing goods are swiftly identified and removed, contributing to protecting the integrity of our brands.

A2C2

The Automotive Anti‑Counterfeiting Council is pleased that Temu has implemented a policy banning the sale of airbags and airbag components on its marketplace. This decision strengthens consumer safety by helping ensure that hazardous and counterfeit airbags are not distributed through the Temu marketplace.

Tuomas Kannas, Chair of the board, FACG

Since beginning our collaboration with Temu in 2025, we have appreciated the open and constructive dialogue established between us. Temu has actively engaged with FACG and its members through information sharing and educational webinars focused on intellectual property protection tools and practices. We look forward to continuing our collaboration and working together to combat illicit trade.

PN Medical

Temu has proactively reached out to us and quickly addressed infringing listings. There were many violating listings and they took them down within 48 hours of us first bringing it to their attention. They took down every single one and it's now over a month later and there have been zero violators. We are very impressed with their level of customer service to protect our brands. We value their commitment to IP protection and look forward to continued collaboration.

Michael Benarde, Co-Founder & President, Nightcap

As a brand owner, I have witnessed progressive improvements in Temu's IP protection over the past few months. Temu's quick responses have effectively resolved our concerns, and they are remarkably improving their portal features based on my feedback, making our submission process much more efficient. We would also like to highlight Temu's proactive efforts to identify and remove infringing listings, and their commitment to fostering a collaborative relationship has been invaluable.

Sydnie Wilson, Director of Licensing, Bruce Lee Enterprises

Our collaboration with Temu's Brand Protection Team has been both effective and refreshing. In a landscape where not every platform prioritizes the needs of licensors and IP owners, we truly appreciate Temu’s proactive and transparent approach. Their team has been instrumental in quickly identifying and removing unauthorized products, and we are grateful for their commitment to protecting the integrity of our brand.

Franklin Sports

We have been impressed by the efforts of Temu’s Brand Protection team to ensure the IP protection of Franklin Sports. All issues have been addressed in a timely manner. We appreciate your proactive approach and the excellent results, as the number of potentially infringing listings has decreased since the beginning of our cooperation. The variety of methods proposed to ensure the protection of Franklin Sports' trademarks and copyrights has been very helpful. We also received essential guidance and all necessary explanations throughout the entire process, which we greatly appreciate. We look forward to further collaboration with the Temu Brand Protection team, as it has proven to be very beneficial, both for our brand and Temu’s customers.

Ring Cheng, Global Legal Director, APM Monaco

At APM Monaco, we place the highest value on integrity. We truly appreciate Temu's proactive measures to IP protection and their efforts to ensure that our intellectual property remains secure from infringement.

Osborne

Temu's Brand Engagement team has been highly professional and very responsive throughout our collaboration. Their proactive monitoring tools have proven effective in detecting and addressing our potential IP risks. To this day, this cooperation has fully met our expectations, and we are satisfied with the work done by Temu's Brand Guardian Initiative.

Vault Editions

Temu’s Brand Guardian Initiative has played a proactive and collaborative role in protecting our intellectual property. We have seen a clear reduction in infringing content. We appreciate the protections implemented and the ongoing engagement from the Temu IP Protection Team.

Stacy Raphael Stewart, General Counsel, GOPURE

At goPure, product safety, compliance, and consumer trust are at the core of our brand values. We appreciate Temu's proactive collaboration in addressing copycat products and supporting stronger intellectual property protection efforts. Our partnership has helped foster a safer and more trustworthy online marketplace environment.

Nadeesha Epasinghe, Head of External Affairs, Crane Authentication

Crane Authentication has developed a positive and constructive working relationship with Temu. We recognise that intellectual property protection is a complex and evolving area, and we appreciate Temu’s continued openness to engagement and responsiveness to infringement takedown requests. We have seen encouraging progress in the platform’s approach, reflected in ongoing dialogue and steps to strengthen enforcement processes. We also acknowledge the development of initiatives such as the Brand Guardian programme, which is providing additional support to rights holders and contributing to improved monitoring and protection outcomes.

Sami Havens, Senior Legal Counsel, Trademark & Brand Protection, TaylorMade Golf

Temu has demonstrated a genuine commitment to understanding our concerns. They reached out to us directly, seeking to learn about our brand protection needs and how they could help ensure our IP rights are respected across their platform. I really appreciated the proactive engagement by Temu and clear desire by their team to understand our brand and the issues we face. Equally important, TEMU has shown responsiveness and efficiency in addressing our takedown requests and inquiries. Their team has acted quickly when alerted to potential IP infringements, helping us maintain brand authenticity and consumer trust.

Victor Shao，WTR 2025 Global leaders

Our partnership with Temu's Brand Protection Team has been highly beneficial and productive. Their team is readily accessible, collaborates with us to customize our brand protection strategy, and shares valuable enforcement data. Together, we have made significant progress in swiftly identifying and removing counterfeit and infringing goods, thereby safeguarding the integrity of our brands.

Goorin Bros Inc.

Goorin Bros. has been partnering with Temu’s Brand Guardian Initiative since early 2024. Through Temu’s proactive monitoring and takedowns, Goorin has seen a 90% reduction in the number of infringing listings on the platform. Typically, listings that do make it on to the platform are discovered and removed by Temu’s team before Goorin (or our customers) ever see them. Temu’s Brand Protection Team has been incredibly helpful and very responsive in helping Goorin Bros. to protect our Intellectual Property on the Temu platform.

OmieLife

As a brand committed to innovation, quality, and protecting the integrity of our designs, OmieLife is deeply appreciative of the efforts Temu has made through their IP Protection Initiatives.. Their clear reporting process and quick response times have made it easy to address counterfeit listings. Thanks to Temu’s IP Protection Initiatives, OmieLife has been able to focus on what we do best—designing thoughtful products for families—knowing that our intellectual property is respected and protected.

Wella Company

While, as with any large-scale and fast-moving platform, occasional challenges and areas for improvement arise, TEMU has been receptive to feedback and committed to addressing concerns in a solution-oriented manner. We look forward to continuing our collaboration and building on the positive progress achieved together to advance broader brand protection efforts, help prevent counterfeit listings, and safeguard consumers globally.

HDMI Licensing Administrator, Inc.

Temu has consistently fostered a collaborative partnership to proactively support and protect the HDMI® brand. Their commitment to IP enforcement and responsive handling of trademark concerns has strengthened our efforts against online infringement and counterfeit listings. We value Temu’s dedication to fostering a trusted e-commerce environment for consumers and rights holders and look forward to continuing our productive relationship to uphold brand integrity and consumer confidence.

REACT

REACT sincerely appreciates the progress Temu has made in strengthening its brand protection efforts and values the proactive and cooperative approach taken in addressing intellectual property enforcement matters. The collaboration to date has been very constructive, and REACT values the shared commitment to continuous improvement.

UK Intellectual Property Office (UKIPO)

Strong partnerships between industry, government and law enforcement are a key building block of collective effective efforts to address counterfeiting and piracy.

Global Brother SRL

Our collaboration with Temu has exceeded all expectations in intellectual property protection. The platform's proactive monitoring, rapid response times, and innovative protection programs set new standards in e-commerce. Temu's consistent open communication with rights holders and their availability for strategic discussions represent best-in-class practices. Their ongoing commitment to intellectual property protection and brand safety makes Temu a trusted and reliable e-commerce platform for conducting business.

STAMPIN’ UP!

Stampin' Up! is pleased to acknowledge Temu's proactive IP monitoring initiatives and decisive measures taken against repeat IP infringers and online marketplace listings of counterfeit products. Temu has implemented protective measures across its platforms to reinforce the protection of Stampin’ Up!’s IP rights. We look forward to further cooperation with Temu and its use of enhanced IP enforcement mechanisms.

Specialized

Temu has demonstrated a strong commitment to engaging directly with brand owners, including Specialized, to safeguard against counterfeit listings and protect the well-being of cyclists all over the world. Through consistent communication, swift enforcement actions, and robust preventative measures, Temu has maintained an impressively clean platform—free from unauthorized or infringing Specialized products. We appreciate Temu’s ongoing collaboration and look forward to continuing our partnership in ensuring authenticity and consumer trust.

HUMAN MADE Inc.

Temuは当社のブランド保護においてとても積極的にサポートをしてくださり、とても感謝して います。アパレル関連の模倣品が多い弊社では以前は侵害品やAIで⽣成された画像での商品、公式では販売していない商品などが多く販売されていました。そのような状況の中、Temuよりご連絡をいただき、数年前よりご担当者の⽅と協⼒し⽇々情報のアップデートを⾏いながらブランド保護を⾏い、四半期に１度の定例では侵害品の状況など相互確認を⾏っております。今後も継続的な取り組みを続けていきたいです。

Tina Huckleberry, Director, Online Brand Protection, The Lumistella Company

We greatly value Temu’s collaborative approach and commitment to protecting intellectual property rights. Since beginning our partnership in 2024, Temu has actively supported The Lumistella Company in strengthening brand protection through initiatives such as the Brand Guardian program and the expansion of their database to include more than 260 images, 60 keywords, and 52 trademarks. These efforts have enhanced proactive monitoring and enforcement to safeguard our intellectual property. The launch of the Test Purchase Initiative in 2025 further demonstrated Temu’s dedication by enabling the identification of counterfeits, blocking of infringing sales, and suspension of sellers within just four business days. Temu’s responsiveness, openness to collaboration, and innovative enforcement measures have been instrumental in reducing infringing activity on their platform. We value this partnership and look forward to continuing to build upon these efforts in the future.

NHS Inc

Working with the Temu IP Protection team has made a measurable difference in protecting our brands. Since partnering with their team, we’ve seen a dramatic reduction in counterfeit listings and stronger protection for our trademarks across their platform. Their proactive approach, clear communication, and effective tools have given us confidence that our IP is being defended at the highest level.

USAopoly

Partnering with Temu’s Brand Protection has been greatly beneficial for our company's advancement in IP enforcement and we have seen a notable decrease in infringing listings. The IP team is a pleasure to work with and goes to great lengths for our company’s needs. We are grateful to be working with Temu and highly recommend joining their Brand Protection Initiative.

Wera Werkzeuge GmbH

We were able to promptly establish direct communication with Temu through its dedicated intellectual property protection program. Throughout our collaboration, Temu has demonstrated a structured and proactive approach to IP infringement enforcement, supported by responsive communication and effective follow-up actions. We appreciate the constructive and efficient partnership established to help protect our brand and consumers.

Newell Brands

We've greatly valued the collaboration with Temu in supporting the protection of our trademarks through its proactive monitoring system. It has been particularly insightful to receive regular enforcement reports detailing proactive removals and related case examples. Temu's IP Protection team has been responsive, collaborative, and helpful throughout the process, and we look forward to continuing our work together with Temu.

Nick Lattner - Thrasher Magazine

Temu was the only marketplace that proactively reached out to us to ensure our brand was protected on their platform. Identifying and removing infringing products and listings on our behalf to ensure only our brands authentic products appear on their platform.

GLOBERIDE

貴社の知財保護プログラムには、日頃より大変感謝しております。プロアクティブモニタリングによる模倣品の迅速な特定と削除のおかげで、模倣品が著しく減少し、関係者一同、安心して業務に専念できるようになりました。問い合わせや侵害品相談への迅速かつ親切なご対応にも助けられています。定期ミーティングでの最新資料提供と分かりやすい削除状況説明により、プロアクティブモニタリングの効果を正確に把握でき、非常に有益です。今後も、貴社のプログラムによる知財保護に期待しております。

Lorenfaith, Senior Operation Manager, Hot Taco Inc.

Temu's proactive IP protection system has been a game-changer for our brand. What used to be a time-consuming, manual task—constantly monitoring the platform for potential copyright or trademark infringements—is now handled swiftly and automatically. Their advanced system identifies and blocks suspicious listings in real time, often before we even notice them! It's clear that Temu takes brand protection seriously, and their commitment to brand integrity truly sets them apart. We feel incredibly supported and have greater peace of mind knowing our IP is in good hands.

Wahl Clipper Corporation

What truly distinguishes Temu from other platforms is its proactive approach. By simply sharing our trademark list, Temu is able to identify and remove infringing products on its own, and even provides monthly reports on enforcement actions. As a brand owner, this level of initiative and support is both thoughtful and immensely valuable. We’re genuinely grateful to Temu for its continued assistance!

FFIGIA

FFIGIA appreciates Temu’s openness to engage with our organization on issues relating to the protection of Geographical Indications and authentic regional products. The platform has shown a willingness to understand the specific challenges faced by GI holders and to explore practical measures to address misuse and misappropriation online. We value this constructive dialogue and look forward to continuing our cooperation to promote respect for intellectual property rights and support legitimate producers.

HDMI Licensing Administrator, Inc.

Temu has consistently fostered a collaborative partnership to proactively support and protect the HDMI® brand. Their commitment to IP enforcement and responsive handling of trademark concerns has strengthened our efforts against online infringement and counterfeit listings. We value Temu’s dedication to fostering a trusted e-commerce environment for consumers and rights holders and look forward to continuing our productive relationship to uphold brand integrity and consumer confidence.

REACT

REACT sincerely appreciates the progress Temu has made in strengthening its brand protection efforts and values the proactive and cooperative approach taken in addressing intellectual property enforcement matters. The collaboration to date has been very constructive, and REACT values the shared commitment to continuous improvement.

UK Intellectual Property Office (UKIPO)

Strong partnerships between industry, government and law enforcement are a key building block of collective effective efforts to address counterfeiting and piracy.

Global Brother SRL

Our collaboration with Temu has exceeded all expectations in intellectual property protection. The platform's proactive monitoring, rapid response times, and innovative protection programs set new standards in e-commerce. Temu's consistent open communication with rights holders and their availability for strategic discussions represent best-in-class practices. Their ongoing commitment to intellectual property protection and brand safety makes Temu a trusted and reliable e-commerce platform for conducting business.

STAMPIN’ UP!

Stampin' Up! is pleased to acknowledge Temu's proactive IP monitoring initiatives and decisive measures taken against repeat IP infringers and online marketplace listings of counterfeit products. Temu has implemented protective measures across its platforms to reinforce the protection of Stampin’ Up!’s IP rights. We look forward to further cooperation with Temu and its use of enhanced IP enforcement mechanisms.

Specialized

Temu has demonstrated a strong commitment to engaging directly with brand owners, including Specialized, to safeguard against counterfeit listings and protect the well-being of cyclists all over the world. Through consistent communication, swift enforcement actions, and robust preventative measures, Temu has maintained an impressively clean platform—free from unauthorized or infringing Specialized products. We appreciate Temu’s ongoing collaboration and look forward to continuing our partnership in ensuring authenticity and consumer trust.

HUMAN MADE Inc.

Temuは当社のブランド保護においてとても積極的にサポートをしてくださり、とても感謝して います。アパレル関連の模倣品が多い弊社では以前は侵害品やAIで⽣成された画像での商品、公式では販売していない商品などが多く販売されていました。そのような状況の中、Temuよりご連絡をいただき、数年前よりご担当者の⽅と協⼒し⽇々情報のアップデートを⾏いながらブランド保護を⾏い、四半期に１度の定例では侵害品の状況など相互確認を⾏っております。今後も継続的な取り組みを続けていきたいです。

Tina Huckleberry, Director, Online Brand Protection, The Lumistella Company

We greatly value Temu’s collaborative approach and commitment to protecting intellectual property rights. Since beginning our partnership in 2024, Temu has actively supported The Lumistella Company in strengthening brand protection through initiatives such as the Brand Guardian program and the expansion of their database to include more than 260 images, 60 keywords, and 52 trademarks. These efforts have enhanced proactive monitoring and enforcement to safeguard our intellectual property. The launch of the Test Purchase Initiative in 2025 further demonstrated Temu’s dedication by enabling the identification of counterfeits, blocking of infringing sales, and suspension of sellers within just four business days. Temu’s responsiveness, openness to collaboration, and innovative enforcement measures have been instrumental in reducing infringing activity on their platform. We value this partnership and look forward to continuing to build upon these efforts in the future.

NHS Inc

Working with the Temu IP Protection team has made a measurable difference in protecting our brands. Since partnering with their team, we’ve seen a dramatic reduction in counterfeit listings and stronger protection for our trademarks across their platform. Their proactive approach, clear communication, and effective tools have given us confidence that our IP is being defended at the highest level.

USAopoly

Partnering with Temu’s Brand Protection has been greatly beneficial for our company's advancement in IP enforcement and we have seen a notable decrease in infringing listings. The IP team is a pleasure to work with and goes to great lengths for our company’s needs. We are grateful to be working with Temu and highly recommend joining their Brand Protection Initiative.

Wera Werkzeuge GmbH

We were able to promptly establish direct communication with Temu through its dedicated intellectual property protection program. Throughout our collaboration, Temu has demonstrated a structured and proactive approach to IP infringement enforcement, supported by responsive communication and effective follow-up actions. We appreciate the constructive and efficient partnership established to help protect our brand and consumers.

Newell Brands

We've greatly valued the collaboration with Temu in supporting the protection of our trademarks through its proactive monitoring system. It has been particularly insightful to receive regular enforcement reports detailing proactive removals and related case examples. Temu's IP Protection team has been responsive, collaborative, and helpful throughout the process, and we look forward to continuing our work together with Temu.

Nick Lattner - Thrasher Magazine

Temu was the only marketplace that proactively reached out to us to ensure our brand was protected on their platform. Identifying and removing infringing products and listings on our behalf to ensure only our brands authentic products appear on their platform.

GLOBERIDE

貴社の知財保護プログラムには、日頃より大変感謝しております。プロアクティブモニタリングによる模倣品の迅速な特定と削除のおかげで、模倣品が著しく減少し、関係者一同、安心して業務に専念できるようになりました。問い合わせや侵害品相談への迅速かつ親切なご対応にも助けられています。定期ミーティングでの最新資料提供と分かりやすい削除状況説明により、プロアクティブモニタリングの効果を正確に把握でき、非常に有益です。今後も、貴社のプログラムによる知財保護に期待しております。

Lorenfaith, Senior Operation Manager, Hot Taco Inc.

Temu's proactive IP protection system has been a game-changer for our brand. What used to be a time-consuming, manual task—constantly monitoring the platform for potential copyright or trademark infringements—is now handled swiftly and automatically. Their advanced system identifies and blocks suspicious listings in real time, often before we even notice them! It's clear that Temu takes brand protection seriously, and their commitment to brand integrity truly sets them apart. We feel incredibly supported and have greater peace of mind knowing our IP is in good hands.

Wahl Clipper Corporation

What truly distinguishes Temu from other platforms is its proactive approach. By simply sharing our trademark list, Temu is able to identify and remove infringing products on its own, and even provides monthly reports on enforcement actions. As a brand owner, this level of initiative and support is both thoughtful and immensely valuable. We’re genuinely grateful to Temu for its continued assistance!

FFIGIA

FFIGIA appreciates Temu’s openness to engage with our organization on issues relating to the protection of Geographical Indications and authentic regional products. The platform has shown a willingness to understand the specific challenges faced by GI holders and to explore practical measures to address misuse and misappropriation online. We value this constructive dialogue and look forward to continuing our cooperation to promote respect for intellectual property rights and support legitimate producers.

HDMI Licensing Administrator, Inc.

Temu has consistently fostered a collaborative partnership to proactively support and protect the HDMI® brand. Their commitment to IP enforcement and responsive handling of trademark concerns has strengthened our efforts against online infringement and counterfeit listings. We value Temu’s dedication to fostering a trusted e-commerce environment for consumers and rights holders and look forward to continuing our productive relationship to uphold brand integrity and consumer confidence.

REACT

REACT sincerely appreciates the progress Temu has made in strengthening its brand protection efforts and values the proactive and cooperative approach taken in addressing intellectual property enforcement matters. The collaboration to date has been very constructive, and REACT values the shared commitment to continuous improvement.

UK Intellectual Property Office (UKIPO)

Strong partnerships between industry, government and law enforcement are a key building block of collective effective efforts to address counterfeiting and piracy.

Global Brother SRL

Our collaboration with Temu has exceeded all expectations in intellectual property protection. The platform's proactive monitoring, rapid response times, and innovative protection programs set new standards in e-commerce. Temu's consistent open communication with rights holders and their availability for strategic discussions represent best-in-class practices. Their ongoing commitment to intellectual property protection and brand safety makes Temu a trusted and reliable e-commerce platform for conducting business.

STAMPIN’ UP!

Stampin' Up! is pleased to acknowledge Temu's proactive IP monitoring initiatives and decisive measures taken against repeat IP infringers and online marketplace listings of counterfeit products. Temu has implemented protective measures across its platforms to reinforce the protection of Stampin’ Up!’s IP rights. We look forward to further cooperation with Temu and its use of enhanced IP enforcement mechanisms.

Specialized

Temu has demonstrated a strong commitment to engaging directly with brand owners, including Specialized, to safeguard against counterfeit listings and protect the well-being of cyclists all over the world. Through consistent communication, swift enforcement actions, and robust preventative measures, Temu has maintained an impressively clean platform—free from unauthorized or infringing Specialized products. We appreciate Temu’s ongoing collaboration and look forward to continuing our partnership in ensuring authenticity and consumer trust.

HUMAN MADE Inc.

Temuは当社のブランド保護においてとても積極的にサポートをしてくださり、とても感謝して います。アパレル関連の模倣品が多い弊社では以前は侵害品やAIで⽣成された画像での商品、公式では販売していない商品などが多く販売されていました。そのような状況の中、Temuよりご連絡をいただき、数年前よりご担当者の⽅と協⼒し⽇々情報のアップデートを⾏いながらブランド保護を⾏い、四半期に１度の定例では侵害品の状況など相互確認を⾏っております。今後も継続的な取り組みを続けていきたいです。

Tina Huckleberry, Director, Online Brand Protection, The Lumistella Company

We greatly value Temu’s collaborative approach and commitment to protecting intellectual property rights. Since beginning our partnership in 2024, Temu has actively supported The Lumistella Company in strengthening brand protection through initiatives such as the Brand Guardian program and the expansion of their database to include more than 260 images, 60 keywords, and 52 trademarks. These efforts have enhanced proactive monitoring and enforcement to safeguard our intellectual property. The launch of the Test Purchase Initiative in 2025 further demonstrated Temu’s dedication by enabling the identification of counterfeits, blocking of infringing sales, and suspension of sellers within just four business days. Temu’s responsiveness, openness to collaboration, and innovative enforcement measures have been instrumental in reducing infringing activity on their platform. We value this partnership and look forward to continuing to build upon these efforts in the future.

NHS Inc

Working with the Temu IP Protection team has made a measurable difference in protecting our brands. Since partnering with their team, we’ve seen a dramatic reduction in counterfeit listings and stronger protection for our trademarks across their platform. Their proactive approach, clear communication, and effective tools have given us confidence that our IP is being defended at the highest level.

USAopoly

Partnering with Temu’s Brand Protection has been greatly beneficial for our company's advancement in IP enforcement and we have seen a notable decrease in infringing listings. The IP team is a pleasure to work with and goes to great lengths for our company’s needs. We are grateful to be working with Temu and highly recommend joining their Brand Protection Initiative.

Wera Werkzeuge GmbH

We were able to promptly establish direct communication with Temu through its dedicated intellectual property protection program. Throughout our collaboration, Temu has demonstrated a structured and proactive approach to IP infringement enforcement, supported by responsive communication and effective follow-up actions. We appreciate the constructive and efficient partnership established to help protect our brand and consumers.

Newell Brands

We've greatly valued the collaboration with Temu in supporting the protection of our trademarks through its proactive monitoring system. It has been particularly insightful to receive regular enforcement reports detailing proactive removals and related case examples. Temu's IP Protection team has been responsive, collaborative, and helpful throughout the process, and we look forward to continuing our work together with Temu.

Nick Lattner - Thrasher Magazine

Temu was the only marketplace that proactively reached out to us to ensure our brand was protected on their platform. Identifying and removing infringing products and listings on our behalf to ensure only our brands authentic products appear on their platform.

GLOBERIDE

貴社の知財保護プログラムには、日頃より大変感謝しております。プロアクティブモニタリングによる模倣品の迅速な特定と削除のおかげで、模倣品が著しく減少し、関係者一同、安心して業務に専念できるようになりました。問い合わせや侵害品相談への迅速かつ親切なご対応にも助けられています。定期ミーティングでの最新資料提供と分かりやすい削除状況説明により、プロアクティブモニタリングの効果を正確に把握でき、非常に有益です。今後も、貴社のプログラムによる知財保護に期待しております。

Lorenfaith, Senior Operation Manager, Hot Taco Inc.

Temu's proactive IP protection system has been a game-changer for our brand. What used to be a time-consuming, manual task—constantly monitoring the platform for potential copyright or trademark infringements—is now handled swiftly and automatically. Their advanced system identifies and blocks suspicious listings in real time, often before we even notice them! It's clear that Temu takes brand protection seriously, and their commitment to brand integrity truly sets them apart. We feel incredibly supported and have greater peace of mind knowing our IP is in good hands.

Wahl Clipper Corporation

What truly distinguishes Temu from other platforms is its proactive approach. By simply sharing our trademark list, Temu is able to identify and remove infringing products on its own, and even provides monthly reports on enforcement actions. As a brand owner, this level of initiative and support is both thoughtful and immensely valuable. We’re genuinely grateful to Temu for its continued assistance!

FFIGIA

FFIGIA appreciates Temu’s openness to engage with our organization on issues relating to the protection of Geographical Indications and authentic regional products. The platform has shown a willingness to understand the specific challenges faced by GI holders and to explore practical measures to address misuse and misappropriation online. We value this constructive dialogue and look forward to continuing our cooperation to promote respect for intellectual property rights and support legitimate producers.